Organic Food in the Future of Irish Food

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Organic Food in the Future of Irish Food

• John McKenna
• Sunday 18th November

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25 Years of IOFGA

• The Culture of Agri-Culture

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Eating is an Agricultural Act
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The Argument

• It really is a lifestyle choice. There is no
  bad food and no good food, but the key is a
  balanced diet.
• Pat OMahony, FSAI

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The Balanced Intellectual Diet

• The disdain of nature and craft that still
  dominates our agriculture.
• Roger Deakin Wildwood

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The Lifestyle
What about this over crowded land? How much more
abuse from man can she stand. Marvin Gaye
Mercy Mercy Me The Ecology
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Organics and Ecology
Ecology has become the new dismal science. It
has grown less moral and social.
Environmentalism used to be about how we want to
live now it is about how we have to live.
Christopher Caldwell
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The Message

• Organics. Because youre worth it.

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The Language
Autonomy. Conviviality. Simplicity French
Decrease Movement The consumer as
co-producer Slow Food Enlightened agriculture
is guided by the most fundamental human values,
of morality and aesthetics Colin Tudge
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Organics The Luxury Brand
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Artisan Economics
Not Industrial Organic, not Supermarket
Pastoral, but Ecological Organic
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The Ambition

• Food Citizens
• They understand the need to break our
  generations addictions and to build up stronger
  decencies with the land and its resources.
• Giana Ferguson

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The Ambition

• Food Care
• A commodity is like a filter, stripping
  qualities and histories from the harvest of a
  particular farm and farmer.
• Michael Pollan

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The Ambition

• Food Heart
• Try to think of a politician whose prospects
  have been damaged by revelations about what he or
  she eats.
• Peter Singer Jim Mason

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The Ambition

• Food Footprint
• There is hardly anything in this world that
  anyone cannot make a little cheaper, and a little
  worse.
• John Ruskin