Title: World Vision 30 Hour Famine Agency Search Proposal Presentation
1World Vision 30 Hour FamineAgency Search
Proposal Presentation
2- The trouble with our times is that the future is
not what it used to be. - Paul Valery, French Poet
3Introduction
4Introduction
- Never before in history has innovation offered
promise of so much to so many in so short a time. - Bill Gates
5Introduction
- We are Blue North Glitteration.
- An unequaled partnership for 30 Hour Famine.
- We are passionate about this brand. Fervent about
the potential of Americas youth and what they
can achieve. Excited about the future of the 30
Hour Famine. - Our partnership represents a commitment to
providing the best team and the most compelling
solutions for the 30 Hour Famine mission.
6Introduction
- Our vision is to be an innovative partner to the
30 Hour Famine teaman agency collaborator who
manages your Marketing Communications with
leadership, ingenuity and integrity.
7Introduction
- Our goal is to grow the 30 Hour Famine, both in
number of groups fulfilled and in gross donor
revenue, while impacting the number of child
sponsorships in the Church.
8Introduction
- Our plan is to do it as efficiently as possible.
To be smarter and more effective with every
opportunity, every communication touch-point. To
generate more brand interactions, at a lower cost.
9Introduction
- The team presenting to you today is Cam
Shapansky, Partner of Blue North, and Jeff Roach,
President Creative Director of Glitteration. - A little bit about us
10Introduction Blue North
11Introduction Blue North
- Cam Shapansky is a personalized communications
pioneer and has been a leading consultant, writer
and speaker in North America and abroad since the
early 1990s. - Other key Blue North team members
- Heather Martin Senior Account Leader
- Gail Black Account Manager
- Account Coordinator TBD
- The studio and support team
12Introduction Blue North
- White Page MarketingTM means that every single
document starts out as a white page and is
assembled according to the unique requirements of
every single donor.
13Introduction Blue North
- Blue North applies White Page Marketing in
Social Sector Communications and has an
extensive track record of results through
innovation with Not for Profits across North
America . - We work with a number of faith-based
organizations and readily understand how to reach
church and Christians. Some of our Social Sector
Communications clients include - World Vision (US, Canada, International)
- Tyndale Bible College
- EMF Broadcasting (K-Love, Air 1)
- Living Water International
- Mennonite Central Committee
- Evangelical Foundation of Canada
14Introduction Blue North
- We have worked with World Vision for more than
five years. - Weve been around long enough to know the
organization well, but are still new enough to
bring fresh thinking to existing challenges - Weve worked with World Vision in
- Major Donor Marketing
- Sponsorship Retention
- Sponsor Cultivation (referral campaign)
- Program Development
- Stewardship
- Volunteer Engagement
15Introduction Blue North
- Our work in Social Sector Offering includes
- Communications Re-engineering
- Marketing Communications Strategy
- Integrated Fundraising (mass/mid/major/mega)
- Program Development
- Data Analytics
- Stewardship and Reporting
16(No Transcript)
17WAWI World Vision US
18Volunteer Engagement World Vision Canada
19Congo World Vision US
20Conrad Grebel Logo
21Annual Fund Appeal University of Waterloo
(Conrad Grebel College)
22(No Transcript)
23McKesson Incentive Acquisition Program
24Introduction Glitteration
25Introduction Glitteration
- Jeff Roach is one of North Americas leading
marketing communications innovators and youth
marketing experts - Strategic planner behind major consumer marketing
campaigns for BlackBerry, Bubblicious, Coors,
Energizer, FUJIFILM, Mattel, Microsoft, MINI,
MTV, Nokia, Procter Gamble, PUMA, Sony, Ubisoft
and Zune - Specialist in advertising innovation and
non-traditional marketing managing integrated
campaigns in Experiential events and promotions,
Lifestyle marketing and new Digital brand
engagements such as social media, viral video,
word-of-mouth marketing and online applications - CD and copywriter with a focus on singular,
powerful brand connections
26Introduction Glitteration
- Formed by a combination of the words Glitterati
Generation, a reference to the new consumer as
the most empowered in history, Glitteration is a
Marketing Innovation agency with a focus on
ingenuity and new methods in advertising and
marketing communications. - We integrate new tactics with clever creative to
drive results for clients in todays consumer-led
economy with a focus on innovation in Creative,
Strategic Planning and Tactics.
