Vitamin D Market: Health Awareness Boosts D2 & D3 Usage

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Vitamin D Market Health Awareness Boosts D2 D3
Usage Over 1 billion people globally are
diagnosed with vitamin D (VD) deficiency, as per
the National Institutes of Health. In acute
cases, VD insufficiency even surges the risk of
osteoporosis, fractures, obesity, and other
chronic conditions. As per our estimates, the
global vitamin D market is set to garner
incremental revenue worth 2789.04 million by
2030, rising at a CAGR of 7.51 during the
2023-2030 forecast period. Popularly known as the
sunshine vitamin, VD plays a pivotal role in
strengthening bone health among people,
especially the geriatric population. However,
around 30-50 of people are vitamin D deficient
in the US and Canada due to lack of sunlight
exposure, specifically during winters. These
factors have thus accelerated the demand for
vitamin D2 and D3 supplements, supporting the
projected fast growth of the North America
vitamin D market. Broadening Vitamin D
Applications A Deficiency Resolution With the
rising awareness about the health benefits of
vitamin-rich consumables, the inclusion of
vitamin D has increased significantly across
multiple industries, including pharmaceutical,
food and beverage (FB), and animal feed. The
application has widened immensely over the past
few years, from fortified foods to tablets.

• Lets take a deeper look into the key application
  areas of vitamin D
• Immunity Booster in the Pharmaceutical Industry
• Vitamin D finds application in vitamin therapy,
  IVs, and laboratories to promote calcium
  absorption

in the body. In recent years, the rise in
deficiencies and medical complications has
accelerated the
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• vitamins inclusion in various medications for
  promoting bone and immunity growth. Hence, the
  pharmaceutical category dominated in terms of
  usage, with revenue worth 752.43 million in
  2022.
• The production of vitamin D consumables in
  capsules, tablets, and powder has increased,
  given the surge in various conditions. In this
  regard, the dry form of VD captured the highest
  market share at
• 1123.73 million in 2022. The elevated demand for
  condensed forms has prompted the demand for dry
  forms of VD supplements like spray-dried powder
  and hard-shelled capsules. For instance, in
  association with Royal DSM, MD Pharmaceuticals
  developed a vitamin D capsule product containing
  ampli-D, a vitamin D3 form. One of the major
  factors that spurred the demand for this form is
  the long shelf life and convenience during
  production.
• Liquid formation of vitamin D, like soft gel
  capsules, has also gained prominence in reducing
  risks associated with digestion in the geriatric
  population. Hence, all these factors fuel the
  clinical use of vitamin D in the pharmaceutical
  sector.
• Health Trends Fuel Inclusion in Functional FB
• Growing demand for convenience foods and mounting
  health consciousness have promoted the use of
  vitamin D in functional foods and beverage
  products. Food fortification is one such concept
  that has gained momentum, essentially in vegan
  products. Plant-based meats fortified with VD
  forms are widely consumed to boost nutrient
  levels. Products like smoothies, milk, cereals,
  sports drinks, and juices are also fortified. For
  instance, in January 2023, the US FDA accepted a
  petition by Kellogg Company to fortify vitamin D
  levels in the cereal category as well as
  grain-based bars.
• Our estimates indicate that functional food and
  beverage is expected to witness the fastest
  growth in the usage segment at a CAGR of 7.91
  during the forecast period 2023-2030.
• Consumer focus on improving overall health has
  also elevated vitamin D3 and D2 in dietary
  supplements. D2 is the fastest growing category,
  anticipated to advance at 8.30 of CAGR over
  2023-2030. This development is mainly owing to
  the cheaper production process and widespread
  availability of D2. Cereals and milk are commonly
  fortified with D2 to reduce tiredness and muscle
  weakness. Hence, expanding FB industry opens
  multiple avenues for the studied market.
• Maintaining Animal Well-Being with D3 Feed
• Vitamin D3, in the form of beadlets, oil, and
  powders, has gained immense prominence in animal
  feed products. In this regard, D3 is widely
  preferred over D2 as it offers better stability
  for feeds containing minerals, efficiently
  addressing deficiencies in poultry and livestock.
  In poultry, VD is also administered via water to
  maintain adequate nutrient levels. Another factor
  supporting the segments growth is the rising
  demand for meat and animal-based products. As per
  our estimates, vitamin D2 leads the market based
  on category.
• Growth Prospective Rising Culture of
  Nutricosmetics
• Nutricosmetics include nutrient-rich dietary
  supplements to improve skin and hair conditions.
  The rise in demand for advanced beauty solutions
  has paved the way for manufacturers to develop
  novel cosmetics supplements. For instance, in
  January 2023, Neutrogena, in collaboration with
  Nourished, launched the Ageless Skinstack,
  3D-printed skin health dietary supplements
  containing a core mix of nutrients, including
  vitamin D3. Therefore, consumer inclinations
  toward nutritional supplements to promote healthy
  skin from within are expected to create lucrative
  opportunities for the vitamin D

market.
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FAQs Q1) What is the size of the global vitamin
D market? The global vitamin D market gained
1562.69 million in 2022 and is expected to reach
2789.04 million by 2030. Q2) What are the key
categories and forms of vitamin D? D2 and D3 are
key categories, whereas dry and liquid are major
forms of vitamin D.