Athleisure Trend: 5 Reasons Why It Is Here To Stay

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ATHLEISURE TREND 5 REASONS WHY IT IS HERE TO STAY
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Introduction
A multibillion-dollar market is about to heat up
even more. Athleisure is one of those markets
that has exploded into lifestyles in a short
period of time. Some believe the Athleisure for
work trend has reached a saturation point and
will begin to decline. However, we believe that
the Athleisure Trend is here to stay, and that
2018 will see another significant bull run in the
fashion and sports industries.
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What Is Athleisure?
In a nutshell, Athletic Leisure Athleisure is
defined as "casual clothing designed to be worn
both for exercising and for general use" by
Merriam-Webster. Anyone who enjoys wearing
athletic wear for casual and daily wear has
primarily embraced the trend.
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5 Reasons Why Athleisure Trend Wont Stop Trending
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Innovation
Athletic brands are constantly looking to improve
athlete performance, which forces brands to
innovate. Athletic brands place a premium on
comfort and feel. In addition to innovation,
fashion is another area where athletic brands can
benefit from being an Athleisure dress brand.
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Comfort Laidback Lifestyle
Athleisure wear, unlike athletic wear, can be
worn at any time and in any place. Athleisure
wear has attracted a wide range of people, not
just fitness enthusiasts.
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Social Media Micro Influencers
Social media is giving health and fitness
influencers a lot of attention. They can sponsor
activewear brands, and activewear brands can
reach a larger, more relevant audience.
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Growing Fitness Lifestyles
Without the growing number of fitness enthusiasts
who are inspired by celebrities, influencers, and
their social media accounts, the rise of
athleisure on social media would not be possible.
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Athleisure at Work
Would you wear athletic clothing to work? It's
not an uncommon question, as many employers are
fine with it. In today's offices, most people do
not dress formally in a suit and tie. Employers
are increasingly accepting the flashy athletic
shoe with muscle fit tee.
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