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Title: 21st Century Technology and the Church


1
21st Century Technology and the Church
Robert Henley, M.A., MCSE, MCT Director
Communication, Technology Interactive
Ministries Southeastern Conference
2
Video
  • DVDs/CDs
  • Streaming
  • Short Films
  • Visual Presentations

Our Commission
3
And he said unto them, Go ye into all the world,
and preach the gospel to every creature. Mark
1615
4
  • The world is changing too rapidly for us to
    continue doing things just as we have done them
    in the past. If you think your city church is
    immune to the radical changes and monumental
    shifts in our culture, think again.

5
  • Past assumptions about spiritual needs and
    beliefs, religious attitudes and allegiances, no
    longer hold sway. All this means that the past
    ways of doing ministry no longer speak to the
    needs of the people.

6
  • If were doing what weve always done, we
    might be missing the opportunity to minister to
    those who need it the most. Entrepreneurial Faith
    p.3

7
  • For years weve upheld our church traditions
    and old ways of doing things. And yes, our
    traditions have given us the strong foundation on
    which we stand. However, our charge is to be
    obedient to the Lord in carrying out his willin
    a new day and in a new time.

8
  • This requires us to be equipped mentally,
    physically, and spiritually with new tools that
    will help us get the job done. We can hold on to
    the good from the days of old, but it is critical
    that we forge ahead into new

9
  • new presentations, new methods, new paradigms,
    and new mentalities that allow us to reach
    farther and spread the gospel more effectively
    than we did in the past. Futuring 11

10
Differentiate or Die
11
Multi-Sensory Society
12
Time we spend with media
  • 33 hours of TV a week
  • 10.5 hours a day engaged in with media
  • 2 hours a week day listening to radio
  • 5 hours on weekends

13
Time we spend with media
  • 45 minutes reading magazines
  • 25 minutes reading newspapers
  • 14 hours a week on the internet
  • Exposed to an estimated 3,000 ads a day

14
How do you reach todays generation.
15
The CyberChurch, Barna Research Group
16
  • A greater number of adults experience their
    Christian faith through Christian media.
  • 6 out of 10 American adults (63) attended a
    church service during the past month.
  • 2 out of 3 adults (67) used at least one of four
    forms of religious media - radio, television,
    Internet or books.

The CyberChurch, Barna Research Group
17
  • In the past month 132 million adults have been
    to a church service compared to 141 million using
    Christian media.

18
Pew Internet and American Life Study
19
  • 38 have sent e-mails with spiritual content.
  • 32 have gone online to read news accounts of
    religious events.
  • 21 have sought information about how to
    celebrate religious holidays.
  • 17 have looked for information about where they
    could attend religious sevices

20
  • 7 have made or responded to online prayer
    requests
  • 7 have made donations to religious orgnaizations

21
  • 64 of Internet users in the United States
    perform religious and spiritual activities online

22
Today Immersive Experiences are King
23
  • New Approaches to Ministry

24
Understand
25
Again, the kingdom of heaven is like a net that
was cast into the sea and gathered some of every
kind. Matt. 1347
26
Ministry 2.0
27
content.
instructional interaction design.
technology.
28
Sarahs Story
29
Multiplatform Content
30
  •  19 For though I be free from all men, yet have I
    made myself servant unto all, that I might gain
    the more.
  •  20 And unto the Jews I became as a Jew, that I
    might gain the Jews to them that are under the
    law, as under the law, that I might gain them
    that are under the law

31
  •  21 To them that are without law, as without law,
    (being not without law to God, but under the law
    to Christ,) that I might gain them that are
    without law.
  • 22 To the weak became I as weak, that I might
    gain the weak I am made all things to all men,
    that I might by all means save some.
  •  

32
  • 23 And this I do for the gospel's sake, that I
    might be partaker thereof with you.
  • 1 Corinthians 919-23 (King James Version)

33
  • A Narrow View
  • of Ministry
  • Technology

34
What is Technology?
35
Let the workers for God manifest tact and
talent, and originate devices (technology) by
which to communicate light to those who are near
and to those who are afar off. VSS 282.2
36
Jesus the Technologist
37
  • From that time Jesus began to preach and to
    say. Repent, for the Kingdom of heaven is at
    hand. Matthew. 417

38
  • And the disciples came and said to Him, Why
    do you speak to them in parables? Matthew 1310

39
  • In the earlier part of His ministry, Christ
    had spoken to the people in words so plain that
    all His hearers might have grasped truths which
    would make them wise unto salvation. But in many
    hearts the truth had taken no root, and it had
    been quickly caught away.

