e:volution

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e//volution
Added-Value Transaction Processing System
Loyalty and Reward Marketing Frequent Buyer
Programs Customer Relationship Management Targeted
Marketing Retail Information Management
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Integrated toolset provides powerful and flexible
processing solutions for
Loyalty and Reward Programs
Membership Management and Database Marketing

• Business to Consumer
• Business to Business
• Private Label Programs
• Multi-Merchant Coalition Programs
• Accumulating Points
• Method-of-payment independent
• Flexible Reward Issuing
• Many Redemption Options
• Line-Item SKU level tracking

• Membership Systems
• Donation Management
• Powerful Targeted Marketing Tools
• CRM Functionality
• Call Centre Support Tools

Retail Marketing Information Management

• Transaction Log Data Collection
• Category, Brand and SKU level
• Market Share Analysis
• Price Monitoring
• Manufacturer Shipping Overlay
• Market Observation Overlay
• Promotion Monitoring

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Centralised web-based management with fully
integrated application utilities for

• Customer Management (CRM)
• Business or Merchant Management
• Card Issuing and Management
• Inventory Support
• Transaction Processing
• Points Management
• Reward Management
• Redemption Management
• Campaign, Promotion and Target Marketing
• Reporting and Analysis
• Charging, Billing and Settlement
• EDC Device Integration
• Web Integration

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e//volution core processing and primary
interface modules
Personal management ofindividual account
EDC POS devicesInterface via TCP/IP
Interface Layer
TransXchangeAcquiring Interface for
ISO8583/AS2805
MyJournalPersonal Accountonline management
Administration
e//volution transaction engine
Oracle 9iDatabase
Merchant and CustomerSystem Access via web
Data Acquiring
ShoppingCentreOn-line shoppingpurchase /
redemption
DirectXchangeAcquiring Interface All other
transactions
Back-Office, Web, Mobile, Real-time or Batch
Catalog-based - multi-paycash, points,
cashpoints
Customer and MerchantManagement Rewards
Management Marketing Toolsets Reporting
Analysis
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Fully open sourcing of transaction data
Web-connectedPortable Computers
EFT POS TerminalsReal-time or SAF
Communications Layer
Administration
e//volution transaction engine
DatabaseEngine
Back-office HostSystems batch mode
Financial Networks Real-time or batch
Retail POS SystemsReal-time or batch
Web-connected PCs Real-time or batch
Internet-enabled Mobile Devices Real-time
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Many identification options to transact and
interact with the system
eMail or other Messaging
Communications Layer
Administration
Standard ISO-encoded Magnetic Stripe Cards
e//volution transaction engine
DatabaseEngine
IVR or Direct TelephoneCommunication
Chip-based Cards
Mobile Devices via SMS (XML Conversion)
Non-ISO MagneticStripe or Barcoded Cards
Login direct via Internet
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Business Architecture
PROGRAMGlobal Rules
Setup Rankings,Sources, Mailing Types
Create Trader Types eg Customer and Merchant
Fine TuneRule Sets
Set Transaction Types for each Trader Type
Setup DemographicParameters
Define ID Types/Rulesfor each Trader Type
Setup Groups or Clubs
Select from the available rules andapply to
individual accounts
ACCOUNTEach A/c can be further fine-tuned
Output for physical Cardor Identifier Creation
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Comprehensive Customer Profiling
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Full Shopping Basket Analysis
Purchase Location
Date / Time
Manufacturer
Category
SKU / Barcode
Promotion
Quantity
Price Paid
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User-friendly, intuitive, easy-to-navigate
Operator interface
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Single reference point for all details
Demographics
Service Comments
Addressing
Club Memberships
Card Details
Reward Details
Donation Details
Transaction Details
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Full drill-down to transaction details
Select any transaction
Display shopping basket details
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Powerful, easy-to-use campaign or promotion
management tools
e//volution EasyCampaign Creator Easy-to-use
interface for creating simple reward or incentive
campaigns with real-time, on-line calculation of
Rewards or Discounts Can be refined to date and
time ranges and targeted to specific products
purchased in a transaction
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Comprehensive targeted marketing and segmentation
tools
Example Target Campaign Target
Customer Religion Buddhist Status
Current Age Group 18-49 Purchase History Any
Purchase Transaction made between 10 and 31
December 2003 between 17.30 and 18.30
hours Purchase Detail to Qualify Must have
purchased 2 or more packs of Peanut Cookies
during that time Action Allocate 1 Bonus Point
for first 50 spent and 1.5 Bonus Points for the
next 50 then Double Points for anything spent
above that amount
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Powerful, easy-to-use reporting tools
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Advanced reporting tools
Top 10 of Customers
N-Tile Analysis Report A comprehensive report
tool to analyse sales amongst customer groupings
against transaction volumes and value
represented 24 of Transactions
and 30 of Sales ...
Average spend and frequency substantially greater
than other groups
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Comprehensive range of options for rewarding
customers

