What Is PPC Advertising and How Does It Work?

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What Is PPC Advertisingand How Does It Work
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• https//www.marketingtiki.com/

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• Do you want to learn what is PPC advertising and
  how does it work? Read on to find out everything
  about it!
• PPC advertising requires businesses to pay for
  their ads when they are clicked by an online
  user. Its a unique model of Advertising that
  allows you to expand your online presence and
  reach targeted audiences with highly relevant
  ads. Your PPC sponsored ad or post helps you
  boost your leads, conversions, and profits. The
  most popular PPC advertising programs are offered
  by Google, Facebook, and Bing.
• Heres everything you need to know about PPC
  advertising!

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What Is PPC Advertising? PPC or pay-per-click
advertising is a paid digital advertising model,
which requires advertisers to pay a fee every
time an internet user clicks on their ad.
Businesses create specific ads and then bid on
keywords or search phrases related to those ads
at an online auction. It allows them to display
their ads at a high position on search engine
result pages. Its essentially a targeted form of
buying web visits with the aim of boosting
conversions. There are various types of PPC ads,
including search ads, local ads, display ads, and
remarketing ads. These ads can show up on search
engines, web pages, social media platforms, and
mobile apps. They are designed to look similar to
the content around them. For instance, an ad on a
social media channel, such as Instagram, will
have the same format or layout as any other post,
with the exception of a sponsored or promoted
tag on it.
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How Does PPC Work? In PPC advertising, ads are
subject to an automated bidding system called Ad
Auction. Then, the foremost search engines
determine the authority and relevance of the ads
that appear on their results page. At a PPC
auction, advertisers bid on keywords that are
relevant to their business niche. These keywords
are search terms that they want to target or
display in their ads. For instance, if your
business sells photography gear such as camera
lenses, you will naturally want to bid on the
keyword, best camera lenses. You can use
keyword research tools to find relevant keywords
with appropriate volume and the average cost per
click. Once you have your keywords, you need to
create ads and set them up in the search engine
platforms with the keywords you want to trigger
them.
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Then, you need to set the bids for how high up
you want your ad to appear in the ad section of
the search results. Apart from the initial bids,
ad platforms also continue to look at factors
such as ad extensions and quality scores to
determine which ad is best suited for the highest
rank. Your ads quality score is based on its
relevance, click-through rate, and landing page
experience. When a user enters a search query,
search engines use a complex algorithm based on
the Ad Auction to display the ads relevant to the
users search query to them. These calculations
also determine the position of the ads. Now
that you have an answer to your question, what
is PPC and how does it work, lets take a look
at why you should use this marketing channel
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• Reasons to Use PPC Advertising
• Here are some compelling benefits of using
  pay-per-click advertising
• PPC is measurable, with designated KPIs that you
  can track. It will enable you to see how your
  campaigns are performing in terms of clicks,
  conversions, traffic, budgeting correlations, and
  more metrics.
• It offers revealing insights into the search
  patterns of your customers.
• PPC campaigns are quick to set up.
• You have some flexibility in terms of budget
  spending. For instance, depending on how your
  campaign is performing, you can scale up or down
  quickly.

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• It offers numerous targeting options, including
  keywords and key demographics.
• The ads can be integrated on all platforms,
  including mobile apps.
• Now that you know the basics of PPC advertising
  and why you should use it, get in touch with
  Marketing Tiki to run successful PPC campaigns
  with measurable, profitable results!

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THANK YOU
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