Panel: Mobile Payment - Challenges and Directions for Global Services

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Panel Mobile Payment - Challenges and Directions
for Global Services
András Vilmos Project Manager SEMOPS Managing
Director SafePay Systems Ltd.vilmos_at_safepaysys.co
m
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Agenda

• SEMOPS
• Market analysis
• The right service
• The future

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The SEMOPS project

• Development and introduction of a Pan European
  payment service
• technology design
• technical development
• elaboration of standards
• definition of security framework
• preparation of EU conform legal regulation
• definition of business model
• Introduction of the service
• pilot operation
• Hungary, Greece
• preparation of other demonstration sites
• One of the largest mobile payment projects
• 24 months
• 4 countries
• 15 participants

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Environment
SLOW DEVELOPMENT OF E AND M COMMERCE.
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The SEMOPS SafePay model
many banks many MNOs
micro-mini-macro mobile-internet proximity-remote
domestic-international
end-to-end full automation real time processing
technology, processes, rules, business concept
no centralized registration, no
centralized authorization
anyone, anything, anytime, anywhere
bank account, MNO account
anonymity, guaranteed payment, trusted
partner, complex protection, PKI.
personalization, simple menus,
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One service fits all!
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The future payment transactions
Customer
Product
Merchant
Sales channel
Ring tone, tickets, MBPP
mobile (WAP, SMS, USSD)
Peer-to Peer payment
mobile personal
Physical products
personal (IrDA,BT)
POS
Internet
Digital content, physical products, EBPP
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Thank You!
András Vilmos SEMOPS vilmos_at_safepaysys.com