SEO Explained: Why Is User Experience an Important Part of SEO?

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SEO Explained Why Is User Experience an
Important Part of SEO?
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• Search engine optimization is one of the most
  important elements of building a successful
  website and marketing your brand effectively.
  Without good SEO, driving organic traffic to your
  page is very difficult, if not impossible.
  However, good SEO doesnt just mean content
  designed around the right keywords and written
  with a professional voice. The experience your
  users have on the website once they get there
  matters, too.

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• How does the user experience, or UX, impact the
  value of your search engine optimization in
  Calgary?
• Make Your Content Look Appealing to Algorithms
• Forget the users for a second what about search
  algorithms increasingly equipped with machine
  learning-powered capabilities such as natural
  language processing? Search engines continue to
  improve their ability to evaluate the quality and
  content of a web page, and their algorithms
  combine these factors with others, such as page
  load times to generate rankings. Good UX ensures
  that your pages look fabulous to users and robots
  alike.

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• Keep Users on Your Page for More Time
• High bounce rates and low amounts of time spent
  on pages mean that something isnt keeping users
  on-site, even if youre ranking organically. The
  layout may be poor, the content could be
  difficult to read, or the page might take too
  long to serve the content. Any of these factors,
  or a combination, can drive high bounce rates. A
  web design inspired by good UX principles ensures
  that you have the best possible chance of
  retaining their attention long enough for a
  positive outcome once you capture an organic hit.

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• Increase the Chance of Driving More Conversions
• When a user follows an organic search result to
  your web page, they intend to do something that
  might be to learn about a service, see more about
  a product, or even buy right away. A
  poorly-designed sales funnel can cause
  bottlenecks that restrict how easily a user can
  accomplish any of these goals. A Smart, simple
  design built around effective communication can
  positively impact your bottom line when
  well-executed.

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• Enable Users to Find More Value
• Youve got a user to visit your site now what?
  Employ design decisions that gently steer them
  towards discovering other valuable content on
  your website. Robust calls-to-action, buttons,
  links that are easy to see and click, and other
  design elements all contribute to this essential
  element of discovery. Let users feel like theyre
  learning for themselves, even if youve set up
  guardrails to help them do so.

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• Discover Strategies for Better UX and SEO
• Thanks to its big impact on the effectiveness of
  SEO, the user experience you design is just as
  critical as thoughtful keyword research and good
  writing. With Digital Lion, exploring the
  intersection between UX and SEO is easy. Through
  strategies custom-tailored to align with the
  goals of your business and its marketing
  campaigns, we can help you with rebuilding your
  pages to be as effective as possible. Explore
  more about our SEO services in Calgary today and
  start a conversation with our team to learn how
  we can help.

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• Calgary-headquartered Digital Lion, with
  secondary locations in Edmonton and Ottawa, is a
  digital marketing and design agency built with a
  purpose and passion to partner with its clients
  and provide first-class Web Development, Graphic
  Design, Logo Design and Online Marketing
  services. We work with clients across Canada, as
  well as worldwide, and are focused on being
  environmentally friendly and giving back to
  charities that we are passionate about. Our
  mission is to Design a Better World. Browse
  our website, follow our social media channels,
  and contact us anytime for more information on
  how we can customize a package that meets your
  needs and suits your style.

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• Digital Lion is a design and digital marketing
  agency built with a purpose and passion to
  partner with its clients and provide first-class
  custom website development, Graphic Design,
  Online Marketing services and logo design in
  Calgary, the location of our head office, as well
  as in Edmonton and Ottawa, our secondary
  locations. We work with clients across Canada, as
  well as worldwide, and are focused on being
  environmentally friendly and giving back to
  charities that we are passionate about. As one of
  the best branding companies in Calgary, our
  company mission is to Design a Better World.
  Browse our website, follow our social media
  channels, and contact us anytime for more
  information on how we can customize a package
  that meets your needs and suits your style.