Global bakery products market, Germany breakfast cereals market : Ken Research

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Consumer and Market Insights Bakery and Cereals
in Germany Ken Research
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Inspite of Economy fluctuations Bakery and
Cereals Market in Germany to Remain unchanged
Ken Research

• Ken Research has introduced report titled,
  "Consumer and Market Insights Bakery and Cereals
  in Germany ". The analysis withstands significant
  emphasis on trend changes expected in the market
  that will provide a clear picture of the
  opportunities that can be tampered with in the
  coming 5 years. This would allow key market
  players to prepare promotional strategies for
  revenue multiplication. The report manifests
  itself in various stages starting from describing
  the numerical figures associated with this
  amplifying industry in terms of worth, volume and
  frequency.

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• Canadean's Consumer and Market Insights report on
  the Bakery and Cereals market in Germany provides
  insights on how to target high growth categories,
  advanced packaging materials, types and closures
  category and brands market shares. The report
  primarily focuses on two growth periods for
  comparative understanding namely, 2010-15 versus
  2015-2020. The later inculcates future forecasts
  including product diversification, product
  innovation, supply chain analysis, new product
  distribution techniques/channels etc. It opens up
  avenues for capturing future market opportunities
  and to convert the same into higher returns.
  Finally, it throws light on the attitude,
  specifically the reviews and recommendations on
  how the market will shape up from 2017 to 2020.

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• Bakery and cereals have become staples of
  everyone's life in modern day Germany. There
  comes a time when lethargy to cook two meals a
  day for 365 days of the year over rules, this is
  when the exotic bakeries and ready to use cereals
  come for rescue. Baked goods, which include
  breads, cakes and pastries, which have been
  consumed in such large amounts in Germany that
  these have been called as the staples. To
  understand how, when and why this market has
  escalated starting 2010, we need to go back to he
  emerging economic demographics of Germany.
  Germany is a flourishing economy, the largest
  national economy of Europe. It allures itself
  being the fourth largest economy in terms of
  nominal GDP and fifth largest in terms of
  purchasing power parity in the world. Germany saw
  the largest trade surplus. Is the world's top
  location for trade fairs. This blossoming economy
  saw an increase in consumption expenditure from
  2011 to 2015.

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• The share of retail sales have tripled during the
  same. The falling inflation rate also made the
  consumer enjoy higher income shares for
  self-consumption. The direct impact is study on
  the expenditure and demand for bakery items and
  cereals including, Baking Mixes, Baking
  Ingredients, Bread Rolls, Breakfast Cereals,
  Cakes, Pastries Sweet Pies, Dough Products,
  Cereal Bars, Energy Bars, Cookies, Savoury
  Biscuits, Morning Goods with inputs on individual
  segment share within each category and the change
  in their market share forecast for 2015-2020. The
  Bakery and Cereals market in Germany is expected
  to grow at a compound annual growth rate of 1.9
  in value terms in the next 5 years.
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• This market saw a point of saturation by the end
  of 2015. Various influences affect the type of
  indulgence required by the targeted audience
  including the basic food item (taste and
  quality), packaging strength (less spillovers),
  preparation time, delivery time, affordability
  etc. The large working population requires better
  time management including explicit business
  models such as 'click and collect' or 'click and
  deliver' and are anticipated to augment market
  growth in the period 2015-20. The market saw
  amazingly new product innovation with rich
  variety and better supply chains for time saving
  and cost effectiveness.

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• The entire industry is based on the need of
  consumers to have affordable indulgence and prime
  service. A slow upward jump was seen soon after
  the end of 2014 and this market is expected to
  outperform in the next five years. Although the
  volumetric expansion is expected to be stagnant,
  the product innovation might help increase profit
  through the price channel by higher per unit
  price and hence higher volatility. The Bakery and
  Cereals market in Germany is forecast to grow at
  a higher rate during 2015-2020 as compared to
  2010-2015 in US terms but these growth figures
  are negligible. The Breakfast Cereals category is
  forecasted to register the fastest growth in both
  value and volume terms during 2015-2020.

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• Due to the current arrest and saturation, future
  growth within this sector is hampered.
  Especially, when the competition from close
  competitors of packed good products is on the
  verge of exploding. Products with exotic
  flavours/ingredients (Novel Experiential) or
  single serve packs (On the Go) are among the
  popular trends that are driving Bakery and
  Cereals market in Germany. Wage-earning women and
  single-person households have been a new emerging
  trend all over the world especially in Germany.
  This restricts the time available for cooking and
  baking. Moreover, the younger generation is
  looking for convenience with products that can be
  eaten on the go. As a result, the number of
  traditional bakeries is decreasing, as consumers
  shop instead at in-store bakeries. The number of
  traditional bakeries will convert into wholesale
  supplier or shut down with emerging packed, on
  the spot eat and go food product innovations.

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• Distribution, Brands, Raw material and
  Manufacturing-
• The private label sector is not expected to
  expand although it holds a significant market
  share. The main reason being it failing to
  provide productive profit advantage to the
  producers.
• The cereal market is split between domestic and
  international companies. The large international
  companies, like Kellogg, benefit from strong
  brand names and customer loyalty while domestic
  companies, like Köllen and Oetker, focus on
  healthier products that appeal to German
  consumers.
• Local companies of German origin rule the bakery
  market in the country. International player tried
  there luck in the initial five years but failed
  due to bakery being a perishable item and there
  lack of knowledge and research of German market
  demand.
• Multiple packs will become easy and cheaper since
  they have low per unit prices
• The basic raw material used in this market is
  wheat, yeast, emulsifiers, sugar, malt, Gums and
  hydrocolloids, corn, oats, rice, and barley.
• The key players include four brands, Kellogg
  (Deutschland), Cereal Partners Deutschland, Dr
  August Oetker Nahrungsmittel and Peter Kölln, are
  all expected to reach double-digit shares in
  breakfast cereals by 2020.

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Conclusion

• Germany is emerging as the largest market for
  food and beverages by the end of 2020. It is and
  will remain a highly competitive market with
  major bakery and cereal export to other European
  Union countries. Germany is an extremist economy
  in terms of health consciousness and therefore
  the demand for fibre rich bakery will boom in
  coming years. There seem to be saturation when
  people shift from cakes and pastries to health
  conscious snack like fibre cereals, wholegrain
  breads etc. The movement within the sector has
  been large.

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Topics Covered in the Report

• Germany bakery and cereals market research
• Global bakery products market
• Germany breakfast cereals market
• Energy bars market research Germany
• Germany food and beverages industry
• Germany cereals demand by hypermarkets
• Germany cereals market by online channels
• Logistics and supply chain in Germany food and
  beverages industry
• Europe Bakery and Cereals market
• Germany bakery and cereals market size
• Germany bakery and cereals market share
• Germany bakery and cereals market growth
• Germany bakery and cereals market trends
• Germany bakery and cereals market future

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For more coverage click on the link below

• https//www.kenresearch.com/food-beverage-and-toba
  cco/general-food/consumer-insights-bakery-cereals-
  germany/69627-11.html
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• Related links
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•  
• Contact Ken ResearchAnkur Gupta, Head
  Marketing Communicationsquery_at_kenresearch.com
• 91-124-4230204www.kenresearch.com

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