Mailfunnels - Is Direct Mail Marketing Good For Small Businesses?

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Mailfunnels - Is Direct Mail Marketing Good For
Small Businesses?
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• In spite of the fact that you may think that all
  marketing is moving digital, directmail is still
  performing quite well, say the experts at
  Mailfunnels. A 2017 survey showed that direct
  mail marketing had a higher return on investment
  (ROI) than paid search and online display ads.
  Direct mail marketing ROI ranked only one point
  behind social media marketing, the medium with
  the second-highest ROI.

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• Its Interactive
• In addition to being interactive, direct mail is
  still popular and successful because customers
  receive a physical item in the mail. Customers
  who receive promotional letters and are required
  to take action on them, such as returning the
  postal mail, are more likely to keep the letter
  and read it.

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• Its Unforgettable
• Getting something in the mail can bring back
  nostalgia for when physical mail was the norm,
  which can lead to an emotional response to your
  mailer. Add a personal touch to your marketing
  materials, such as adding a handwritten
  signature, to further enhance this connective
  feeling.
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• It Has A Broad Demographic
• It is possible to reach more customers through
  direct mail than through electronic marketing,
  depending on your target audience. If your target
  audience isn't using social media or email,
  direct mail can reach many more people than
  electronic marketing.
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• Its Innovative
• It's not necessary to limit your marketing to
  analog advertising - you can combine direct mail
  with digital marketing to expand your target
  audience and acquire new customers. The physical
  nature of directmail makes it easier to engage
  with customers than with purely digital
  marketing, says the experts at Mailfunnels.

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Direct mail marketing is still a highly effective
marketing tool because it is unique, memorable,
and incredibly customizable. We hope this piece
of information may provide you with better
assistance in your future endeavors.
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Thanks!

• Any questions?
• You can find me at
• https//www.mailfunnels.io/