7 Latest Google Ads Features And How to Make it Work For You

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7 Latest Google Ads Features And How to Make it
Work For You

• Elsner Technologies Pty. Ltd

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• Google has introduced additional features and
  methods to purchase ads on its channels. PPC
  services Australia are analyzing the impact of
  such updates and how they can work for
  businesses.
• Cause you know Google will never stop releasing
  new updates and enhance the search experience.
  Google Ads offers a variety of formats to
  interact with the audience.

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What are Google Ads?

• It is an online advertising program that allows
  creating online ads. These ads help businesses to
  reach the interested audience and give them the
  best services. The best benefits of Google Ads
  are
• Massive Reach People today are searching for
  answers and solutions through the Google search
  engine. You might have heard for Google it
• Target Audience This is a powerful technique to
  gain potential users for your website.
• Campaign Control Google gives you resources and
  tools to improve your user experience and store
  performance.

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• Easy Accessibility Users can find basic
  information like impressions, clicks, traffic,
  keywords, and more.
• Faster Results Search Engine Optimization is
  still essential for your website. SEO Services
  Australia is working on website content and grow
  exponentially.
• Brand Awareness Google Ads will help in driving
  more traffic using PPC campaigns and SEO
  Services.
• Maximize ROI Website owners need to improve
  their landing page to ensure you have better
  returns.

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Let us Dive into the Massive Changes in Google
Ads
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1. The Feed Based ads will not Get more
Interactive using Discovery Ads

• The Discovery Ads will provide an open canvas for
  the advertisers to interact with the consumers
  through an image carousel. You can display them
  on Gmail promotions, Google Discover Feed, and
  YouTube home feed

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2. Creative Content Comes in the Search Network

• You know PPC Campaigns and SEO services Australia
  have been making the ads move visually creative.
  They do this by being more interactive and
  engaging through the visual advertisement
  formats. Google Ads have a carousel format that
  allows the customers to swipe through images.

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Some must-have features in the Gallery ads are
There should be 4 to 8 images in the carousel
The tagline must have 70 characters for every
image
It should have three headlines.
Gallery ads have experienced better user
interaction and responses.
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3. Smart Bidding Services

• Machine learning has been growing in digital
  marketing. It is auction-time bidding in the
  Google Ads to optimize the bids to improve
  conversions.

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Improvements that can help in bidding are

• Campaign Level If you have a PPC campaign that
  is dedicated to a single conversion goal.
• Conversion Act Planning to optimize the bids
  across several campaigns can create a set of
  conversion actions.
• Seasonality Adjustments There are seasonal sales
  or offers where you might expect conversion
  opportunities. Google Ads will help in optimizing
  the bid for a particular period.

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4. YouTube Bumper Ads

• Business owners know YouTube gives valuable
  estate to digital marketing. A series of bumper
  Ads can leave a memorable impression on the
  visitors. Many businesses do not have video
  content which can cause missing out on the
  benefits of this section. The Google bumper
  machine is a handy tool that converts any video
  into a collection of YouTube bumpers Ads.

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5. Local Campaigns

• Customers will research their mobile devices
  before visiting the store physically. This trend
  will bring an opportunity to influence the
  purchase decisions even before the customer
  enters your store. They will display this local
  campaign across search engines, maps, YouTube,
  and all other advertisers.
• You need to provide store location, ad copy,
  images, bid, and budget. Google Ads will optimize
  the ad delivery to generate maximum traffic on
  your store.

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6. Get Listed on Google Shopping for Free

• Google shopping is still a paid PPC service, but
  you can enjoy the free traffic. You need to start
  by working on the shopping Ads and focus on
  gaining more conversions. The Google Analyzer
  will help to get insights into your store. Use
  this information to work on your product and
  service pages which will increase your profit
  margins.

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7. New Customer Acquisition

• Conversion rates are reasonable but not if you do
  not gain any potential customers. It will help if
  you earn customer trust and loyalty which is the
  endgame of online business. Track your new buyers
  as
• Use various tags for new and old customers in
  your e-commerce store.
• Connect your Google Ads and Google Analytics
  accounts. The algorithm can determine the sales
  generated on the website.
• Boost your products and services that are
  performing great in the market.

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Conclusion
Google will never stop bringing new features to
the market. It depends on the PPC services
Australia for optimizing your ads based on the
search engines. Be creative with your content,
and it will hook users to your website.

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• https//www.elsner.com.au/

• sales_at_elsner.com.au

• Website URL

• Number

• Address

• Email ID

• 02 6100 4040

• Level 13/50 Carrington Street, Sydney NSW 2000