HARNESS THE POWER OF

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HARNESS THE POWER OF INFORMATION BASED MARKETING
GeoPostTM Plus
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? DEMOGRAPHIC ? GEOGRAPHIC ? ATTITUDE AND
LIFESTYLE ? HOUSEHOLD AND DELIVERY
NETWORK DATA
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? Sophisticated targeting
? FREE for Canada Post customers
? Value added service
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GeoPost PLUS
FOUR POWERFUL, INTEGRATED DATABASES
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INTEGRATED DATABASES
? 1996 Census ? National coverage ? Updated
every five years ? Examples of datasets
demographic, ethnic, mobility, etc...
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INTEGRATED DATABASES
ESTIMATES PROJECTIONS
? 1999, 2002, 2004, 2009 ? Population by age
and sex and household ? Age of
primary maintainer ? Household income
(99, 02, 04)
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INTEGRATED DATABASES
? Counts of businesses in Canada ? Two digit
(US) SIC code
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INTEGRATED DATABASES
? Unique assignment of one of the 60
Psyte clusters to each of Canadas 49,361
Enumeration Areas. ? Enables marketers to
use the same target group across a
variety of media now including letter
carrier routes.
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CLUSTER EXAMPLE
Cluster 10 (Group S3) Suburban Nesters (1.64 of
Canadian Households) Predominantly maintainers
over 50. Empty nests or small families.
University or college education. Managerial and
white collar occupations. Single-detached and
other '50s dwellings 78 owned. Mortgages are
small. Skewed to large cities. High female labour
force participation rate. 22 ethnic. Very low
mobility.
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CLUSTER EXAMPLE
Cluster 41 (Group U2) High-rise Melting Pot
(1.36 of Canadian households) 47 of the
occupants of these big city apartment blocks are
immigrants, many from Eastern Europe. Ranks 1
for recent immigrants. Mixed household types but
few children. Education levels are mixed but
relatively high for the income. Occupations are
mixed but predominantly white collar.
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60 PSYTE CLUSTERS 15 MAJOR GROUPS
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INTEGRATED DATABASES
? Householder file ? Delivery Mode type ?
Installation file ? Address range file ? XY
coordinates ? Various boundary files such as
Federal Electoral Ridings
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? PUT DIRECT MARKETING CAMPAIGNS AT THE
DOORS OF THE BEST PROSPECTS WITH
GEOPOST PLUS!
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? Two kilometre RADIUS showing all POSTAL
WALKS
Centered on Jewelry Store
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ENHANCE TARGETING WITH DEMOGRAPHIC FILTERS
? 30-35 years old ? Household income 50,000
? University education
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RED High Match
BLUE Low Match
Two km RADIUS showing all POSTAL WALKS ranked by
DEMOGRAPHIC filters.
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KNOW WHERE TO FIND YOUR BEST CUSTOMERS
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PSYTE CLUSTER TARGETING
SINGLE YOUNG URBAN PROFESSIONALS CLUSTER
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TARGET MULTIPLE LOCATIONS ...WITH NO DUPLICATION
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DIRECT MARKETING CAMPAIGNS THAT CAN BE TAILORED
TO A SPECIFIC CAMPAIGN AND BUDGET
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ELECTRONIC OR HARD COPY REPORTS
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TARGET DIRECT MARKETING RESULTS AND TEST
STRATEGICALLY
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BUSINESS GROWTH WITH GEOPOST PLUS
FREE TO CANADA POST CUSTOMERS
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KNOW WHO YOUR CUSTOMERS ARE. LET CANADA POST
HELP YOU FIND THEM WITH GEOPOSTTM PLUS.