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Audiences, Content, and Strategies for Distance Programming in Remote Alberta Communities

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Title: Audiences, Content, and Strategies for Distance Programming in Remote Alberta Communities


1
Audiences, Content, and Strategies for Distance
Programming in Remote Alberta Communities
  • A Vision and an Initial Assessment
  • Pat Fahy Nancy Steel
  • Athabasca University
  • ADETA Conference, Edmonton
  • 18 October 2007
  • Mayfield Inn

2
Origin of the Learning Communities Project
  • Athabasca University model distance education
    university offering supported online learning
    (with some paced elements).
  • Other models rejected DE ideal for remote and
    rural communities, especially for camp residents.
  • Project funded by a donation from Canadian
    Natural.
  • Develop people, wants competitive advantage.
  • Do well while doing good.

3
Project chronology
  • April 2006 initial planning meetings
  • November 2007 Budget vetted, tentatively
    approved
  • April 2007 - RF and PM hired
  • September 2007 first launch
  • January 2008 first report due
  • 2010 project ends

4
Project principles
  • Focus on 4 targeted audiences camp workers,
    northern and rural residents, aboriginals
  • Develop partnerships to provide access to range
    of target groups, based on ongoing assessment of
    needs, interests, and preferences
  • a. Partners must share distance philosophy
  • Communities contribute access, time, expertise,
    and material support

5
Project objectives
  • To transform the workplace and communities.
  • To address personal goals with respect to career
    advancement and achievement.
  • To work out new ways of creating learning
    communities in rural and remote areas.
  • (For corporate sponsors) To address problems
    attracting and retaining skilled workforce.

6
Project Activities
  • Investigate and address learning needs of
    employees.
  • Investigate and address the learning needs and
    preferences of selected rural and remote
    communities.
  • Conduct on-going project evaluation, continuing
    needs analysis.
  • Conduct a literature review.
  • Report regularly on project outcomes.
  • Contribute to peer reviewed journals.
  • Pilot test mobile learning.

7
The labour market backdrop to the LCP
  • Urgent need for highly skilled workforce
  • Current shortage of skilled workers, especially
    in the northern Alberta oil sands operations
  • Need to develop untapped labour pools
    Aboriginals, immigrants
  • Need for young, highly skilled workers to replace
    retiring workers - mentorship
  • Labour force skill levels impact workplace
    productivity and Canadas ability to compete in
    global market

8
Social backdrop to the LCP
  • Urgent need for highly skilled citizens
  • Individuals skill levels affect their income
    levels, employment prospects, and ability to use
    technologies.
  • Individuals skill levels affect their ability to
    participate in formal and informal learning,
    adapt to change, and participate in their
    communities
  • In short, individuals skill levels affect their
    personal well being and the well being of society
  • The aim of the LCP is to develop people in
    communities and the workplace.
  • Learning a Living First results of the adult
    literacy and life skills survey
    http//www.statcan.ca/english/freepub/89-603-XIE/
    2005001/pdf/89-603-XWE-part1.pdf

9
Distance education for LCP
  • Availability of Supernet at CAP sites in remote
    and rural communities
  • Internet connectivity at Canadian Natural,
    Horizon site
  • Bloom where planted

10
Current project progress
  • Literature review
  • Statistics Canada
  • Organization for Economic Cooperation and
    Development
  • Canadian Council on Learning
  • Chronology of events, inquiry tracking
  • Four occasional reports circulated

11
Recent activities
  • Project launches at 3 work camps at Canadian
    Natural, Horizon site
  • 5 work camps housing approximately 500 2000
    residents, each
  • Approximately 10,000 workers on site, mostly
    construction contractor workers and other trades
    people
  • Union non-union workers, primary union is the
    Christian Labour Association of Canada
  • http//www.cnrl.com/horizon/

12
Recent activities
  • Study of current adult education learning
    opportunities in selected remote and rural
    communities
  • Baseline information (intended first paper)
  • M-learning planning

13
Key findings to date
  • Potential students needs and interests vary
    greatly, and are influenced by their occupation.
  • In camps, distance delivery is viewed positively.
  • However, computer access among workers at the
    Horizon site is uneven.
  • So far, expressed learning interests are
    uniformly related to career enhancement or
    advancement.

14
Current challenges and issues
  • Tracking LCP registrations at AU and other
    education institutions
  • Educating some potential students about distance
    education
  • Need to create a customized course catalogue
    for the project
  • Determining the role, viability of m-learning for
    the target audiences

15
  • Pat Fahy (patf_at_athabascau.ca)
  • 866-514-6234
  • Nancy Steel (nancys_at_athabascau.ca)
  • 866-569-8051

16
  • Learning a Living First results of the adult
    literacy and life skills survey
    http//www.statcan.ca/english/freepub/89-603-XIE/
    2005001/pdf/89-603-XWE-part1.pdf
  • The Well Being of Nations, OECD
    http//www.unece.org/stats/documents/wgssd/zip.5.
    add.2.e.pdf

17
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