Stay in Touch with Your Patient Base Using Newsletters (and eNewsletters)

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Stay in Touch with Your Patient Base Using
Newsletters (and eNewsletters)
One of the best ways to stay in touch with your
patient base is the newsletter. But not one of
those canned off the shelf medical, dental or
physical therapy newsletters you simply just
place your logo on. Were talking about a real
custom newsletter freshly written from the
patients point of view 4-6 times each year.
Were talking about real news, too. And articles
that are more about your patients than about your
specialty. The kind of newsletter were talking
about is experiencing a resurgence of popularity
in some markets. Smart medical, dental
practitioners and other healthcare practitioners
have learned to speak the language of their most
influential patients women, wives and
mothers. Women are generally the healthcare
decision-makers and drivers in their households.
Women are the ones who make sure their loved ones
get the care they need. And women are the ones
who are more likely to read articles about the
social aspects of your practice than the clinical
aspects (too bad most canned newsletters focus
mainly on the clinical). Has someone on your
staff won an award, gotten married or given
birth? Has one of your patients done something
outstanding for the community or graduated from
college or earned a big promotion at work? Is one
of your patients famous? Do you know what your
patients like to do in their spare time? Or what
their hobbies and interests are? Those are the
things your newsletter should be about. Of
course, every issue should have one article with
something interesting about your specialty. But
the rest lighten up and have some fun with
it! Newsletters that are emailed to your patient
base (or eNewsletters) are a very cost-effective
way to stay in touch with your patient base and do
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internal marketing for your practice. You can
also send the newsletter to other prospect
patients in the community to engage them and
build awareness toward your practice.