Custom Plush Toys 101 - PowerPoint PPT Presentation

About This Presentation
Title:

Custom Plush Toys 101

Description:

The US toys & game market is a multi-billion dollar industry with various products, including board games, dolls, educational toys, and plush toys. People know plush toys with multiple names, such as stuffed toys, stuffed animals, soft toys, cuddly toys, or plushies. These toys come in many shapes and sizes, often resembling bears, elephants, or other animals. Other forms include entertainment characters, cartoon characters, mascots which are a part of the licensed merch industry. Sales of plush toys have been on the rise in the past few years, about $1.25 billion in 2020. So, this is a pretty lucrative market, and many big companies are offering a wide range of products such as plastic toys and plush toys. You will have stiff competition if you want to make some money by selling plush toys. But, there is one solution - custom plush toys; you can start small and then grow. This article will show you how to create your custom plush toy business.  – PowerPoint PPT presentation

Number of Views:9
Slides: 6
Provided by: everlighten
Category: Other

less

Transcript and Presenter's Notes

Title: Custom Plush Toys 101


1
Custom Plush Toys 101
  • The US toys game market is a multi-billion
    dollar industry with various products, including
    board games, dolls, educational toys, and plush
    toys. People know plush toys with multiple
    names, such as stuffed toys, stuffed animals,
    soft toys, cuddly toys, or plushies. These toys
    come in many shapes and sizes, often resembling
    bears, elephants, or other animals. Other forms
    include entertainment characters, cartoon
    characters, mascots which are a part of the
    licensed merch industry. Sales of plush toys
    have been on the rise in the past few years,
    about 1.25 billion in 2020. So, this is a
    pretty lucrative market, and many big companies
    are offering a wide range of products such as
    plastic toys and plush toys. You will have stiff
    competition if you want to make some money by
    selling plush toys. But, there is one solution -
    custom plush toys you can start small and then
    grow. This article will show you how to create
    your custom plush toy business.
  • Reasons to start a custom plush toy business
  • You can find plush toys in most children's
    bedrooms worldwide. There is a massive demand
    for these traditional toys even today, where
    people are leaning towards smartphones and
    iPads. The sale of plush toys was on an all-time
    high with the onset of the pandemic. There are
    several reasons to start your custom plush toys
    business
  • Universal appeal Plush toys are cute and cuddly,
    it makes us happy, and everyone loves them. They
    make a perfect gift for every occasion, whether
    it's a

2
  • birthday, Christmas, or office event. Children
    love these and take them even on vacations.
  • High retention rate People don't throw custom
    plush toys like other gifts in trash cans. They
    give it to their nieces, nephews, or
    less-privileged children when they don't want to
    keep it for themselves when someone gave them.
  • Customizable Custom plush toys give you the
    ability to customize in any shape, size, or
    color. They are ideal for organization branding
    and corporate gifting - you can draw in the form
    of their beloved character. With accessories like
    t-shirts or beanies, you can dress them up to
    make them even more appealing.
  • Mascots Most sports teams, schools,
    universities, and organizations have a mascot.
    You can create custom plushies for them.
  • Promotional products Custom plush toys are
    fantastic items for promotional purposes people
    mostly get custom logo t-shirts, hoodies, and on
    some occasions custom socks, but rarely toys.
    They are pretty helpful in grabbing people's
    attention.
  • Fundraiser items Plush toys are not only about
    fun they are also helpful in raising funds for
    critical issues. Handing out these as an
    appreciation gesture makes donors feel special.
    Selling these is another way to raise money for
    causes.
  • Now that you know the benefits of entering the
    custom toy business, you must know the complete
    process. Let us remind you, plush toy making is a
    complex process, and you would need a network of
    highly-trained professionals. You also need some
    working knowledge to get started.

