Building an organization to reap the benefits of the cloud

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Building an organization to reap the benefits of
the cloud
Track Executive Insight

• Samantha Loveland, salesforce.com
• Ted Elliott, Jobscience
• Doug Menefee, Schumacher Group

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Safe Harbor Statement
Safe harbor statement under the Private
Securities Litigation Reform Act of 1995 This
presentation may contain forward-looking
statements including but not limited to
statements concerning the potential market for
our existing service offerings and future
offerings. All of our forward looking statements
involve risks, uncertainties and assumptions. If
any such risks or uncertainties materialize or if
any of the assumptions proves incorrect, our
results could differ materially from the results
expressed or implied by the forward-looking
statements we make. The risks and uncertainties
referred to above include - but are not limited
to - risks associated with possible fluctuations
in our operating results and cash flows, rate of
growth and anticipated revenue run rate, errors,
interruptions or delays in our service or our Web
hosting, our new business model, our history of
operating losses, the possibility that we will
not remain profitable, breach of our security
measures, the emerging market in which we
operate, our relatively limited operating
history, our ability to hire, retain and motivate
our employees and manage our growth, competition,
our ability to continue to release and gain
customer acceptance of new and improved versions
of our service, customer and partner acceptance
of the AppExchange, successful customer
deployment and utilization of our services,
unanticipated changes in our effective tax rate,
fluctuations in the number of shares outstanding,
the price of such shares, foreign currency
exchange rates and interest rates. Further
information on these and other factors that could
affect our financial results is included in the
reports on Forms 10-K, 10-Q and 8-K and in other
filings we make with the Securities and Exchange
Commission from time to time. These documents are
available on the SEC Filings section of the
Investor Information section of our website at
www.salesforce.com/investor. Salesforce.com, inc.
assumes no obligation and does not intend to
update these forward-looking statements, except
as required by law.
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Moderated By
Samantha Loveland
VP Customer Success Management, Verticals
salesforce.com
Ted Elliott
Chief Executive Officer
Doug Menefee
Chief Information Officer
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Samantha Loveland Vice President Customer Success
Management
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Doug Menefee Chief Information Officer Schumacher
Group
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All About Schumacher Group
Schumacher Group is the third largest and fastest
growing emergency medicine practice management
company in the nation. We deliver qualified,
client compatible physicians and operating teams
for over 140 hospitals in multiple states.

• INDUSTRY Healthcare
• EMPLOYEES 735
• GEOGRAPHY Global
• USERS 280
• PRODUCT(S) USED SFA, CTI, 2 Custom Apps
  Hurricane Tracker Provider Facility
  Association (on Force.com), Aptus for Contract
  Management, Conga, Google AdWords, Ideas, Cast
  Iron, Eloqua,

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Ted Elliott Chief Executive Officer
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All About Jobscience
Jobscience provides recruitment and human capital
applications to companies for healthcare, perm
temp staffing and organizations that utilize
salesforce.com.

• INDUSTRY Human Capital Management
• EMPLOYEES 30
• GEOGRAPHY San Francisco, Boston, Fayetteville,
  London
• USERS 30
• PRODUCT(S) USED We run our entire business on
  over 30 Force.com Applications that utilize
  Visualforce, APEX, Sites

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Salesforce.coms Mission Cloud Computing
Driver, Catalyst Evangelist
today
1960s
1980s
cloud computing
mainframe
client/server
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Our Application Strategy 1 in Enterprise CRM
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Our Platform Strategy Build and Run Any App
(Including Ours)
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All Applications Are Moving to the Cloud
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Force Platform Multi-Tenant Architecture
47,700 Companies 81,000 Custom apps
Customer Metadata
860 ISV Apps
Shared Components Single Code Base
27 major upgrades
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81,000 Customer Apps Counting
Franchise Management
Recruiting
Patient Intake Management
Retail Compliance
Clinical Trials Management
Custom-built customer service apps
Recruiting, PSA, PTO
Recruiting and Contract Management
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Rapid Application Dev on the Force Platform
Application
Implementation
Customer
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Force.com Tools for Cloud Development
Eclipse Force.com IDE
Force.com Sandbox
Force.com Code Share
Metadata API
Instantly Set Up Dev Environments
Everything You Need to Build Apps
Easy to Collaborate on Projects
Easy Access to Code and Schema
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Planning the move into the cloud

• STEP 1 Portfolio assessment
• Identify and categorize apps to migrate to
  Force.com
• Prioritize Apps and build a migration roadmap
• Create a skills roadmap for your organization

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Planning the move into the cloud

• STEP 2 Pilot representative apps
• Train develop your development staff
• Migrate representative apps to Force.com
• Pilot new support processes
• Capture analyze key performance indicators

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Planning the move into the cloud

• STEP 3 Execute the roadmap
• Agile development and roll-out of new apps
• Transform change management and governance
  pratices
• Evolve support and infrastructure processes
• Refine KPIs and dashboards

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