E-Mail Marketing

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E-Mail Marketing

• DATE 29/06/2022

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What is E-mail Marketing?

• Email marketing is a direct marketing channel
  that lets businesses share new products, sales,
  and updates with customers on their contact list.
  Its high ROI makes it crucial to most businesses
  overall inbound strategy.
• Modern email marketing has moved away from
  one-size-fits-all mass mailings and instead
  focuses on consent, segmentation, and
  personalization.  This may sound time-consuming,
  but marketing automation handles most of the
  heavy lifting for you. In the long run, a
  well-designed email marketing strategy not only
  drives sales, but helps build a community around
  your brand.

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Types Of E-mail Marketing?

• Marketing emails can be promotional,
  informational, or serve a specific purpose in the
  buyer journey.
• Promotional emails
• Email marketing campaigns are used to promote
  special offers, new product releases, gated
  content like ebooks and webinars, and your brand
  at large. A campaign could consist of 3-10 emails
  sent over several days or weeks. 
• Promotional emails have a clear
  call-to-action CTA, for short. The CTA
  represents the specific action you want the
  reader to take, whether its visiting a page on
  your website or using a coupon to make a
  purchase. 
• Your businesss sales and marketing rhythm
  typically determines how often you send this type
  of marketing email.

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• Informational emails
• Newsletters A newsletter, as the name suggests,
  shares news related to your business.  Think new
  milestones reached, new product capabilities, or
  featuring valuable content like case studies.
  Sent at regular intervals weekly, bi-weekly,
  monthly newsletters help maintain consistent
  touch points with your email subscribers.
• Announcements Email is the perfect way to inform
  customers of company announcements, new product
  releases, changes to the service, etc. 
• More often than not, email is the go-to
  channel for important messages. If theres a
  glitch on your website, shipping delays, or an
  outage in your system/software, updating your
  contacts via email is the best way to maintain
  communication.

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• Re-engagement emails
• A re-engagement email is pretty much
  exactly what it sounds like. Its an email
  (or often a sequence of emails) thats designed
  to re engage subscribers who have stopped
  engaging with your regular emails, as measured by
  engagement metrics such as click rate, open rate
  (if available), and so on.
• In a perfect world, every single subscriber
  would open every single email and click on every
  single call to action.But in the real world, its
  easy for subscribers to start tuning you out.

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Why It Is Important?

• Email isnt a new technology. In fact, it was one
  of the very first means of digital communication
  to arrive back in 1971. But at 50 years old,
  email marketing is used today more than ever
  before. 
• You may be thinking, Do people really
  still use email? Isnt social media where its at
  for marketing today? While its true that social
  media is an important channel for any digital
  marketing strategy, email has several advantages.
• First, email marketing campaigns can be
  personalized to a greater extent than those on
  social media. Next, costs are considerably
  lower than for other channels, especially
  considering the reach and conversion rate
  associated with email marketing. This is part of
  what makes email marketing so ideal for small
  businesses.

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• Still dont believe us? Lets take a look at
  the numbers
• In 2020, there were over 4 billion
  global email users. 
• 80 of Americans check their email at least
  once per day, with nearly a quarter of them
  checking their personal email several times a
  day.
• 62 of consumers ranked email in their top
  preferred communication channels with small
  businesses. 
• Given the figures, not having an email
  marketing strategy means missing out on sales
  opportunities and the chance to build lasting
  customer relationships