• Flexible reward issuing rates determined at
  individual issuer level
• Customers may receive rewards from multiple
  reward issuers in the same transaction
• Expiration of rewards can be set for different
  types of reward
• Rewards may be calculated in real time
• Rewards issuing is based on Operator-defined rule
  sets
• Rewards may be issued at value level as well as
  SKU or line item level
• Rewards may be triggered by an event such as a
  birthday
• Rewards can be random, generic or targeted

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Many different ways to redeem rewards

• Multiple Redemption Options
• Many different ways to redeem accumulated rewards
  
• Special offers
• Point of sale discounts
• Accumulated reward units (eg points)
• Entries in prize draws
• Trigger rewards
• Cash Backs
• ShoppingCentre Catalog
• On-line catalog-style redemption module
• Fully integrated merchandise marketing system
• Inventory management
• Points only, Points plus Cash or Cash-only
  payment options
• Order management including track-and-trace

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Real-time redemption of accumulated rewards at
the point-of-sale

• e//volution transaction processing provides a
  mechanism for the redemption of rewards in
  real-time at the point of sale (eg. as part or
  full payment for goods/services purchased)
• Reward redemption transactions contact the Host
  to obtain real time in the same way as a normal
  financial transaction receives from the card
  issuer Host
• This mechanism may also be used for the payment
  of goods and services using e//volutions
  Virtual Account (or stored value) facility

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e//volution - Virtual Account,Stored Value or
Micro-Payment System
CREDIT ACCOUNTMonetary Account with automatic
top-up from Bank Account or Credit Card
Every account-holder has two types of account a
monetary (credit) account and a reward account
Payments may beoriginated from cardbased
transactions or any other source suchas mobile
phonesor websites
On-line payment transactions are checked for
approval against the Buyer/Seller rules and
available credit balances
REWARD ACCOUNTPayment may also be made from
accumulated rewards account
Payments may be made with accumulated rewards,
cash from Virtual Account or a combination of
both
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Velocity checking, authentication and security
parameter settings

• Checks for Buyers
• Maximum Value of any transaction
• Maximum Aggregated Value of transactions in one
  calendar day
• Maximum Aggregated Value of transactions in a
  User-specified number of days
• Maximum quantity of transactions in one calendar
  day
• Maximum aggregated quantity of transactions in a
  User-specified number of days
• Actual Credit Available with a User Defined
  Over-the-Limit Variance provision

• Checks for Sellers
• Maximum Value of any individual transaction
  (Floor Limit)
• Maximum Aggregated Value of transactions in one
  calendar day
• Maximum Aggregated Value of transactions in a
  User-specified number of days
• Maximum quantity of transactions in one calendar
  day
• Maximum aggregated quantity of transactions in a
  User-specified number of days
• Maximum quantity of transactions of the same
  value in one calendar day

Note Payments may be credit based or
redemption of accumulated rewards - or both
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LoyaltyWorks virtual terminal module for data
capture at point-of-sale
A self-contained Java-based application that
resides on a web-enabled Windows PC and enables
transacting and interacting directly with the
e//volution Host in either real time or batch
mode. LoyaltyWorks will accept barcode scans and
card reader input. Local promotion capability
includes

• Local Product Bonus
• Trigger Product Coupon
• Trigger Date/Time
• Trigger Account
• Trigger Accumulated Purchase Value
• Trigger Transaction Count
• Messaging

View of Transaction Entry Screen
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e//volution ShoppingCentreOn-Line Catalog
Merchandising System

• On-Line Shopping
• Fully integrated merchandise marketing system
• Shopping Cart with methods of payment cash,
  cashpoints, points-only
• Inventory management
• Multiple payment options
• Order management including track-and-trace
• Redemption management and Reward Fulfilment system

View of Customer Login Screen
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Automated Promotional Coupon Handling Module
e//volution aggregates coupon redemptions by
Issuer and Type
Daily File sent toe//volution Processing Host
Barcode Coupons Scanned at POS
Coupon Data consolidatedovernight at Retail Head
Office
Electronic billing to Suppliers