creative communities and enabling platforms' Ezio Manzini INDACO, Politecnico di Milano

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creative communities and enabling platforms.
Ezio Manzini INDACO, Politecnico di Milano
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10 years !
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gt processes, gt products and services, gt
production and consumption systems
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UNEPs recommendations on SCP
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consumption / key-action1develop partnership
with advertising agencies and the media to
explore strategies to integrate SCP into the
messages transmitted to consumers
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alternative development model /
key-action1compile and consolidate existing
experiences on alternative development models and
make them more available for further
replication
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two visions
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vision (1)green consumption gta sustainable
shopping mall
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vision (2)alternative models gtmulti-local
society
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which one of these two visions is more realistic
?
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is the alternative development model realistic ?

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BAD NEWS.
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increasing environmental problems . war .
terrorism . fear . inequalities . poverty .
un-responsible profits . hyper-individualistic
behaviors . everyday life marketisation . no
vision of the future .
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GOOD NEWS.
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if you look carefullybeyond the main
streambeyond the average behaviorsbeyond the
conventional thinking
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some interesting signals appear
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individuals and communities who auto-organize
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caring for kids and elderlygt micro-crèches gt
living together (elderly and students)gt
enabling solutions for elderly people
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facilitated barters and exchanges gt LETS
(Local Economy Trade Systems)gt innovative
second-hand shops
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cities vitalizationgt neighborhood social
centersgt local-global cultural eventsgt improved
local shops gt multi-services cetnresgt localized
administrative services
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effective mobility gt car sharing and car
poolinggt bikes associationsgt foot-bus and
bike-bus initiatives (to bring children to
school)
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advanced natural food systemsgt organic food
chainsgt urban vegetal gardensgt Slow food
associations
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direct links between the city and the country
side gt farmers markets (in the cities)gt
vegetal subscriptionsgt adopt a sheep (or a
chicken or a tree) initiatives
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fair relationships between the North and the
South of the world gt Fair trade organizationsgt
Fair tourism organizations
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active, cooperative people that
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auto-organize themselves (individuals and
communities organize themselves to solve a
problem or to open a new possibility)
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practice the solutions they want (individuals
and communities that, facing a problem, do not
ask for solutions but find the way to put the
solution in practice )
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have a high degree of initiative and
entrepreneurship (individuals and communities
that shift form the dominant passive attitude to
a highly active and proactive one)
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combine living traditions and contemporary
solutions
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CREATIVE COMMUNITIES.
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but
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these cases may be seen as marginal ( and
therefore they may be marginalized )
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or
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they may be considered as the anticipation of a
new possible world
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the initial phase of new economic and
organizational model
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beyond the polarization
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beyond the polarization producers / consumers
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beyond the polarization producers /
consumers market / non-market
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beyond the polarization producers /
consumers market / non-market local / global
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new ideas on wellbeing and production!
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ACTIONS.
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1. to reinforce the promising (weak) signals
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SOCIETY
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EMUDE ( Emerging User Demands )
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EMUDE Emerging user demands for sustainable
solutions Programme of activities funded by the
6th European Commission Framework
Programme Social innovation as a driver for
technological and system innovation. Evaluate,
select and bring the most promising cases to
light. Clarify the demand for products, services
and solutions they give rise to. Visualise,
communicate and disseminate these cases and their
possible implications by means of technological
trends, scenarios and roadmaps.
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Consortium Politecnico di Milano, INDACO
Department (Polimi) co-ordinator National
Institute for Consumer Research
(Sifo) Netherlands Organisation for Applied
Scientific Research (TNO) Strategic Design
Scenarios (SDS) Doors of Perception
(Doors) Philips Design (Philips
International) Joint Research Center
(JRC) Central European University, Budapest
Fundation (CEU) Consumers International
(CI) United Nations Environment Programme (UNEP
DTIE) Antennas The School of Design,
University of Applied Science, Cologne
POLI.design (Consorzio del Politecnico di
Milano), Milano Glasgow School of Art, Glasgow
The University of Art and Design (UIAH),
Helsinki Innovation Center of Estonian Academy
of Arts, Tallinn ENSCI Les Ateliers,
Paris Academy of Arts, Architecture and Design,
Prague Academy of Fine Arts, Krakow
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2. to design specific enabling solutions
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Note the idea is to set the scene with images
showing La Fiambrera solution but with a phrase
quoting the original CoU
"If you are not able to prepare your meals, you
can't live on your own"
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Note this image should change with one
characteristic from Rubi social services
Rubi social services "we try to keep as much as
possible elderly at their home"
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"if you want fresh food, you have to come to the
market !"
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Note some adjustments could be done to make it
nicer
La Fiambrera
Social Services
SME

Employees choose menus and order shopping
Social services indicates numbers and specific
needs for menus
Catering enters different menus into the smart
system
Smart System
Home
Local market enters product list and recieves
food shopping orders
Local market
Catering Provider
Elderly take their meals home
Catering delivers meals for elderly into
coolbox picks up shopping
Local market prepares shopping packs
Catering prepares menus for SMEs and elderly
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Rubi social service
Eurest cook
Delivery van driver
Marketstall
Smart system operator
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3. to connect the creative communities
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forms of governance
creative communities
enabling platform
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ENABLING PLATFORMS.
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enabling platform guidelines
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enabling.
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people as part of the solution, and not only of
the problem.
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bottom-up.
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local-global partnerships, with the leadership at
the local.
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peer-to-peer.
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( poor-to-poor )
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enhance horizontal flows of information and
experiences.
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open.
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share the goal, share the work and share the
results.
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visible.
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make the invisible visible, to enhance the social
conversation.
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VISION.
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a multi-local world
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a model of society and economy. And an idea of
reality
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a cosmopolitan localism . information flows are
mainly horizontal . a new sense of place and new
forms of communities appear . living traditions
and creativity are considered as resources .
tolerance and democracy are the needed background
. ecology of economies . distributed economy .
power, knowledge and value stay where they are
produced . access and knowledge are fairly
distributed .
(in progress)
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the newest (and strongest) driver
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small is not small !
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today the small is (or might be) a local knot
of a global net.
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THANKS!( see you all in 10 years)