Audience Development

1
Audience Development

• MPA IMAG Working Sessions

2
Audience Development
Magazine
Web
SIP
Products
Events
COMMUNITY
3
Audience Development

• Reaching outside the brand
• Reaching within the brand

4
Audience Development

• How do you use one channel to build audience and
  revenue for another?
• How do you manage all the data across channels?
• Best practices and learning from mistakes