40
  • "Therefore speak I to them in parables." He
    said "because they seeing see not and hearing
    they hear not, neither do they understand. . . .
    For this people's heart is waxed gross, and their
    ears are dull of hearing, and their eyes they
    have closed." Matt. 1313-15. COL 20

41
  • "Therefore speak I to them in parables." He
    said "because they seeing see not and hearing
    they hear not, neither do they understand. . . .
    For this people's heart is waxed gross, and their
    ears are dull of hearing, and their eyes they
    have closed." Matt. 1313-15. COL 20

42
  • Jesus desired to awaken inquiry. He sought to
    arouse the careless, and impress truth upon the
    heart. Parable teaching was popular, and
    commanded the respect and attention, not only of
    the Jews, but of the people of other nations.

43
  • No more effective method of instruction could
    He have employed. If His hearers had desired a
    knowledge of divine things, they might have
    understood His words for He was always willing
    to explain them to the honest inquirer.

44
  • Again, Christ had truths to present which the
    people were unprepared to accept or even to
    understand. For this reason also He taught them
    in parables. By connecting His teaching with the
    scenes of life, experience, or nature, He secured
    their attention and impressed their hearts.

45
  • Again, Christ had truths to present which the
    people were unprepared to accept or even to
    understand. For this reason also He taught them
    in parables. By connecting His teaching with the
    scenes of life, experience, or nature, He secured
    their attention and impressed their hearts.

46
  • Jesus sought an avenue to every
  • heart. By using a variety of illustrations, He
    not only
  • presented truth in its different
  • phases, but appealed to the
  • different hearers.

47
  • Their interest was aroused by figures drawn
    from the surroundings of their daily life. None
    who listened to the Saviour could feel that they
    were neglected or forgotten.

48
Learning Styles Personality Types
49
Learning Enhanced through several senses
  • We remember
  • 10 of what we see
  • 20 of what we hear
  • 50 of what we see and hear
  • 90 of what we see, hear and do

50
  • I had dreamed that a person brought to me a
    web of white cloth, and bade me cut it into
    garments for persons of all sizes, and all
    descriptions of character, and circumstances in
    life. ChS 63.1

51
  • The press is a powerful means to move the
    minds and hearts of the people. The men of this
    world seize the press, and make the most of every
    opportunity to get poisonous literature before
    the people.

52
  • If men, under the influence of the spirit of
    the world and of Satan, are earnest to circulate
    books, tracts, and papers of a corrupting nature,
    you should be more earnest to get reading matter
    of an elevating and saving character before the
    people. PM 44.2

53
  • Media is a powerful means to move the minds
    and hearts of the people. The men of this world
    seize technology, and make the most of every
    opportunity to get poisonous content before the
    people.

54
  • If men, under the influence of the spirit of
    the world and of Satan, are earnest to circulate
    DVDs, Websites, and podcasts of a corrupting
    nature, you should be more earnest to get content
    of an elevating and saving character before the
    people. PM 44.2

55
  • There is among us to much clinging to old
    customs, and because of this we are far behind
    where we should be in the development of the
    third angel's message. CT 533

56
  • There is among us to much clinging to old
    customs, and because of this we are far behind
    where we should be in the development of the
    third angel's message. CT 533

57
Technology Ministry in Ation
  • Worship
  • Online
  • Offline

58
Experiential Worship Environments
59
Online
60
www.theafterchurch.com
  • National Community Church
  • Mark Batterson
  • Podcasts Blogs
  • New York Times, CBS FOX
  • 12,771 subscribers

61
www.mysecret.tv
  • Craig Groeschel
  • Life Church
  • . . .people are carrying around dark secrets,
    and the Web site is giving them a first place for
    a confession.
  • New Your Times

62
www.GodCast1000.com
  • Largest Christian podcasting directory on the
    Internet

63
  • webcasts are perhaps the biggest thing since
    televangelism to reach people around the world.
    St. Petersburg Times

64
Mobi-sermons
  • Harvest Christian Fellowship Church
  • 2 3 minute sermons for cell phones

65
Podcasting to the Masses
  • Mars Hill Church
  • Pastor Mark Driscoll
  • 230,000 subscribers
  • 2nd most frequent downloads on I-Tunes

66
Offline
67
Online Techniques
  • Blogs
  • Podcasts (Audio/Video)
  • DVD/Hybrid DVDs
  • Internet Radio
  • Internet TV
  • Web Analytics
  • eZines / eNewsletters
  • Ministry Specific Websites