27Introduction Glitteration
- Our solutions leverage integrated tactics across
three macro disciplines - Digital/Interactive
- Advertising Communications
- Lifestyle Experiential
28Introduction Glitteration
- Glitterations Practice Areas consist of a number
of execution fields where Glitteration takes a
leadership stake. In these six areas,
Glitteration works to be the most inventive,
progressive and cost-effective provider in the
industry - Brand MarCom Strategy
- Design Communications
- Streetcraft
- Brandcasting
- Online Advertising
- Student/Campus Marketing
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30Coming Zune website featuring Coming Zune Parties
31Coming Zune Parties website featuring photo,
video and music gallery content
32Coming Zune flyer
33Sampling trial intercepts at launch event
Retail launch event in partnership with Best Buy
34Brand experience at music influencer event
Live brand installation featuring Zune Originals
artist, Ndeur
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36FUJIFILM TV 30s spot
37Teaser print ad
38ROXY contest promotion ad
39Display banner ads
40Z10 Website
41Zgirl contest promotion to find the next ROXY girl
42(No Transcript)
43Scratch-and-win online promo card
44Street promotion instant win
10 city national tour distributed 300,000 online
promo cards
45Celebrity seeding Lo Bosworth of The Hills
Celebrity seeding Shannon Elizabeth
46Website
47Play your card to win
48Online product trial
49Celebrity seeding program Look whos playing
APPLES to APPLES
50The Social Landscape
51THE NEW (SOCIAL) REALITY
52- Profound and powerful forces are remaking our
world. And the urgent question of our time is
whether we can make change our friend and not our
enemy. - Bill Clinton
53THE NEW (SOCIAL) REALITY
- The New (Social) Reality is a look at how
consumers have changed in the last 20 years and
the profound impact that the Internet,
technology, and demographic shifts have had on
society and culture at large, and how that has
changed the advertising and marketing
communications landscape forever - Its a new world for any brand looking to connect
and engage with peopleand the time-tested
methods, practices, and processes that worked for
marketers for the past 75 years has been forever
shaken by the change in the last 10
54DEMOGRAPHICS
- Lets start with a look at demographics
55DEMOGRAPHICS
- Lets start with a look at demographics
- The 1034 year old group divides into four equal
five-year cohorts - Age Population Percent
- 1014 20,528,072 7.3
- 1519 20,219,890 7.2
- 2024 18,964,001 6.7
- 2529 19,381,336 6.9
- 3034 20,510,388 7.3
- 99,603,687 35.4
56- Today, communication itself is the problem. We
have become the worlds first over-communicated
society. Each year we send more and receive less. - Al Ries
57Objectives
58Objectives
- 30 Hour Famine have flat lined and there is a
strong desire to inject new life into the
program, the goals are - To increase involvement to 20,000 groups (from
15,000 groups in 2008) - To increase fulfillment to the 70-75 range (from
50-55) - To increase on-ramps to greater church
involvement (specifically leveraging the 30 Hour
Famine to acquire new child sponsorship) - To integrate interactive technologies into
acquisition, cultivation and resource
distribution - To increase the overall yield to ministry
59Getting there
- We are asking for an aggressive, innovative,
results-oriented, yet patient approach. We will
follow this process - We start with Data Research and Intelligence
- Then we build a foundation technical,
philosophical and programmatic - Finally, we work towards intentional program
improvement (test and learn is key) focus will
be on the efficiency and effectiveness fronts - Our process (up-front Analysis) will help us lock
down tangible and measurable targets and
timeframe.
60- In this presentation we will show a variety of
creative concepts. - These are NOT intended to be final creative
recommendations, rather they are aids to help you
visualize some of the concepts we are presenting.
- At the end of this WE WIL BE MAD if you say We
loved your ideas but your Creative wasnt quite
bang on. - The Creative process has yet to begin . . .
61StrategyKey Recommendations
62Strategy
- If all you ever do is all youve ever done then
all youll ever get is all you ever got. - Old Texas Saying
63Imagineits March 2012
- Over 20,000 churches participated in Famine last
year and this year we are targeting 25,000 - Famine has become a entry ramp to broader church
engagement and has therefore dramatically
increased Sponsorship numbers - Annual mail volumes have dramatically dropped and
now money is being invested in developing new
streams of electronic communications that engage
new churches and keep ongoing relationships and
real all-year long - Web social networking utilities have helped
Famine grow from being a weekend a year for
youth into being an ongoing community of Youth
concerned about Global Poverty and using that
issue to grow their own Youth groups - People no longer have to go to the Famine site,
or respond to a mail piece to learn about
itFamine is where they are at and part of the
American Christian Youth scene - Some of the known personalities that Youth look
up to are now active advocates of the Famine
movement
64Strategy
- The Strategy is critical. We know that we have
vigorous objectives and tough challenges ahead.
