How Web Design Can Improve Your Sales

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How Web Design Can Improve Your Sales
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introduction

• From the smallest start-up to the biggest
  organizations, your online website is the soul of
  business and digital marketing is most important
  for you to boost or improve website sales and
  take the lead in the markets. Everything takes a
  revolving nature towards your website and your
  web design depends so much on what youre trying
  to find. But a question that always is whether a
  good website design helps in boosting the sales
  of your business. With a raising number of
  businesses, many people are moving online for
  their chances of improving sales and moving
  forward in the business. Nowadays online
  competition is becoming stronger than ever and is
  trying extra for designing websites for overtakes
  the competition.
• How the website looks depends on the future of
  the business too. If you want your business to be
  growing and in a successful mode, then make sure
  youre designing your website accurately and
  giving the audience what they want in return.
  This way you may be getting your sales and
  consumer will be getting client satisfaction.
• 5 ways to improve your web design to increase
  sales

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1) Integrate responsive design

• When you understand the importance of web design
  for
• sales and business, you can understand the impact
  of having
• a functional site that appeals to your client.
  The first step to
• growing sales is integrating responsive design.
  Responsive
• design ensures your site adapts to whatever
  device
• somebody uses.
• If someone accesses your website on their mobile
  device,
• responsive web design ensures that your site
  adapts to fit
• the smaller screen. The audience will have the
  same good
• experience that they would if they accessed your
  site on a
• desktop. You must integrate responsive design
  into your site
• because 37 of the consumer is more likely to buy
  from
• mobile responsive websites.
• A good website design thats responsive can help
  you
• improve sales for your business.

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2) Optimize your website load speeds

• Your e-commerce business is only as strong as
  your website. If visitors are met with unworthy
  design and painfully slow load speeds, they are
  going to leave before youve had an opportunity
  to make your pitch. According to Research from
  Stanford reveals that 75 of internet users will
  make judgments about a businesss credibility
  simply based on how its website looks. A
  Kissmetrics Infographic reveals that by the time
  your website hits 4 seconds of loading time,
  youve already lost 25 of your potential
  visitors. This can be a deadly statistic, as many
  first-time e-commerce businesses do not invest
  sufficient money and talent into their website
  development to overcome this barrier.
• If your e-commerce website hosts data-intensive
  graphics and image, it takes much longer time to
  load than a smooth, cleanly designed website with
  minimum graphics, Lundin explains. The takeaway
  here isnt that you should eliminate image and
  graphic elements from your e-commerce website
  design. The lesson is to use design elements
  smartly for maximum effect and faster load
  speeds.

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Lots of e-commerce stores are photo-heavy. Make
confirm that you minimize your image file sizes
as much as possible while still sustaining good
quality. Artful and intentional use of color,
text, and white space can go a long way. Throw in
a few minimum brand-specific graphic elements and
you can make a website that is a pleasure to
navigate, Lundin adds. Also, when working with
your website designer, make sure to communicate
that fast load speeds are a very high priority.
You can also use a free tool like Pingdom to test
your website load time for the average visitor by
location.
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3) Use high-quality visuals

• If you want to improve sales with web
  design, focus on using high-quality visuals.
  Visuals play an important role in keeping your
  visitors engaged on your page. Because you have
  blocks of text on your web page and nothing to
  break them up, you risk pushing your audience
  away from engaging with your website.
• Walls of text can feel overwhelming,
  which causes the audience to bounce from your
  website. Additionally, if your visuals, like
  product images, are not good and high quality,
  your audience wont be able to see them. It will
  also give them a negative impression of your
  website and can make users perceive your website
  as unsafe or untrustworthy.
• Good website design includes
  high-quality visuals that help increase the user
  experience. You can use videos, photos, or
  graphics to add a visual pop to your website.

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4) Simple Navigation

• Making it fast and easy for customers to find
  your products with clear and brief navigation and
  a search bar is one of the simplest techniques
  you can incorporate to boost online sales.
• The best place for this navigation is at the top
  of the page which will allow visitors to get the
  information they are searching for or be enabled
  to make a quick purchase.

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5) Use white space

• If you want to increase sales with website
  design, make sure you utilize white space. Many
  organizations make the mistake of trying to fill
  every inch of their website page with information
  or visuals. The reality, however, is that
  overloading your site can make it more
  distracting and overwhelming for your users.
• White space is fundamental to good design. It
  allows you to have a clean website and keep your
  users focused on important information. Apples
  website is a great example of utilizing white
  space to keep audience focused.

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Thanks!
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