ABC Builders Business Breakfast Profit, Profile and the Procurement Process All Begin with PR

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ABC Builders Business BreakfastProfit, Profile
and the Procurement Process All Begin with PR

• mica strategic communications

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Why is PR Essential?

• Increase Profit
• Raise Company Profile
• Succeed in Procurement Process
• Enter New Sectors
• Create Buzz

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What is Public Relations?

• Connecting with Your Target Audience
• Networking
• Relationships
• Media Relations

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Where to Start?

• Define Your Target Audience
• Consider Parallel Networks
• Central Florida Business Community

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What to Do?

• Media Outreach
• Leverage Relationships
• Community Awareness
• Associations Boards

• Corporate Citizenship
• Seminars
• Website

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How to Engage?

• Embedding into Community
• Business Development
• Awards and Recognition
• Media Relationships
• Other Tactics

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Get Connected

• Embedding into the Community
• Meet Community Leaders
• Community Event Attendance
• Community Association Participation
• Charitable Board Involvement

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Raise Your Profile

• Business Development
• Create Buzz
• Industry Event Attendance
• Industry Association Involvement
• Raise Visibility in Industry
• Industry/Trend Expert
• Leverage Relationships

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Position Your Company

• Awards and Recognition
• Apply for awards
• Create award and recognition opportunities
  (associations etc.)

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Media Relationships

• Media Outreach
• Meet the Trade Press
• Know the Code
• Press Releases
• Industry Trends
• New Projects
• New Hire and Promotions Announcement
• Awards and Recognitions of Staff
• Special Events
• Press Kit

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Other Tactics

• Feature Articles
• Letters to the Editor
• Website
• Newsletters
• Brochures
• Special Events

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Resources

• ABC Public Relations Guide for Contractors
• www.abc.org
• Industry Publication List
• www.micastrategic.com
• OBJ Book of Lists
• Helpful Websites
• www.publicityhound.com
• www.smps.org