In response, we developed The 6 Tenets of Famine
Strategy - 1. Leverage the Base
- 2. Acquire More Leads
- 3. Improve Activation
- 4. Create Community
- 5. Sell Sponsorship
- 6. Optimize the Spend
651. Leverage the BaseTurn supporters into
advocates. Advocates into promoters. Leverage the
Base of committed group leaders to go beyond the
renewal. Build a sense of community and
purpose. Renew more groups, use them to find
others,and renew them at a lower cost.
66Strategy 1. Leverage the Base
- We want to build a dialogue and ongoing
relationship to support existing churches/youth
pastors who participate in Famine year-over-year. - The 70-75 of renewal churches/groups are our
base and we want to first look at this group and
to treat them like our VIPs. To look to them for
leadership and growth and to not only ask them to
renew, but to step-up what they do for Famine, to
support 30 Hour Famine with a renewed focus and
passion. - In doing so, we will build deeper relationships
with the church and have a greater return on the
investment
67Strategy 1. Leverage the Base
- We will Leverage the Base by first assuming
renewal in our communications. No, were not
getting cocky, but we are going to understand
that our recent Famine participants are different
than net new acquisitions and they can be
communicated to differently. - Lets expect more out of them. Ask them to give
more to the 30 Hour Famine. We need our base to
work for us and to join in a grassroots movement
to help Famine.
68Strategy 1. Leverage the Base
- This will result in a distinct communications
stream for those who have participated in Famine
versus those who havent. This will be part of a
larger eCRM strategy to utilize our database of
Famine participants for future growth. We will - Ask youth leaders to refer other potential youth
leaders - Ask youth leaders to make a commitment to better
their previous years donation goals by 10 - Encourage youth leaders to join new 30 Hour
Famine community tools and invite others to join - Mark a 20 donation for every participant who
opts-in to email
69Strategy 1. Leverage the Base
- As part of the Leverage the Base Strategy, we
wish to create a ongoing correspondence program
to churches throughout the year, keeping Famine
top of mind - Solicit participation through various channels
(web, dm) - Support fundraising activity and event planning
(email, web) - Encourage/assist/remind fulfillment (email,
phone) - Affirm and appreciate participation and
fulfillment (email, phone) - Report back on national achievement (newsletter,
electronic or print) - Seek feedback (survey)
- Communicate regularly
- Identify and cultivate program enthusiasts
70Strategy 1. Leverage the Base
- This Strategy begins with data analytics
BluePrinting exercise that will help to
segment, cluster, and pull new insights out of
the existing file. Using previous behaviors,
affinities and demographic data we will develop a
more relevant communications stream for our
friendly faces. - Our goal is to shift this group away from paper
and towards direct email, mobile marketing, and
social media communications to talk to an
increasingly engaged community of Famine
supporters. - Hallmarks of the plan
- Reduce number of mailings
- Encourage online community growth
- Allow a greater budget to be allocated to
acquisition - Spark viral marketing
71Direct mail postcard front
72Direct mail postcard back
732. Acquire More Leads Understand the barriers
to 30 Hour Famine and leverage the insights to
develop new communications messages and new
technology to engage potential participants ,
increase sign-ups andgrow acquisition.
74Strategy 2. Acquire More
- We recommend starting with research to better
understand some of the key barriers to
participation . - Qualitative or panel research would allow us to
examine the whats and whys of non interest or
participation. - We will seek to answer questions like
- What key segments exist within churches who dont
participate? - Which group is most likely to participate once a
barrier is removed? - What messaging will cut through and make an
impact?
75Strategy 2. Acquire More
- New tactics would be considered to Acquire more
participants. A text SMS call-to-action would be
introduced in year one as a radical new way to
engage youth leaders. - Now, to sign-up, text 30 to FAMINE.