68
Offline Techniques
  • Ministry Specific Magazines/Newsletters
  • Marketing Posters
  • Public Relations Events Flyers
  • Community Seminars/Workshops
  • Community Events

69
Computer Camps Miami Bethany Palm Bay
70
Adult Computer Classes
71
DVD Evangelism
72
  • Digital Branding

73
Data Mining
74
Narrow Casting
75
Auditory Learning
76
Intellectual/Conceptual Learning
77
The CyberChurch, Barna Research Group
78
  • A greater number of adults experience their
    Christian faith through Christian media.
  • 6 out of 10 American adults (63) attended a
    church service during the past month.
  • 2 out of 3 adults (67) used at least one of four
    forms of religious media - radio, television,
    Internet or books.

The CyberChurch, Barna Research Group
79
  • In the past month 132 million adults have been
    to a church service compared to 141 million using
    Christian media.

The CyberChurch, Barna Research Group
80
Of the 11 Net-based faith alternatives tested
(online worship) would likely attract some 30 to
35 million adults.
The CyberChurch, Barna Research Group
81
The most attractive option (listening to
religious teaching online) would likely draw more
than 100 million adults.
The CyberChurch, Barna Research Group
82
  • Arbitron/Edison
  • Media Research
  • Internet and
  • Multimedia 2006
  • On-Demand Media Explodes

83
Internet
  • More than 8 in 10 Americans are now online.
  • In 2000, 56 of the U.S. population age 12 and
    older had Internet access
  • as of 2006, 81 of Americans are online.
    Seventy-one percent of Americans have the
    Internet at home, and 34 have the Internet at
    work.

84
Internet
  • Approximately 30 of Americans say they are
    spending less time with traditional media because
    of the amount of time they are spending online.

85
Internet
  • When given a choice of whether to keep the
    Internet and drop TV or vice versa four in 10
    would choose to keep the Internet and eliminate
    television.

86
Internet
  • 40 of respondents chose the Internet. Among
    12- to 34-year olds, a majority would eliminate
    television from their lives.

87
Online Research
  • During the 2005 holiday season, nearly one in
    four online consumers researched an item
  • online before buying it in a local store..

88
Online Research
  • 30 of those with Internet access looked up
    information about a product or service online
    before purchasing it in a store during this past
    holiday shopping season.

89
Online Research
  • 20 had seen an item in a local store and then
    purchased that item on the Internet instead

90
Internet Video
  • Nearly one in five Americans have watched video
    over the Internet in the last month.
  • 19 of Americans have viewed Internet video in
    the last month 12 have done so in the last
    week.

91
Internet Video
  • The number of Americans who have viewed Internet
    video in the last week has increased by 50 in
    the last year.

92
Internet Video
  • In January 2005, the proportion of Americans who
    had watched Internet video in the last week was
    8. In January 2006, that number has increased to
    12.

93
DVD
  • DVD ownership has reached eight in 10 consumers.
  • 80 of Americans own at least one DVD 29 own 25
    or more DVDs.

94
DVD
  • Video on the go is growing in popularity. In
    2005, 19 of consumers reported owning a portable
    DVD player, and in 2006 that figure rose to 23.

95
DVD
  • Nine percent reported owning a portable video
    player that plays video content downloaded from
    the Internet or recorded directly to the device
    from a TV or DVR.

96
DVD
  • TV series on DVD and Video On Demand top the
    list of nontraditional ways to watch TV programs.

97
DVD
  • TV programs are now offered through a wide
    variety of options, including DVD, Video On
    Demand, episode/series downloads (such as from
    the Apple iTunes store), streamed over the
    Internet or streamed to a cell phone.

98
DVD
  • Twenty-seven percent of consumers have watched TV
    series on DVD, and 23 have watched via Video On
    Demand.

99
Internet Radio
  • More than one in five have listened to Internet
    radio in the past month. Twenty-one percent of
    the U.S. population age 12 and older have
    listened to Internet radio in the past month. The
    estimated monthly audience for Internet radio is
    more than 52 million.

100
Internet Radio
  • The weekly Internet radio audience has increased
    50 over the last year.
  • Twelve percent of Americans age 12 have listened
    to Internet radio in the past week, a 50
    increase over the 2005 estimate of 8.

