Marketing

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Marketing Legal Principles for Engineers

• Subject Outline Introduction
• ELE 31MEL / ELE 41EMT

28 February, 2005
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Background George Alexander

• BSc (Eng) Edinburgh 1967
• MBA Deakin 1986
• Manufacturing
• Logistics, production, engineering including
  maintenance, production eng, test eng, QA
• Design
• Hardware, software projects. Business support
• Consulting/Project Management
• 2003 - 2005
• Lecturing in ELE12EDP, ELE22EMT, ELE31EMT,
  ELE41EMT at La Trobe

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Introduction

• Marketing and legal principles are two very
  important aspects of any profession.
• The subject is taught from an engineering
  perspective and aims at introducing students of
  computer science and engineering to marketing and
  legal principles.
• Practicing scientists and engineers must be aware
  of the impact of marketing and legal aspects on
  their business and field of practice.
• ELE 31MEL is a core subject for 3rd year students
  of Department of Computer Science Computer
  Engineering.
• ELE 41EMT is a core subject for 4th year students
  of Department of Electronic Engineering (this
  subject forms part of ELE 41EMT).

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Objectives

• After the successful completion of this subject,
  the student shall be able to
• define and communicate requirements for marketing
  and legal services to professionals in these
  fields.
• interact with professionals in the field of
  marketing and legal principles.
• Know when to ask for the assistance and services
  of professionals in the marketing and legal
  fields.

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Subject Configuration

• Marketing for Engineers
• Legal Principles in Engineering
• (ELE 31MEL)

• Engineering Innovation
• Business Strategies for Engineers
• Leadership, People, and Teams
• (ELE 41EIB)

Applied Management for Engineers (ELE 41EMT)
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Subject Composition
ELE 31MEL 5 CPs
ELE 41EIB 5 CPs
ELE 41EMT 15 CPs
Component
Marketing for Engineers
Legal Principles in Engineering
Engineering Innovation
Business Strategies
Leadership, People, and Teams
Business Plan Development
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Time Venue

• Marketing
• Time Monday 1300 1400
• Venue Undercroft Lecture Theatre
• Legal Principles
• Time Wednesday 0900 - 1000
• Venue ELT 2 (East Lecture Theatre 2)
• Initially, however, we will concentrate on
  Marketing - for EIB purposes.
• Lecture slides are available on the website.
• Please ensure that you attend every lecture.

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Marketing for Engineers

• Subject Outlines Introduction
• ELE 31MEL / ELE 41EMT

28 February, 2005
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General Aim

• Introduce marketing as a force in society and
  business.
• Show that marketing is an exchange process that
  is carried out in both not-for-profit and
  business dealings.
• This exchange process is performed by
  organisations as well as individuals
• students are introduced to the difference between
  consumer and organisational marketing

.
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Specific Objectives

• Understand how marketing affects our daily lives.
• Identify the elements of the marketing mix.
• Know how marketers contend with external
  environmental forces.
• Recognise how marketing creates economic utility
  and understand the contribution of marketing to
  the economy.

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Lecture Topics

• Lecture 1 The Nature of Marketing
• Lecture 2 Strategic Marketing
• Lecture 3 Environmental Forces
• Lecture 4 Global Info. Systems Marketing
  Research
• Lecture 5 Consumer Behaviour
• Lecture 6 Organisational Buying
• Lecture 7 Market Segmentation
• Lecture 8 Integrated Marketing Communications
• Lecture 9 Pricing Concepts

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Lecture Topics - continued

• Lecture 10 Pricing Strategies Tactics
• Lecture 11 Marketing Arithmetic for Business
  Analysis
• Lecture 12 Marketing of Services
• Lecture 13 Revision Summary

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References
Zikmund, W. G. dAmico M. Marketing (1996, 5th
Edition), West Publishing Company.
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Legal Principles for Engineers

• Subject Outlines Introduction
• ELE 31MEL / ELE 41EMT

28 February, 2005
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Objectives

• Present an engineers view of the law and its
  impact on the practice of engineering
• Present an overview of
• The Australian Legal System
• Acts of Parliament and Associated Regulations
• The role and operation of the Courts,
• Case Law and Concept of Precedent
• Contract Law and Engineering Contracts
• Law of Tort and Professional Negligence
• Intellectual Property (IP)
• The Trade Practices Act

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Lecture Topics

• Lecture 1 The Australian Legal System
• Lecture 2 Introduction to Intellectual Property
  (IP)
• Lecture 3 Intellectual Property Case Study
• Lecture 4 Occupational Health and Safety
• Lecture 5 Tenders
• Lecture 6 Engineering Contracts
• Lecture 7 The Role and Operation of the Courts
• Lecture 8 Law of Tort and Professional
  Negligence
• Lecture 9 Case Law and the Concept of Precedent
• Lecture 10 The Trade Practices Act
• Lecture 11 Circuit Layout Rights and Domain Names

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References

• Standards Australia HB 140-2000 Administrative
  Manual for AS4000 General Conditions of Contract
• Carvan. John. (1999) Understanding the Australian
  Legal System

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Internet Resources

• http//australianpolitics.com.au/law (?)
• http//law.gov.au/auslegalsys/auslegalsys.htm (?)
• http//law.gov.au
• http//www.aca.gov.au/legal
• http//www.vicbar.com.au
• http// www.austlii.edu.au (?)
• http//www.sof.com.au/ACA (?)
• http//www.justice.vic.gov.au/
• http//www.ipaustralia.gov.au/index.shtml
• http//www.workcover.vic.gov.au/dir090/vwa/home.ns
  f

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Assessment (ELE 31MEL)
Final Examination 70 Assignment 30
Total 100
Please Note This is 50 of the assessment for
ELE 41EMT. Examination is 1 hour for MEL students
and 2 hours for EMT students.

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• Thanks for your attention