- Theres no needing to remember the URL and go to
a webpage later - The first step is immediate with a text message
back to the user with a link to a mobile website
and a simple, five field form that captures the
information for sign-up
76Strategy 2. Acquire More
- Other recommended Acquisition Strategies for
testing in year one - Gather data during acquisition phase that can be
leveraged during acquisition phase - Test to The Youth Leader at churches instead of
using rented names databases and testing results - Build greater presence at Youth Leader
conferences - Strategic website display banner ad placements
offering direct sign-ups within display ads - Automate the pipeline (emails, cell phone
numbers, etc. result in auto-responses and timed
pipeline management)
77Display ad banner on YourWorker.com
78allows for immediate interaction and 30 Hour
Famine Sign-up
793. Improve ActivationSign up more groups but
focus on fulfillment. With smart follow-up,
increased digital communications and consistent
engagement we will move the needle on completion
rates.
80Strategy 3. Improve Activation
- Our BluePrinting process will help us understand
those who follow through, become enthusiastic
advocates, and those who simply fall away. We
will then use our insights to cluster and segment
prospects and use available data to deliver
relevant, high impact, personalized messages. - We will
- Move to a more personalized Direct Marketing
treatment with customized messaging to address
the key issues and test effectiveness
81Strategy 3. Improve Activation
- During the Acquisition phase we will seek a few
key data points that show us where the respondent
is at. We will then use this information as a
poignant reminder during the Activation phase - Can we
- Ask questions that point us to the Youth Leaders
concerns and motivation? - Move the Youth Leader to action by reminding them
why they were interested in the first place?
82Strategy 3. Improve Activation
- We want to narrow the focus and go deeper rather
than broad. -
- Our goal is to
- From Acquisition on through to we will use data
and research to refine our understanding, pin
point our communications and speak in a more
meaningful way to a more select audience - Speak to participants and prospects in the medium
that is most comfortable and meaningful to them.
By doing this we believe we will reduce print and
mail volume and increase results
834. Create CommunityDevelop a sense of
community. Connect people together with Web 2.0
tools and provide the opportunity for connections
between people. Promote the Famine as an online
grassroots movement.
84Strategy 4. Create Community
- We have a great opportunity online where we can
grow the 30 Hour Famine as an online grassroots
movement, connecting youth across America with
their groups toward a common goal. - The Shift is to move away from the website as the
(only) online destination and to encourage brand
engagement in many, existing digital channels. - We will create the assets and the places that
will provide youth with the tools they need to
communicate the movement.
85Strategy 4. Create Community
- The brand should extend across Web 2.0 channels
and utilize the tools consumers are using - Facebook Fan Profile (new), Facebook app
- iPhone/iTouch app
- Twitter
- YouTube
- Flickr
- MySpace
- Bebo
- RSS
- Blogger/WordPress
- Google
86Strategy 4. Create Community
- In year one, we recommend the implementation of a
Facebook app and iPhone/iTouch app. - These apps will facilitate donor collecting,
actually allowing users to send donor request
messages directly to their Address Book and
Facebook Friends contacts and including
donate-now call-to-action buttons linking to
multiple transaction engines including PayPal,
Spare Change and Google Checkout (iTunes
one-click Apple takes 30). - But beyond donations, the apps will communicate
Famine results, integrate photos and tweets, and
link individuals to groups.
87iPhone app personalized to the user and group
88iPhone app feed integrating Facebook, Twitter and
RSS
89iPhone app Message integrating Facebook and
Address Book for donation requests
90The 30 Hour Famine Facebook app allows users to
share their groups, request a donation, and
publicize their events
91Strategy 4. Create Community
- Another recommendation is to create the 30HF
Ambassador program. A 30HF Ambassador in year one
will be one of 30 different aspirational
personalities who will have a video posted on a
community website, 30HF.org. 30HF.org will
feature videos from Christian youth
personalities. - The 30HF Ambassadors would include youth pastors,
action sports athletes, DJs, visual artists and
music artists. Examples include Christian pro
skateboarder Brian Sumner, MXPX bassist Mike
Herrera, pro surfer Matt Beacham, and pro
snowboarder Simon Chamberlain.
92Strategy 4. Create Community
- The 30, 30HF Ambassadors would be profiled on
short videos online. Shot on a white background
and presented in a video montage, the 30HF
Ambassadors will be given a voice to making
statements about what 30 Hour Famine means to
them. - It brought me closer to God.
- It brought our youth group together.
- I made an impact on a childs life.
93Strategy 4. Create Community
- The program will build and the 30 HF Ambassador
program would open up to anyone who wishes to
become an ambassador, post a video, and let their
story be heard. - To develop Community further, and to build the 30
HF Ambassador program, a national tour would be
executed with two 30 Hour Famine youth group
reps. These reps would travel to 12 different
cities in year one to with a portable video
studio, capturing peoples stories about 30 Hour
Famine and populating the 30 HF Ambassador
website. - Meeting youth pastors and churches and
encouraging child sopnsorship everywhere would be
part of the mandate.
