Matcha Market: Global Industry Analysis and Opportunity Assessment 2018-2024 GMI Estimate

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Global Matcha Market size worth over USD 4 bn by
2024
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Key Insights from Matcha Market

• Growing health awareness and consumer inclination
  towards organic products would drive global
  matcha market. For producing matcha, tea leaves
  are shade grown unfermented in order increase
  chlorophyll content, amino acids to cure high
  blood pressure, and obesity. It is incorporated
  in food and beverages to increase their
  nutritional content as well as to innovate new
  products.
• Product demand from food application would
  surpass over USD 480 million by 2024. It is
  widely used in bakery and confectionery products
  including cookies, cakes, chocolates, ice-creams,
  and dietary supplements owing to its unique taste
  flavor. Presence of epigallocatechin gallate in
  the product helps to boost metabolism, detoxifies
  body, elevates consciousness by calming the
  entire body system and provides essential
  vitamins minerals hence, propelling market
  demand.
• Organic matcha green tea powder is stone ground
  and undergoes an extensive preparation process.
  It involves harvesting while the leaves are still
  young, then drying through either pan-fried
  Chinese method or steaming using Japanese
  technique. Tea leaves are then grounded consuming
  the entire leaf thus providing a stimulating
  effect. It can be mixed with lattes and smoothies
  thus boosting product growth..

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Continued...

• Camellia sinensis is an essential raw material
  for manufacturing matcha powder. Production is
  labor-intensive and extensive procurement process
  and is mainly concentrated in China and Japan.
  High transportation cost from these regions adds
  up to final product price and making it it a
  premium product. China matcha market will witness
  gains at over 8.5 during projected time which
  can be attributed to rise in cultivation of tea
  plantations.
• Matcha market from personal care cosmetic
  application should witness significant gains at
  over 3.5 in the projected time-frame. It is used
  to make face packs, toners, moisturizers, and
  face serums. Presence of high antioxidants help
  skin to combat the negative effect of radiations.
  The chlorophyll detoxifies skin and protects it
  against impurities. Rising demand for organic
  personal care cosmetic products would increase
  product demand.
• Matcha market from classic grade is anticipated
  to witness gains at over 7 by 2024 owing to its
  utilization in beverages like regular tea,
  juices, smoothies and lattes. The smooth texture
  and aroma would fuel product demand in beverage
  application.

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Germany Matcha Market Size, By Application, 2017
2024, (Kilo Tons)

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