Matcha Tea Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opportunity 2024-32

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Global Matcha Tea Market Research and Forecast
Report 2024-2032

• Format PDFEXCEL

2023 IMARC All Rights Reserved
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Report Highlight and Description

• According to the latest report by IMARC Group,
  titled "Matcha Tea Market Global Industry
  Trends, Share, Size, Growth, Opportunity and
  Forecast 2024-2032," the global matcha tea market
  size reached US 3.2 Billion in 2023.
• Factors Affecting the Growth of the Matcha Tea
  Industry
• Rising Awareness of Health Benefits
• The rising popularity of matcha tea can be
  attributed to its array of health benefits. With
  significantly higher concentrations of
  antioxidants, such as catechins, than other green
  teas, matcha is celebrated for its potential to
  combat oxidative stress and inflammation in the
  body. Its rich nutrient profile, including
  vitamins A, C, E, and trace minerals like
  potassium and magnesium, contributes to its
  reputation as a nutritional powerhouse.
• Moreover, matcha contains L-theanine, an amino
  acid known for promoting relaxation and mental
  clarity, which synergizes with its caffeine
  content to provide sustained energy without the
  jitters associated with coffee. This combination
  of health-promoting compounds has made matcha a
  favored choice among health-conscious consumers
  seeking beverages that not only taste good but
  also support their overall well-being.

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Report Highlight and Description

• Culinary Versatility
• Matchas versatility extends beyond traditional
  tea preparation, making it a beloved ingredient
  in a myriad of culinary creations. Its vibrant
  green hue and distinct earthy flavor add a unique
  touch to everything from smoothies and lattes to
  desserts, baked goods, and savory dishes.
• The finely ground powder form of matcha allows
  for easy incorporation into recipes, whether as a
  flavor enhancer, natural coloring agent, or
  primary ingredient. This culinary flexibility
  appeals to food enthusiasts and chefs alike, who
  are constantly seeking new ways to innovate and
  experiment in the kitchen. Whether used to
  elevate the flavor profile of a dish or add
  visual flair to a presentation, matchas
  adaptability ensures its enduring popularity in
  the culinary world.
• Cultural Influence and Premiumization
• Matchas deep-rooted cultural significance in
  Japan has contributed to its global allure as
  more than just a beverage but as an emblem of
  tradition, mindfulness, and hospitality.
  Centuries-old Japanese tea ceremonies, steeped in
  ritual and symbolism, have imbued matcha with a
  sense of reverence and authenticity that
  resonates with consumers seeking connection to
  ancient traditions.

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Report Highlight and Description

• Furthermore, the premiumization trend has
  elevated matcha from a commonplace commodity to a
  sought-after luxury item, with discerning
  consumers willing to pay a premium for
  high-quality, ceremonial-grade matcha sourced
  from reputable producers. This emphasis on
  authenticity, craftsmanship, and premium quality
  underscores matchas status as a symbol of
  sophistication and refinement, driving its
  continued growth in the global market.
• Request for a PDF sample of this report
  https//www.imarcgroup.com/matcha-tea-market/reque
  stsample

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Report Description

• Global Matcha Tea Market Trends
• The global matcha tea market is primarily driven
  by rising health consciousness among consumers
  seeking antioxidant-rich beverages that have
  fueled demand for matcha, renowned for its
  potential health benefits including metabolism
  boost, detoxification, and mental clarity.
• Additionally, matchas versatility in culinary
  applications, especially its powdered form, has
  expanded its consumer base beyond traditional tea
  drinkers to chefs and food enthusiasts worldwide.
  Furthermore, the cultural significance of matcha,
  particularly in Japan, coupled with the
  premiumization trend, has elevated its status
  from a niche product to a symbol of
  sophistication and refinement, thus contributing
  to market growth.
• View Report TOC, Figures and Tables
  https//www.imarcgroup.com/matcha-tea-market

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Report Segmentation

• Breakup by Product Type
• Regular
• Flavored
• Breakup by Form
• Powder
• Liquid
• Breakup by Nature
• Conventional
• Organic
• Breakup by Distribution Channel
• Supermarkets and Hypermarkets

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Report Segmentation

• Specialty Stores
• Food Service
• Online Stores
• Others
• Breakup by Region
• North America
• Asia-Pacific
• Europe
• Latin America
• Middle East and Africa

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Competitive Landscape with Key Players

• AIYA Europe GmbH
• AOI Tea Company
• Celestial Seasonings (The Hain Celestial Group
  Inc.)
• Encha
• Grace Green
• Green Foods Corporation
• Ito En Ltd.
• Marukyu Koyamaen Co Ltd.
• Midori Spring Limited
• Mizuba Tea Company
• Sasaki Green Tea Company
• Tenzo Tea
• Unilever plc.

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Key Questions Answered in the Report
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Key Questions Answered in the Report
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Table of Contents

• 1    Preface2    Scope and Methodology    2.1  
   Objectives of the Study    2.2  
   Stakeholders    2.3    Data Sources       
  2.3.1    Primary Sources        2.3.2  
   Secondary Sources    2.4    Market Estimation 
        2.4.1    Bottom-Up Approach        2.4.2  
   Top-Down Approach    2.5    Forecasting
  Methodology3    Executive Summary4  
   Introduction    4.1    Overview    4.2    Key
  Industry Trends5    Global Matcha Tea Market   
  5.1    Market Overview    5.2    Market
  Performance    5.3    Impact of COVID-19  5.4
     Market Forecast
• 6     Market Breakup by Product Type
• 6.1 Regular
• 6.1.1 Market Trends
• 6.1.2 Market Forecast
• 6.2 Flavored
• 6.2.1 Market Trends
• 6.2.2 Market Forecast
• 7 Market Breakup by Form
• 7.1 Powder
• 7.1.1 Market Trends
• 7.1.2 Market Forecast       

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Table of Contents

• 7.2 Liquid
• 7.2.1 Market Trends
• 7.2.2 Market Forecast
• 8 Market Breakup by Nature
• 8.1 Conventional
• 8.1.1 Market Trends
• 8.1.2 Market Forecast
• 8.2 Organic
• 8.2.1 Market Trends
• 8.2.2 Market Forecast
• 9 Market Breakup by Distribution Channel
• 9.1 Supermarkets and Hypermarkets
• 9.1.1 Market Trends
• 9.1.2 Market Forecast
• 9.2 Specialty Stores
• 9.2.1 Market Trends
• 9.2.2 Market Forecast
• 9.3 Food Service
• 9.3.1 Market Trends

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