94Strategy 4. Create Community
- Another concept for encouraging community would
be to introduce one Famine weekend as a Twitter
Weekend. - Tweets would be integrated into Facebook and
iPhone/iTouch apps and 30 Hour Famine websites
for just one weekend, asking all participants to
Twitter about their experience so that they can
connect and learn with others together. The
real-time updates from thousands would make a
strong PR story and an interesting website
platform. - A future, year three goal would be to produce the
30 Hour Famine Festival in 2-3 markets nationally
to take a Famine weekend to a (much) larger
audience.
955. Promote SponsorshipPromote Sponsorship at
every opportunity. Encourage famine participants
to sponsor a child and to promote sponsorship in
their churches and their community. Leverage
every touch point for sponsorship.
96Strategy 5. Promote Sponsorship
- Raising single gifts through Famine is important.
In addition to the immediate revenue, it brings
in a new pipeline of donors to be cultivated and
converted to sponsors. - However, the lifetime value of a single gift
Famine donor is significantly increased when we
sell sponsorship. Famine becomes an
organizational tool to better engage with
churches if we can sell child sponsorship. - We believe that the REAL sponsorship opportunity
will spring from Youth engaging their broader
congregations
97Strategy 5. Promote Sponsorship
- A key activity on Famine weekend will be
developing a guerilla campaign to engage the
church. The idea is to make the planning of a
Famine Sponsorship Sunday a fun part of the
Famine experience. - This may include
- Developing a three week campaign that starts in
week one with slapping stickers on the backs on
congregants and ends with a skit in front of the
church - Linking a Block sponsorship opportunity with
Famine - A specific reward/incentive program for
sponsorship
986. Optimize the SpendIncrease the Famine ROI
with consistent focus on the The 6 Tenets of
Famine Strategy. Use technology and innovation to
to be more effective and efficient, ensuring
every dollar is well-spent.
99Strategy 6. Optimize the Spend
- We need to Optimize the Spend with innovation and
clever Strategy. We can make retention and
acquisition more effective so we can reduce our
reliance on mail. - Acquire leads through alternative channels
online display banners, conferences, and social
media - Spend more time, effort and money on
understanding existing donors and prospects in
order to reduce the mail volume without
jeopardizing revenue - Create a Famine movement that will build and
spread under its own momentum
100Strategy 6. Optimize the Spend
- Our goal is to reduce spending in areas that are
not generating return and refocus those funds on
tools and programs that will have fresh
incremental impact on results - Cull the mailing list
- Increase personalization
- Increase electronic communications
- Build a web 2.0 infrastructure
101Tactics
102Tactics
- Innovation distinguishes between a
- leader and a follower.
- Steve Jobs
103Tactics Three Year Plan
- We believe we have some ideas that will help get
Famine to the next level. We also know it all
cant be done in the first year. Weve put
together a year one MarCom Plan but would
envision the process looking like this - Review our thoughts and ideas with WV team
- Determine objectives and a vision for where well
be in three years - Establish a budget for year one
- Map out prioritized initiatives over year one and
prioritize other initiatives for subsequent years
- Move forward with year one, measuring success and
testing along the way to help shape the details
for years two and three
104Tactics 1. Personalized Direct Marketing
- Develop multi-touch Direct Marketing programs
that focus on prospect and participant interests
and affinities - These programs will integrate mail, email, viral
tools, as well as local events and connections - Touching prospects in many different ways
(surround sound) with consistent and relevant
messages will increase response and engagement - Shift focus from cost per piece to cost per
participant
105Tactics 2. Digital/Interactive
- In year one, we would focus on four major
projects - 1. Website
- 2. Facebook
- 3. iPhone/iTouch App
- 4. Web 2.0 Propagation
- These programs would be seamlessly integrated
with a focus on donor transactions across a macro
Digital Strategy.
