Unipier: The Story Behind a Well Established Player in the Mobile Service Market

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Unipier The Story Behind a Well Established
Player in the Mobile Service Market
June 2007
Dream. Launch. Deliver

• Centralizing Logic of Any Mobile Service Aspect
• Gabby Levy, CEO

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Established Company with Strategic Value

• Unipier is a pioneer of business-aware policy
  management systems that enable service providers
  to flexibly define, rapidly launch and easily
  manage service policies
• Unipiers Intelligent Policy Manager improves
  customer satisfaction and increase operators
  revenues from new services while reducing the
  operations cost

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Bridging IT Systems with Dynamic Market Needs
New Demands
Customer
Corporate
3rd Parties
Need for Control and Flexibility
Changing Markets
Evolving Business Objectives
Business Agility
Satisfying Unpredictable Needs
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Strategically Positioned to Enhance any Service
Logic

• Serving as the business glue between all service
  players
• Enhancing operators marketing abilities and user
  profile parameters to better target user needs
  and achieve Best User Experience
• Combining the network capabilities with the
  relevant content offerings to maximize service
  usage and partner opportunity

Service Marketing
Users
3rd Party Partners
Policy
Policy
Policy
Service Delivery
Partner MGMT
Network
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Policy Logic A Key Factor in Any Market Trend

• SDP 2.0
• Second generation SDPs
• Layered Approach
• Infrastructure Rationalization
• Subscriber Awareness
• Mobile Advertising
• IMS
• IMS SCIM
• IMS Service layer Policy
• IMS SDP Convergence

• BSS
• Convergent BSS
• Subscriber/Service/Network View
• Promotions Bundlings
• NGOSS
• Designated Policy Layer
• Closed Loop OSS/BSS
• Real-Time QOS

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Best User Experience Key Strategy for Growth
Intelligent Policy Manager
Turning Business Requirements Into Service
Propositions in One Step!
Promotions Bundling
Content Access Control
Mobile Advertising
Recommendations Cross-Selling
Premium Charging
User Privacy
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Turn Business Requirements Into Services in One
Step!

• New and Increased Revenues Marketing policies
  such as smart product offers, cross-selling and
  advertising boost revenues from existing assets
  and create new revenue sources
• Cost Saving Rationalize the service layer using
  a central policy system for fast and flexible
  service implementations while reusing and
  virtualizing existing assets
• Time to Market Substantially reduce time to
  market with DESiGNGO method
• Compliance Rapidly adapt to ever-changing
  corporate policy, regulations and user privacy
• Leverage Network Control Apply operators
  business logic on all network assets to leverage
  subscriber ownership and become a smart pipe
• Best User Experience Improve subscriber
  satisfaction and retention by delivering overall
  best contextualized and personalized service
  experience

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Customers and Partners
Partners
Customers
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Thank You