MADRAS MANAGEMENT ASSOCIATION 5th MMA ALL INDIA MANAGEMENT STUDENTS CONVENTION

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MADRAS MANAGEMENT ASSOCIATION5th MMA ALL INDIA
MANAGEMENT STUDENTS CONVENTION

• INNOVATIONS IN PRODUCT
• RESHMI
• PRESENTED BY
• C.SREEDEVI,
• K.SIVASHANKAR,
• D.J.ACADEMY FOR MANAGERIAL EXCELLENCE,
• COIMBATORE-32

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RESHMI

• RESHMI provides light with the help of Light
  Emitting Diodes, charged by solar energy.

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Need for the product

• 110 Indian families, depend on unsafe, unclean
  lighting system.
• Only 30 of rural households have electricity
  connection.
• Fumes from the kerosene lamps cause serious
  health problems.
• Breathing kerosene fumes is harmful and
  equivalent to smoke from 2 packs of cigarettes a
  day.

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RESHMI system
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CFL Vs LED Compact Fluorescent Lamp Vs
Light Emitting Diode
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Components

• LED clusters
• SOLAR Photovoltaic module
• Battery
• Charge controller
• Resistor

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LED CLUSTERS

• 5 mm LED
• Brightness13000mcd
• F.Voltage3.0V
• F.Current 20mA
• LenseType Water clear
• Product Wt 1g
• Number of LED s used in RESHMI - 6

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SOLAR PHOTOVOLTAIC MODULE

• "Photovoltaic" cell is a semiconductor device
  that converts photons from the sun (solar light)
  into electricity. This conversion is called the
  photovoltaic effect.
• Individual solar cells provide a relatively small
  amount of power, but electrical output is
  significant when connected together as an array
  making up a panel.

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BATTERY

• A battery is a device in which chemical energy is
  directly converted to electrical energy.
• The batteries used for our product are Lead
  Acid batteries.

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CHARGE-CONTROLLER

• It regulates the voltage and current coming from
  the solar panels going to the battery.
• If there is no regulation, the batteries will be
  damaged from overcharging.

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WORKING
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LED resistor
To limit the current in the LED to a safe value.
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MARKETING STRATEGY

• Target People of rural India who are prone to
  frequent power cuts and non availability of
  quality light
• Positioning Quality light at low cost
• Marketing Models
• NGOs
• Dealers
• Landlords
• SHGs

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NGO

• NGOs form the best link between the rural people
  and the solar light supplier.
• NGOs work on non-profit basis and hence they
  involve in distribution, service etc.

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Dealers

• Dealers are independent businesses, sometimes
  selling other good or services as well as solar
  lights, and will be provided with training,
  stock, spare parts and support by the company.
• Dealership network which provides an effective
  route for sales is also crucial for training,
  replacement parts, after-sales service and
  recycling.

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Landlords

• Rich farmers in villages with service motto will
  become excellent members of the distribution
  network.
• These farmers have very good rapport with their
  labors.

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SHG

• RESHMI can also be distributed through SHGs so
  that it can easily reach the rural villages. By
  this both parties can be benefited.

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COST OF THE RESHMI

• LED-250Rs
• Solar photovoltaic cell (2.5)-552Rs
• Lead-acid Battery-100Rs
• Charge controller-150Rs
• Pole-200Rs
• Corrosion painting-50Rs
• LED lampholder-35Rs
• Total cost--1200-1400Rs

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Benefits

• The light from RESHMIs is about five times
  brighter than a single kerosene lamp
• Combustion of kerosene in a wick lamp is very
  inefficient at producing light, and emits
  significant amounts of carbon dioxide.
• It can also generate employment for number of
  people.
• Developing the RESHMIs is to avoid the dangers of
  kerosene wick lamps.

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• The other features of RESHMI are-
• Affordable and Reliable.
• Adequate and Appropriate light.
• Mass marketable

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PAYMENT SYSTEM

• The payment of the RESHMI can be done in
  installment basis.
• 138.75 Rs for 12 months

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CONCLUSION

• The light energy is a basic necessity for
  every man and hence it should be made available
  to everyone irrespective of their social or
  economic status. As Mahatma Gandhi said, India
  lives in villages. Then, our focus has to be
  towards the villages, to make villages and hence
  India powerful.

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• THANK YOU