5 Successful Examples of Corporate Social Responsibility (1)

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CSR TODAY
5 Successful Examples of Corporate Social
Responsibility
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CSR TODAY
A profit is only one aspect of business.
Companies are now required to be purpose- driven
and work for the greater good because of issues
like climate change, economic inequality, and
other global problems that affect communities all
over the world.
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WHAT IS
CORPORATE SOCIAL RESPONSIBILITY?
Corporate social responsibility (CSR) is a
business strategy used by for-profit
organisations to find ways to advance social and
environmental objectives while achieving core
business objectives including maximising
shareholder value and revenue growth. Nowadays,
businesses run substantial CSR projects, and many
of them dedicate entire departments and C-level
executive positions to social and environmental
initiatives. These individuals are frequently
referred to as chief sustainability officers or
chief officers of corporate social responsibility
(CSO).
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Although there are various forms of corporate
social responsibility and CSR may take different
forms for various organisations, the ultimate
objective is always the same prosper while doing
good. Corporate socially responsible businesses
strive to preserve profitability while
contributing to a greater good. Socially
responsible businesses are concerned with the
triple bottom line, which takes into account the
effects that company actions have on profit,
people, and the environment, rather than only
concentrating on making a profit, or the bottom
line.
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5 CORPORATE SOCIAL RESPONSIBILITY EXAMPLES
2. The 1-1-1 Philanthropic Model from Salesforce
3. The social mission of Ben Jerry's
1. Lego's Sustainability Commitment
4. Levi Strauss's Influence on Society
5. The Commitment of Starbucks to Ethical Sourcing
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1. LEGO'S SUSTAINABILITY COMMITMENT
As one of the most famous businesses in the
world, Lego seeks to promote not only a healthy
planet but also the development of children
through imaginative play. As a sign of its
commitment to minimising its carbon footprint,
Lego is the first and only toy brand to be named
a World Wildlife Fund Climate Savers Partner.
Beyond its partnerships, it is dedicated to
sustainability. The toy manufacturer has already
taken significant strides toward achieving its
aim of using environmentally friendly materials
to produce all of its core products and packaging
by the year 2030. In addition to these
adjustments, the toymaker has made a 164 million
investment into its Sustainable Materials
Center, where researchers are testing
bio-based materials that might be used in the
manufacturing process.
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2. THE 1-1-1 PHILANTHROPIC MODEL FROM SALESFORCE

• Salesforce, a leading provider of cloud-based
  software, is a pioneer in the field of corporate
  philanthropy in addition to being a leader in the
  technology sector.
• Since its inception, the business has promoted
  its 1-1-1 philanthropy strategy, which entails
  donating 1 of product, 1 of stock, and 1 of
  staff time to nonprofits and local communities.
• Over 5 million volunteer hours have been logged
  by Salesforce staff members so far. In addition,
  the business has donated to more than 40,000
  nonprofits and educational institutions and given
  upwards of 406 million in grants.

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3. THE SOCIAL MISSION OF BEN JERRY'S
For Ben Jerry's, making a difference in society
is just as important as making high-quality ice
cream. The business achieved certification as a B
Corporation in 2012, which is a corporation that
balances profit and purpose by upholding
the highest standards of social and
environmental performance, openness to the
public, and legal accountability. The ice cream
manufacturer founded the Ben Jerry's Foundation
in 1985 as part of its overarching commitment to
leading with progressive values. The foundation
is devoted to assisting grassroots movements that
promote social change.
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4. LEVI STRAUSS'S INFLUENCE ON SOCIETY
In addition to being one of the most prosperous
fashion companies ever, Levi's was also among the
first to advocate for a more moral and
environmentally friendly supply chain. The
company established its Terms of Engagement (pdf)
in 1991, outlining standards for worker rights,
a safe work environment, and an
environmentally friendly production process.
This document also established the company's
global code of conduct for its supply
chain. Levi's modifies their Terms of Engagement
on a regular basis to retain its commitment in a
dynamic environment. Levi's introduced its Worker
Well-being project in 2011 to put additional
programmes focused on the health and well-being
of supply chain workers into place for the 20th
anniversary of the code of conduct.
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5. THE COMMITMENT OF STARBUCKS TO ETHICAL SOURCING
Starbucks released its first CSR report in 2002
with the intention of becoming as well- known for
its CSR efforts as it is for its goods. Ethical
sourcing is one method the company has achieved
this goal. Starbucks confirmed in 2015 that 99
percent of its coffee supply chain was sourced
ethically. Through ongoing efforts and
partnerships with local coffee farmers and
organisations, Starbucks hopes to increase that
number to 100 percent. The company's strategy is
based on Coffee and Farmer Equity (CAFE)
Practices, one of the first sets of ethical
sourcing guidelines produce d by the coffee
industry together with Conservation
International. Starbucks may source coffee from
farms that meet certain economic, social, and
environmental requirements thanks to CAFE.
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