Engaging, Learning, Selling

1
Engaging, Learning, Selling

• Looking into the future
• IPN Presentation
• Nov 13, 2001

2
Framing the issues

• The web experience
• Publishing
• Broadcast/entertainment
• Engagement
• Engagement develops relationships
• Communities
• Value networks

3
Engagement requires intelligent interactions
4
Using logic maps to design conversational
experience
5
Defining points of engagement

• Web sites lead capture
• Marketing events lead qualification
• Customer interviews market research
• Clinical objectification vs. active engagement
• Learning how to listen
• Returning to the village
• proximity
• interdependence