Trends & influences of the Indian Pet Market – by Rakesh Shukla, VOSD™ Corporation

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Trends in?uences of the Indian Pet Market by
Rakesh Shukla, VOSD Corporation Trends
in?uences of the Indian Pet Market by Rakesh
Shukla, VOSD Corporation

• Overview
• The Indian pet market has experienced signi?cant
  growth over the past ?ve years, driven by
  increasing pet ownership, urbanization, rising
  disposable incomes, and changing social
  attitudes towards pets. This report provides a
  comprehensive analysis of the companion animal
  market in India, with particular focus on dogs,
  detailing the primary segments, market size,
  trends, key drivers, and in?uencing phenomena.
• Market Segments
• The Indian pet market can be divided into several
  primary segments
• Pet Food
• Veterinary Care
• Grooming and Accessories
• Pet Pharmaceuticals
• Pet Services
• Pet Food
• The pet food segment is the largest in the Indian
  pet market. According to the Euromonitor
  International Report, the pet food market in
  India was valued at
• approximately INR 2,500 crore in 2020, with an
  annual growth rate of around 13. The segment
  includes dry food, wet food, and treats, with
  premium and specialized diets becoming
  increasingly popular.

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• Grooming and Accessories
• This segment covers grooming products, toys,
  clothing, and accessories. It was valued at INR
  800 crore in 2021, growing at an 11 annual rate
  according to the TechSci
• Research Report. Increased humanization of pets
  has driven demand for premium grooming products
  and accessories.
• Pet Pharmaceuticals
• Pet pharmaceuticals include medicines,
  supplements, and vaccines. The Mordor
• Intelligence Report indicates this market
  segment was valued at INR 700 crore in 2020 and
  is growing at a rate of 9 annually. Increasing
  awareness about pet health and wellness has
  spurred growth in this segment.
• Pet Services
• This segment includes boarding, training, pet
  sitting, and pet transportation. According to
  Research and Markets, the pet services market
  was valued at INR 500 crore in 2021, growing at
  a 12 annual rate. The increasing number of
  dual-income households has
• fueled demand for these services.
• Market Size and Trends
• The overall companion animal market in India,
  focusing on dogs, has shown robust growth. The
  total market size in 2021 was estimated to be INR
  5,500 crore, with a compound annual growth rate
  (CAGR) of around 12 over the past ?ve years.

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• 5. Humanization of Pets Pets are increasingly
  seen as family members, driving demand for
  higher quality food, better healthcare, and
  luxury accessories.
• Key Drivers
• Several key drivers have in?uenced the growth of
  the Indian pet market
• Rising Disposable Income Higher disposable
  incomes have enabled more households to afford
  pets and spend on premium products and services.
• Urbanization Urban living conditions and smaller
  family units have contributed to increased pet
  adoption.
• Awareness and Education Greater awareness about
  pet health, nutrition, and wellness has led to
  higher spending on veterinary care and
  pharmaceuticals.
• Social Media In?uence Pet owners are
  increasingly in?uenced by social media, leading
  to trends in pet fashion, grooming, and unique
  pet services.
• COVID-19 Impact The pandemic saw a rise in pet
  adoption as people sought companionship during
  lockdowns. It also accelerated the adoption of
  digital services and e-commerce for pet
  products.
• In?uencing Phenomena
• Several phenomena have in?uenced the Indian pet
  market
• Regulatory Changes Policies regarding pet
  importation, breeding standards, and veterinary
  practices have shaped the market dynamics.
• Technological Advancements Innovations in pet
  care products, telehealth, and e-commerce
  platforms have transformed how pet services are
  delivered and consumed.
• Environmental Concerns There is a growing trend
  towards sustainable and eco-friendly pet
  products as consumers become more environmentally
  conscious.

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transformation and changing consumer behavior
will further shape the future of this dynamic
market. About the Author Rakesh Shukla, a BTech
MBA, has spent 30 years creating many
multimillion-dollar world-class software products
businesses. Rakesh manages a portfolio of
successful startups in IT, PetTech, and
RetailTech including VOSD Vet Pet
Corporation, TWBcx, The Better Company
inStore Retail. VOSD Corporation includes
Vet2Trade, VOSD AI, VOSD Advance Vet Care, and
VOSD-on-Wheels which together fund VOSD
Foundation the worlds largest dog rescue.