106(No Transcript)
107Tactics 2. Digital/Interactive
- 1. Website
- Update the website to integrate and promote 30
Hour Famine Web 2.0 tools iPhone/iTouch app,
Facebook, Twitter, RSS, videos on YouTube,
propagation assets, etc. - Add 30HF.org 30 HF Ambassadors micro-site,
integrated with 30HourFamine.org with YouTube
channel and Facebook Fan Profile (new
opportunity) - Make a clear call-to-action for group leaders
large SIGN UP NOW buttons balances Login/Create
an Account functionality
108Tactics 2. Digital/Interactive
- 2. Facebook
- Create a Facebook Fan Profile (just launched this
week) for 30 Hour Famine and message to all users
already engaged with 30 Hour Famine with Facebook
Engagement ads (news feed ads) - Develop a Facebook app and promote on the Fan
Profile the app has two functions 1. source
donations with direct transactions and 2. acts
as a dashboard for managing individual community
(RSS feeds, Twitter Tweets, donation goals, etc.) - Execute Facebook Engagement ads targeting youth
pastors/youth leaders and churched youth
109Tactics 2. Digital/Interactive
- 3. iPhone/iTouch App
- The iPhone/iTouch would have similar
functionality to the Facebook app but with some
unique iPhone features such as Address Book, Maps
and iCal integration - The app would be free available on the iTunes
store a pay app is not recommended due to the
30 fee taken by Apple - In year two, other platforms would be considered
including BlackBerry (app platform is expected
this year) and Sidekick
110Tactics 2. Digital/Interactive
- 4. Web 2.0 Propagation
- Create online assets for Propagation, posted and
linked in throughout our various digital touch
points this will include banners, buttons,
profile pics, and videos - Social Media Optimization throughout many Web 2.0
channels including Wikipedia, YouTube, BeBo,
MySpace, Flickr, Twitter and then ask users
everywhere to become our digital brand advocates - Data and content management function required to
continually push and direct content and viral
communications
111Tactics 3. Mobile
- In year one we would execute a Mobile trial in an
effort to capture key prospect database
information faster that would lead into direct
email, allowing us to reduce our reliance on
direct mail and acquire data at a lower cost. - Secure a vanity short code for six months such as
FAMINE - Youth leaders would text 30 to FAMINE (a Mobile
Originated message) - They would receive back a message with brief text
and a single SIGN-UP NOW button (a Mobile
Terminated message)
112Tactics 3. Mobile
- The button would link them to a basic, text-based
(XHTML) .mobi website that would load in their
cell phone or smartphone browser - A short form would capture their key information
including Name, Title/Position, Church, Email and
opt-in - This form would act as the sign-up and email
would confirm their involvement and communicate
when they will be receiving their Famine kit and
any next steps
113Tactics 4. Experiential
- As a key tactic part of the Create Community
Strategy, we would execute a national
experiential event tour. The tour would be
low-cost, designed to increase one-to-one
interactions with youth leaders and to capture
video content for the 30HF Ambassador website. - Two guys, one van. experiential tour keeps
costs low but can still allow for good production
and intercept quality - Two reps are aspirational to youth pastors and
can relate to youth pastors, possibly former
youth pastors or seminary students
114Tactics 4. Experiential
- Mobile video production studio with MacBook, HD
cameras and white studio background and lights
for on-site production at churches - They meet with youth pastors, arranged ahead of
time and do video interviews, discuss 30 Hour
Famine, and present to churches during Sunday
services - Child sponsorship is a message promoted
everywhere, only secondary to the 30 Hour Famine
engagement key communication - Branded 30 Hour Famine van
115Tactics 4. Experiential
- 10 national stops would include some major cities
but mostly towns and other communities - A video blog of the tour would be integrated into
the Digital properties - Professional produced video content featuring
interviews from pastors, youth pastors, youth
leaders and youth would populate the 30HF
Ambassador website - Stickers, promo cards and other collateral would
be distributed by the 30HF Ambassador team
116Tactics 6. Support Material
- Our plan is to utilize what is working and
eventually build/rebuild the pieces and programs
that are required to create a holistic and
effective program - Church sponsorship and engagement material will
need to be created - Existing material will be leveraged or modified
to fit with program - Reps need church toolkitFamine is a key spoke in
the wheel
117Summary
118Summary
- We serve God by serving others. In our
self-serving culture with its me-first mentality,
acting like a servant is not a popular concept. - Rick Warren
119Next Steps
- If it were up to us to make the decision wed see
it unfold something like this - Select the Blue North/Glitteration team ?
- Undertake research to ground our efforts and help
set our plan - Begin a BluePrinting exercise to gain a deeper
understanding of previous and existing
participants - Develop a branding and creative framework
- Create a three year plan with a formalized plan
for year one along with success metrics and a
testing plan
120Thank You