101
Internet Radio
  • Nearly one in five 18- to 34-year-olds listened
    to Internet radio in the last week.
  • Nineteen percent of Americans age 18-34 listen to
    Internet radio during an average week.

102
Podcast
  • 11 of Americans have listened to an audio
    podcast.
  • When given a detailed description of podcasting,
    more than one in 10 people age 12 and over said
    they have ever
  • listened to an audio podcast. That translates
    to approximately 27 million Americans who have
    already tried this new form of radio.

103
Podcast
  • Podcasting attracts a youthful audience.
  • One out of five Americans who have ever listened
    to an audio podcast are 12 to 17 years old, and
    more than half (53) are under the age of 35.

104
  • Middletown Media Studies 2
  • Ball State Center for Media Design

105
Middletown Media Studies 2
  • About 30 percent of the observed waking day
    was spent with media as the sole activity versus
    20.8 percent for work activity, while an
    additional 39 percent of the day was spent with
    media while involved in some other activity

106
Middletown Media Studies 2
  • While television is still by far the dominant
    medium in terms of the time average Americans
    spend daily with media at 240.9 minutes, the
    computer has emerged as the second most
    significant media device at about 120 minutes

107
Middletown Media Studies 2
  • About 30 percent of all media time is spent
    exposed to more than one medium at a time
  • People ages 18 to 24 spend less time online than
    any other age group except those older than 65

108
Middletown Media Studies 2
  • Levels of concurrent media exposure were higher
    among those 40 to 65 than people 18 to 39
  • Women spend more time multitasking with two or
    more types of media than men

109
Middletown Media Studies 2
  • Use of the Web, e-mail and phones is
    substantially higher on Fridays than any other
    day of the week

110
Middletown Media Studies 2
  • "As a society, we are consumers of media,"
    Papper said. "The average person spends about
    nine hours a day using some type of media, which
    is arguably in excess of anything we would have
    envisioned 10 years ago."

111
Middletown Media Studies 2
  • The average American spends more time using
    media devices television, radio, iPods and cell
    phones than any other activity while awake,

112
  • PEW INTERNET
  • AMERICAN LIFE PROJECT

113
Church Outreach Through the Internet
  • 38 have sent and received e-mails with spiritual
    content.
  • 32 have gone online to read news accounts of
    religious events.
  • 21 have sought information about how to
    celebrate religious holidays.
  • 17 have looked for information about where they
    could attend religious services

114
Church Outreach Through the Internet
  • 7 have made or responded to online prayer
    requests.
  • 7 have made donations to religious organizations
    or charities.

115
Internet Usage by Age
  • 22 of Americans age 65
  • 58 of Americans age 50-64,
  • 75 of Americans age 30-49
  • 77 of Americans age 18-29

116
Reported reasons for not being online include
  • 31 of non-users say they simply do not have
    access.
  • 7 of non-users say they are too busy or think
    going online is a waste of time.
  • 6 of non-users say getting access is too
    difficult or frustrating.
  • 5 of non-users say getting access is too
    expensive.
  • But there were also unique concerns expressed in
    the responses recorded by interviewers.

117
Reported reasons for not being online include
  • Never learned how to use a computer.
  • Rather do things in person.
  • I hate computers thats whats ruining the
    world.

118
Reported reasons for not being online include
  • Because I would become addicted to it.
  • Can communicate better by phone where you can
    hear an actual voice.
  • Someone could get access to my personal
    information.

119
Reported reasons for not being online include
  • I have the TV and the newspaper and Im an avid
    reader.
  • Age. Im 85 and its a little too old. If I was
    younger, I would be very interested.
  • Im blind.
  • I dont like it. I think its the devils work.

120
Reported reasons for not being online include
  • I have small children and dont want them on
    there.
  • 32 of non-users say they are just not interested
    in going online

121
The Growing Role of the Internet in
Decision-Making
  • Gotten additional training for your career 2005
    21 m 2002 14 m
  • Helped another person with a major illness or
    medical condition
  • 2005 17 m 2002 11 m
  • Chosen a school or college for yourself or your
    child
  • 2005 17 m 2002 12 m

122
The Growing Role of the Internet in
Decision-Making
  • Bought a car
  • 2005 16 m 2002 13 m
  • Made a major investment or financial decision
  • 2005 16 m 2002 11 m
  • Found a new place to live
  • 2005 10 m 2002 7 m

123
The Growing Role of the Internet in
Decision-Making
  • Changed jobs
  • 2005 8 million 2002 7 million
  • Dealt yourself with a major illness or other
    health condition
  • 2005 7 million 2002 5 million

124
A Team Approach
  • Presentation Specialist
  • Web Developer
  • Interactive Application Developer

125
  • What does Technology Ministries Look Like?

