Towards Zero Waste: Mobilising Participating in Thailand The Magic Eyes Approach by: Mattana Thanomp

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Towards Zero Waste Mobilising Participating in
Thailand The Magic Eyes Approachby
Mattana Thanomphan, Secretary General of Magic
Eyes
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What would a Zero Waste society look like?
Is it possible?
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 What can we learn from Nature?
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Thailands Solid Waste Problem

• In 1984, Bangkok was ranked one of the top five
  dirtiest cities in the world.

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Thailands Solid Waste Problem

• Thailand currently produces nearly 22 million
  tons of waste from residences, industries,
  businesses and hospitals
• Likely that by 2010, municipal waste generation
  will grow by 25 percent and industrial hazardous
  waste by 35 percent.
• Nationally, the average amount of solid waste
  produced per person in 2002 was 0.65 kg per day,
  a number that has grown an estimated 17 percent
  between 1994 and 2001
• Around 30 of Thailands solid waste is
  packaging waste
• Bangkok recycles only 15 percent of its solid
  waste
• Roughly 42 percent of Thailands municipal solid
  waste is comprised of glass, plastic, paper and
  metal, and around 50 percent is biodegradable
  organic waste.
• Approximately 25,000 informal recyclers

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Thailands Solid Waste Problem
Economic output and increasing affluence
Where do you intervene in the system to have the
greatest potential for system change?
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Founded in 1984 The Environmental Awareness
Promotion Group
THAI ENVIRONMENTAL AND COMMUNITY DEVELOPMENT
ASSOCIATION
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The Magic Eyes Approach

• Mobilizing a diverse range of groups to joined
  together in a joint effort to promote public
  awareness and social responsibility for taking
  care and improving Thailands environmental
  conditions.

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Magic Eyes works with local communities, national
local government agencies , businesses, NGOs
and Thai and international schools, encouraging
the public to join in preserving Thailands
environment.
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Schools
Private Sector
Media
Government
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The Magic Eyes Approach
Produce and Distribute PR material - T.V., Radio,
Press
Work with Educational Institutes in Bangkok and
many provinces
Environmental Awareness of People, Community,
Business and Educational Institutions
Environmental Campaigns for Community - Anti
litter, Love Chao Phraya with ME
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• Start simple and progress to more complex

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Starting simple and moving to more complex
Evolution of Awareness, Behaviour and Public
Participation
Stop littering

• Garbage separation and recycling at home
• Voting for pro env. Candidates
• adoption of better env. Behaviour
• Increase scrutiny of dev. projects

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Magic Eyes Solid Waste Reduction Projects
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Ah, Ah Yah Ting Ka-Ya! Tah Wiset hen na!
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Support for Local Second-hand Recyclers
Saleng The tricycle collectors of Recyclables
from homes and schools
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Separate Paper for the Lives of Trees Project
In 1995 1,762 schools, 178 government agencies
and private organizations participated
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Separate Glass Bottles with Magic Eyes 1999

• Reduction of bottles in landfills
• Reduction of use of Natural Resources
• Reduction of energy usage by the recycling of
  used glass bottles.
• Campaign in schools in co-operation with the
  glass bottle manufacturing industry and
  second-hand dealers

Sponsored by the National Energy Policy Office
(NEPO)