Program Overview

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Program Overview
We help companies grow their customer bases by
generating high quality leads

• Our process creates a profitable, sustainable,
  scalable acquisition channel for
• Direct Sales
• Information requests
• Memberships
• Trial offers
• Newsletter/magazine subscriptions
• And more
• You gain key marketing understanding as to
  creative, offer and customer profiles
• Together we understand lead generation costs,
  sources, behaviors and conversion rates

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Targeted Promotions Attract Customers Based on
Affinity
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Our Syndication Network
Our proprietary syndication network represents
over 500 partners and is capable of generating
over 1,000,000 targeted leads per month for your
company

• Benefits
• High quality
• Data hygiene
• Top-tier distribution partnerships
• Consistent lead flow
• Controlled scalability
• understanding ROI and quality by source

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How Our Lead Generation Process Works
Customers register for a site or to participate
in an opinion survey.
Your customized question is presented based on
your targeting criteria. Customers who respond to
your question are asked to complete your form.
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Our Data Collection Process
Customers register to participate in an opinion
survey
Traffic is driven through premium targeted
advertisements on popular websites. Users are
asked to complete a personal information
questionnaire through our standard registration
process.
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Opt-In Offer Presentation
Your customized question is presented based on
your targeting criteria. Interested customers
may then opt in to receive additional information
Perfect for building opt in lists and providing
telemarketing centers with hot leads. For added
communication value a series of auto responders
may be delivered on your behalf.
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Custom Question Presentation
Your custom question is presented to customers
based on your targeting criteria. Interested
customers who respond to your question are asked
to complete the additional information you require
Custom questions allow for additional brand
interaction and a more robust customer profile.
You specify the lead-in custom question and
creative.
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Show Me Lead Generation
Your custom question is presented based on your
targeting criteria. Interested customers who
respond to your question may complete additional
information directly on your website through a
spawned browser window
Show Me offers allow for completion of
additional information directly on your site from
a spawned browser window. Excellent for secure
(https enabled) real time data capture, email
delivery or telemarketing center feed.
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Customer Acquisition Offer Presentation
Your e-commerce offer is presented on our gift
qualifying page. Customers are taken to your
transactional site from a spawned browser window.
Customers complete your offer directly on your
website. A wonderful opportunity for direct
customer acquisition which requires a credit card
transaction.
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Custom Question Lead Generation

• Customers register for a site or to participate
  in an opinion survey.
• A customized question is presented based on
  targeting criteria.
• Customers who respond to your question are
  presented with enrollment opportunity via your
  website or a hosted form
• For those respondents who enroll via a hosted
  form, a thank you email is sent.
• All data is scrubbed for accuracy against a
  master USPS data base
• Participation data is delivered securely based on
  your file transfer criteria
• If desired, a series of follow up emails are
  delivered based on your business rules
• All actions are tracked via our proprietary
  tracking system

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Typical User Flow Custom Question Lead Generation
External Site Registration
Custom Question Form Presentation
Data Delivery / Tracking module
Thank you email
Note Our Data Processing Module Automatically
filters bad data and removes all duplications,
while providing performance intelligence on a per
placement basis
Optional delivery of additional CRM emails
Secure data transfers of participants
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Our Technology

• All leads aggregated into a secure centralized
  platform
• All leads scrubbed against USPS database to
  ensure validity of data
• Customizable to your specifications
• Scheduled delivery upload
• Scheduled inbound quality feedback
• Data acceptance criteria
• Individual partner insight gained
• Offer acceptance
• Number of leads delivered
• Number of leads accepted
• Number of customers generated
• Profit per partner / offer / creative
• Acceptable cost per acquisition per partner /
  offer / creative
• CRM delivery for corresponding messages

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Available Data Fields

• Standard Profile Data
• First Name
• Last Name
• Email Address
• Full Postal Address
• Primary Phone Number
• Age / Date of Birth
• Gender

• Custom Profile Data
• Customer Opinion
• Number of Pets Owned
• Health Profile
• Eating Habits
• Purchasing Habits
• Brand Opinion
• SSN
• Drivers License
• Your Custom Questions

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Available Presentation Targeting
Our proprietary targeting system allows you to
specify presentation based on

• Gender
• Age
• Zip Code / DMA
• Income
• Marital Status
• Affinity Group / Web Property
• Custom Question

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Program Highlights

• High quality customer data based on premium
  targeted traffic to our proprietary network
• Lower customer acquisition costs
• Pay only for qualified actions
• Offer targeting based on your criteria
• Receive exceptional data quality that is both
  timely and accurately delivered
• Extend brand dialogue through communication
  program

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Follow Up Programs

• The perfect complement to your lead generation
  program.
• Customers who respond to your offer are presented
  with a follow up email message
• For increased value a series of additional
  messages may be delivered
• You have full creative control and receive
  enhanced performance reports based on response.

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Some of Our Clients
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Custom Question Lead Generation Case Study

• Goals
• Generate applications based on premium auto
  warranty offer associated with select monthly
  service plans
• Tactics
• Targeted Custom Question Exposure
• Utilize follow up curriculum to increase
  activation
• Results
• Over 100,000 applications generated per month at
  below target cost
• Increase in activation rate from .5 to over 10
  based on follow up curriculum

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Consumer Marketing on the Internet

• Provide Large Scale Customer Acquisition Campaign
• Develop Offer
• Design Creative and Landing Pages
• Manage Media Vendors
• Affiliate Program Creation, Development and
  Management
• Media Buying Email, Banner, Search
• Create Interest, Sales, and Subscribers for ANY
  TARGET MARKET
• ALL FOR A FIXED COST PER SALE!!!

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Clients Partners
 
 
 
 
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Contact Us
If you have any questions about any of our
services, offers, dont hesitate and contact us
Ron Pearl
Adam Silva
ron_at_inafn.com
adam_at_inafn.com
Contact Address
Phone Number
PARS Media Group 11555 Heron Bay BlvdSuite
200Coral Springs, Florida, 33076
954-603-0596