126
What does Technology Ministry Look Like?
127
Pastor
Technology
Interactive
Ministries
Design
Communication
128
Technology Ministries
  • Audio Technology
  • Video Technology
  • Information Technology
  • Presentation Technology

129
Technology Ministries
  • Systems Engineer
  • Network Engineer
  • Web Developer
  • Security Expert
  • Technical Trainer
  • Sound Engineer

130
Communications
  • Public Relations
  • Member Relations
  • Journalism
  • Marketing
  • Content Specialist

131
Design
  • Instructional Design
  • Interaction Design
  • Worship Designer
  • Graphic Designer
  • Information Architect

132
A Team Approach
  • Content Provider
  • Instructional
  • Designer
  • Audio Engineer
  • Videographer

133
Action!
134
Rich Internet Experience
135
e-vangelism
136
Internet Radio
137
Initiatives
138
  • Streaming Audio/Video
  • SEC
  • Patmos Chapel

139
Interactive Technologies

140
A Team Approach
Again, the kingdom of heaven is like a net
that was cast into the sea and gathered some of
every kind. Matt. 1347
141
  • Go Ye Therefore into the world wide web -
    e-mail, post, chat, distribute and stream the
    gospel to every person. Mark 1615 IMV
    (Technology Ministries Version)

142
  • SEC eStore
  • Next

143
The Sketches Brand
  • Sketches
  • eSketches
  • iSketches
  • Sketch Cast

144
  • SEC iTV
  • Video Production Workshops
  • iParrable Christian Film Festival

145
Tools
  • Digital Video Camera
  • Video Editing Software
  • Video Encoding Software
  • Exciting Content
  • High End Computer System
  • FireWire

146
  • Editing Software
  • Avid
  • Adobe Premiere
  • Pinnacle

147
Video Formats
  • Windows Media
  • Flash Video
  • QuickTime
  • Real
  • MPG

148
  • Media Servers
  • RealNetworks Helix (Windows/Unix)
  • MS Windows Media Server
  • QuickTime Streaming Server
  • Macromedia (Adobe) Flash MX Media Server (All OSs)

149
Bandwidth Issues
150
  • Bandwidth demand video streams x bit rate x 1.2
  • Where
  • Video streams is the number of concurrent video
    streams you plan to serve from the
  • MDS volume.
  • Bit rate is the bit rate of these streams
    (encoding rates range from 1.366 to
  • 2.048).

151
  • Examples
  • If the customer requires 40 concurrent video
    streams encoded at 1.3 Mbps (1.366), the formula
    to determine maxbw is
  • Bandwidth demand 40 x 1.3 x 1.2 62.4 Mbps
    rounded to 63Mbps
  • If the customer requires 40 concurrent video
    streams encoded at 2.0 Mbps (2.048), the formula
    to determine maxbw is
  • Bandwidth demand 40 x 2.0 x 1.2 96 Mbps

152
  • Interactive Media
  • Interactive Video
  • Interactive Media
  • Rich Internet Applications

153
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154
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155
Instructional Design
  •  19For though I be free from all men, yet have I
    made myself servant unto all, that I might gain
    the more.
  •  20And unto the Jews I became as a Jew, that I
    might gain the Jews to them that are under the
    law, as under the law, that I might gain them
    that are under the law
  •  21To them that are without law, as without law,
    (being not without law to God, but under the law
    to Christ,) that I might gain them that are
    without law.
  •  22To the weak became I as weak, that I might
    gain the weak I am made all things to all men,
    that I might by all means save some.
  •  23And this I do for the gospel's sake, that I
    might be partaker thereof with you.

156
Instructional Design
  •  19For though I be free from all men, yet have I
    made myself servant unto all, that I might gain
    the more.
  •  20And unto the Jews I became as a Jew, that I
    might gain the Jews to them that are under the
    law, as under the law, that I might gain them
    that are under the law
  •  21To them that are without law, as without law,
    (being not without law to God, but under the law
    to Christ,) that I might gain them that are
    without law.
  •  22To the weak became I as weak, that I might
    gain the weak I am made all things to all men,
    that I might by all means save some.
  •  23And this I do for the gospel's sake, that I
    might be partaker thereof with you.

157
Become a Ministry
158
Research
159
Instructional Design
160
Instructional Design
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