food research and development | food product development ideas

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THE UK MARKET RETAIL STORE VISIT BY THE FOOD
RESEARCH LAB Asda, Milton Keynes, UK.
4TH OCTOBER 2022
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AGENDA
To understand the product availability in the UK
Supermarkets, especially at Asdas.
BACKGROUND
Asda is one of the largest UK groceries by market
share, with 14.7 in the supermarket sector after
Tesco Sainsbury's. Asda is seeking to overtake
Sainsbury as the UK's second-largest grocery
supermarket.
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SUPERMARKET SWEEP
MARKET SHARE, MAY 2022
SOURCE KANTAR, 2022
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GREAT BRITAIN
GROCERY MARKET SHARE (12 WEEKS ENDING)
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Brand Observed
Company overview
Rowntrees is among the most favoutite products
of the nation, of which Fruit Pastilles are sold
more than other fruit-based confectioneries on
the UK. Our products are relished by more than 15
million people every year. Out Fruit gums recipe
has been modified for vegans for a greater
inclusivity.
Target Product Category Gummies
Name of the Product Rowntree's
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NUMBER OF PRODUCTS 2

• Rowntree's Fruit Gums
• Rowntree's Fruit Gums Vegan Friendly Sweets Tube

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Nutritional Information Per 100g Energy
332kcal Fat 0.1g Carbohydrates 81.7g Sugars
46.0g Protein 0.1g Salt 0.53g
Fruit and plant concentrate Apple, Blackcurrant,
Orange, Lime, Strawberry, Lemon
Serving size 150g
Servings per pack 8
Gelling agent Gum Arabic
Sweetener Glucose Syrup, Sugar
Primary Ingredient Glucose Syrup, Sugar,
Starch, Gum Arabic, Acids (Malic Acid, Citric
Acid, Lactic Acid, Acetic Acid), Concentrated
Fruit Juice (1) (Apple, Blackcurrant, Orange,
Lime, Strawberry, Lemon), Acidity Regulator
(Trisodium Citrate), Flavourings, Colours
(Anthocyanins, Copper Complexes of
Chlorophyllins, Beta-Carotene, Curcumin), Glazing
Agent (Carnauba Wax)
Coating agent Carnauba wax
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Nutritional Information Per 100g Energy
331kcal Fat 0.1g Carbohydrates 81.6g Sugars
46.5g Protein 0.1g Salt 0.28g
Fruit and plant concentrate Apple, Blackcurrant,
Orange, Lime, Strawberry, Lemon
Serving size 43.5
Servings per pack 2
Gelling agent Gum Arabic
Sweetener Glucose Syrup, Sugar
Primary Ingredient Glucose Syrup, Sugar,
Starch, Acids (Malic Acid, Citric Acid, Lactic
Acid, Acetic Acid), Gum Arabic, Concentrated
Fruit Juice (1) (Apple, Blackcurrant, Orange,
Lime, Strawberry, Lemon), Acidity Regulator
(Trisodium Citrate), Flavourings, Colours
(Anthocyanins, Copper Complexes of
Chlorophyllins, Beta-Carotene, Curcumin), Glazing
Agent (Carnauba Wax)
Coating agent Carnauba wax
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Food Research Lab, a constituent unit og Guires,
assists food manufacturers with food product
development. We have a team of food scientists
and technologists who analyze market trends and
gain consumer insights from consumer market
research, which help food businesses make
informed decisions and develop exciting food
products. Moreover, the products are thoroughly
tested for sensory profile, shelf life and are
evaluated for whether the products comply with
the regulations. This step-by-step approach
ensures the products are highly successful in
todays highly competitive market.
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Contact Us
UNITED KINGDOM
44- 161 818 4656
INDIA
91 9566299022
EMAIL
info_at_foodresearchlab.com
WEBSITE
www.foodresearchlab.com
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