15 Striking Differences Between SEO and PPC and How They Affect Your Business?

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15 Significant Differences Between SEO vs
PPCAdvertising
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Search Engine Optimization
Pay Per Click
Search Engine Optimization is the process of
increasing your website's visibility in order for
it to rank higher and gain organic traffic from
search engines.
PPC (pay per click) is a form of search marketing
in which an advertiser is charged every time a
user clicks on an ad that is displayed above
organic search results on various search engine
result pages (SERPs).
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Search Engine Optimization
Pay Per Click
The essential goal of SEO is to increase organic
traffic.
The main objective of PPC is to increase sales
revenue of the business. PPC makes it simple to
measure return on ad spend.
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Search Engine Optimization
Pay Per Click
SEO contains various page optimization
techniques. (creation of meta title
description, content optimization, link building,
utilization of social media, and traffic
analysis)
PPC includes different ad creation promotion
techniques. (finding or updating keywords,
creation updation of ads and ad text, bid
management)
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Search Engine Optimization
Pay Per Click
Not as flexible as PPC. Here, we have to use
targeted keywords that require commitment.
More flexible than SEO. Here, we can easily
change, update, add, abandoned keywords.
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Search Engine Optimization
Pay Per Click
Here, the search engine can significantly control
SEO activities through its different algorithms
by sorting the web pages according to their
relevance.
Here, a person/persons can handle the PPC
activities. Anyone can determine the keywords,
budget, restrictions, landing pages.
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Search Engine Optimization
Pay Per Click
If you choose to manage it alone, it's almost
cost-free. However, you'll have to pay labor and
development fees if you engage SEO specialists
for the work.
It's more expensive than SEO. The reason is here,
you'll have to pay every time your ad is clicked.
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Search Engine Optimization
Pay Per Click
SEO gives a long-term return on investment with
long-lasting results.
PPC can provide a short-term return on investment
with quick results.
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Search Engine Optimization
Pay Per Click
In SEO, clicks are cost-free
In PPC, we need to pay for each every click on
our ad.
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Search Engine Optimization
Pay Per Click
It will help if you do regular website
optimization to make it rank higher on SERPs.
You do not need to work on it on regular basis.
The reason is your ad keyword keep showing till
you remain to pay for them.
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Search Engine Optimization
Pay Per Click
SEO is a long time-consuming process.
PPC is a far less time-consuming process than
SEO.
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Search Engine Optimization
Pay Per Click
SEO brings your website high traffic but a slow
conversion rate.
PPC can bring your website slow traffic but a
high conversion rate.
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Search Engine Optimization
Pay Per Click
In SEO, your website ranking is subjected to
Googles algorithm.
In PPC, your website ranking is not directly
affected by Google algorithms.
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Search Engine Optimization
Pay Per Click
SEO is a long continuous process that constant
efforts to ensure your site visitors with good
experience.
PPC doesnt require much effort. You only need to
do the initial setup, regular monitoring, a/b
testing, minor optimization.
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Search Engine Optimization
Pay Per Click
SEO requires high-quality unique content. (Ex.
product/service pages, blogs, case studies, etc.)
PPC is also depending on quality content. For it,
Google ad text Landing page text hold more
importance than high-quality content.
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Search Engine Optimization
Pay Per Click
With the help of SEO, you can target diverse
audiences.
PPC can help you reach a niche audience.
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It is often asked which SEO strategy is better
for your business growth PPC or SEO. The best
choice between SEO or PPC will depend on your
goals, growth plans, and other marketing
strategies. Paid search is the best option if
you want to get targeted traffic, clicks, and
conversions immediately. If you want to achieve a
long-term goals like brand credibility, exposure,
and scaling your business within a reasonable
budget, then organic SEO should also be on your
priority lists. Experts agree that you shouldn't
run these strategies in parallel. Instead, find a
way to combine them to benefit your company.
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The decision between SEO and PPC ultimately comes
down to your business situation. Therefore, take
your time and evaluate both SEO and PPC to
determine which one is best for you. You can also
read our blog on SEO vs PPC Advertising - Pros,
Cons, Which Strategy is Useful?. If you lack
time or resources to optimize your SEO and PPC
strategies, you can seek help from a professional
digital marketing agency. At Windzoon, we have
experienced skilled PPC and SEO experts that
can proficiently handle your company's digital
marketing activities. Besides, we also provide
SEO, SMO, PPC Marketing Services. If you want
to avail of our digital marketing services want
to know more about us, then visit windzoon.com
and get a quote.
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