Matcha Market: Global Industry Analysis and Opportunity Assessment 2018-2024 GMI Estimate - PowerPoint PPT Presentation

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Matcha Market: Global Industry Analysis and Opportunity Assessment 2018-2024 GMI Estimate


Matcha Market Size By Production Technology, By Grade, By Application Industry Analysis Report, Regional Outlook, Application Potential, Price Trends, Competitive Market Share & Forecast, 2018 – 2024 – PowerPoint PPT presentation

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Title: Matcha Market: Global Industry Analysis and Opportunity Assessment 2018-2024 GMI Estimate

Global Matcha Market size worth over USD 4 bn by
Key Insights from Matcha Market
  • Growing health awareness and consumer inclination
    towards organic products would drive global
    matcha market. For producing matcha, tea leaves
    are shade grown unfermented in order increase
    chlorophyll content, amino acids to cure high
    blood pressure, and obesity. It is incorporated
    in food and beverages to increase their
    nutritional content as well as to innovate new
  • Product demand from food application would
    surpass over USD 480 million by 2024. It is
    widely used in bakery and confectionery products
    including cookies, cakes, chocolates, ice-creams,
    and dietary supplements owing to its unique taste
    flavor. Presence of epigallocatechin gallate in
    the product helps to boost metabolism, detoxifies
    body, elevates consciousness by calming the
    entire body system and provides essential
    vitamins minerals hence, propelling market
  • Organic matcha green tea powder is stone ground
    and undergoes an extensive preparation process.
    It involves harvesting while the leaves are still
    young, then drying through either pan-fried
    Chinese method or steaming using Japanese
    technique. Tea leaves are then grounded consuming
    the entire leaf thus providing a stimulating
    effect. It can be mixed with lattes and smoothies
    thus boosting product growth..

  • Camellia sinensis is an essential raw material
    for manufacturing matcha powder. Production is
    labor-intensive and extensive procurement process
    and is mainly concentrated in China and Japan.
    High transportation cost from these regions adds
    up to final product price and making it it a
    premium product. China matcha market will witness
    gains at over 8.5 during projected time which
    can be attributed to rise in cultivation of tea
  • Matcha market from personal care cosmetic
    application should witness significant gains at
    over 3.5 in the projected time-frame. It is used
    to make face packs, toners, moisturizers, and
    face serums. Presence of high antioxidants help
    skin to combat the negative effect of radiations.
    The chlorophyll detoxifies skin and protects it
    against impurities. Rising demand for organic
    personal care cosmetic products would increase
    product demand.
  • Matcha market from classic grade is anticipated
    to witness gains at over 7 by 2024 owing to its
    utilization in beverages like regular tea,
    juices, smoothies and lattes. The smooth texture
    and aroma would fuel product demand in beverage

Germany Matcha Market Size, By Application, 2017
2024, (Kilo Tons)


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