Back to basics

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Back to basics
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• New economy, old rules, it turns out
• You can't spend more than you make, at least not
  for very long. You can't sustain a business
  without customers
• You can't sell a product that's more idea than
  reality
• You can't head off in pursuit of e-everything and
  neglect the basics of the business

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REALITY

• e-business expectations have been scaled back
• "The market is drifting toward safe choices
• says Scott Nelson, vice president and research
  director at Gartner Group.
• "As such, if clients become concerned that a
  vendor will not be around, they drift to the
  big-name players, even if the solution is not
  adequate to their needs."

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REALITY

• Paul Raines, head of global information risk
  management for investment bank agrees
• We're a lot more careful about whom we deal
  with. We don't want to buy something from someone
  and then find out that they've gone out of
  business. Products and services from large,
  established companies are now much more
  appealing."

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Top 5 RD Spenders

• Rank Company RD Spending (M) Percentage
• 1 IBM 5,127.05. 8
• 2 Microsoft 3,886.7 16.3
• 6 H-P 2,634.2
  5.4
• 14 Sun 1,860.6
  9.7
• 9 Compaq 1,271.5
  3.0

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TOP 25

• http//www.softwaremag.com/SW500_2001/Top25.cfm

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