Idea
Toy business is highly-competitive you need to
test your idea. In the annual New York toy fair,
over 7,000 ideas come every year. To get into the
plush toys business, you would require extensive
research to turn your idea into a successful
product. Start with conducting research both
formally and informally. You will get an idea by
reading industry trade magazines, online
journals, and news. Nobody knows the future
trends, but you can make an educated guess with
the data. Visit various stores, including local,
large chain, and online stores most new launches
occur during holidays. Take a note of packaging,
the quality, price range, and marketing
techniques.
Sellability
After developing your product idea, check its
sellability. When purchasing a toy, people look
for specific things you need to meet them to
make sales. Asking yourself these questions will
help you weigh your idea
3
  • Will children/ people enjoy the toy People buy
    products emotionally and then rationalize
    backward to justify their purchases. If the toy
    is appealing to their senses, they will buy it.
  • Value for money There is a price point after
    which any product does not provide any value to
    people's lives. It would help if you were careful
    while pricing your toys.
  • Durability Children will test the durability of
    their toys while playing if the toy tears
    easily, then no parent will repurchase your toys.
  • Growth potential One of the crucial aspects of
    any business is growth potential if your
    business model is not growth-friendly, it won't
    survive long.
  • Cost
  • To test the cost model of your plan, you would
    need a prototype. You can calculate your profit
    considering the manufacturing, shipping,
    marketing, and other charges. Your cost can't be
    huge compared to other products otherwise, few
    will buy, no matter their quality. You need to
    contact different manufacturers to know more
    about the cost. Manufacturers like EverLighten
    will provide you with every detail to sell
    custom toys at the most competitive prices for
    making sustainable profits.
  • Safety standards
  • Toys' safety standards are updated often you
    need to check with the association and local
    authorities regularly. Guidelines also vary
    according to the age group you need to follow
    every safety rule and regulation.
  • Legal protection
  • Protect your designs and ideas with patent,
    trademark, and copyright. It is a time-
    consuming process you are better off contacting
    a professional.
  • Identify your target audience
  • Be it selling custom plush toys or any other
    business, everything starts with understanding
    your target audience. Determine the age group for
    which you are going to market your toys. For
    example, if you sell superhero custom plush toys,
    your target audience will be mostly boys.
    Keeping the audience in mind will help you with
    the aesthetic of toys.
  • Design and sample
  • After determining your target market, you can
    create the design with a brainstorming session.
    It is where your creativity, research, and data
    will be helpful. Start preparing

4
  • sketches of the toy you can do it yourself or
    hire professional designers. There are several
    online websites where you can find help quickly.
    You can also crowdsource the idea or start a
    competition on social media sites, but do let the
    designers know you would be keeping the
    copyrights of the designs. Experiment with
    various colors, sizes, and other possibilities
    let your creative juices flow until you find the
    perfect sketch.
  • Find a manufacturer
  • Now, you can contact a manufacturer or create a
    3D model of toys with computer software. It will
    give you an idea of what your toy will look like
    in reality.
  • You need to find a manufacturer for producing
    your custom toy designs. With several
    manufacturers in the industry, it can be
    confusing keep these points in your mind while
    researching
  • Experience Find out how much experience they
    have in producing custom toys. It would help if
    you also considered whether they have the
    experience of creating custom toys with the same
    materials you want.
  • Delivery Ask them their delivery time some
    manufacturers take a lot of time, especially
    with rare materials and during holidays. You need
    to factor in all the possibilities and contact
    them at least two months in advance.
  • Shipping Consider the factory and the delivery
    location, custom duties, shipping costs, etc.
    Some custom plush toy manufacturers provide free
    shipping worldwide.
  • Records You want a reliable manufacturer. How
    will you find it? By looking at the testimonials
    on their website, social media sites, and, most
    importantly, third- party apps like Trustpilot.
  • Extra help Ask whether they provide some
    additional resources like help with the designs,
    order tracking tools, after-sales services,
    guidelines for marketing, etc. You want as much
    help as possible to become successful.
  • Make a physical sample
  • Sometimes what we envision might look completely
    different in real life. A physical sample will
    help determine the viability of your design and
    make changes to make it look better. It will
    also help you with appropriate fabrics and
    stuffing. Some manufacturers like EverLighten
    help you with creating free physical samples.
  • Additionally, they also provide help with designs
    with their in-house designers.
  • Custom plush toy manufacturing is both lucrative
    and daunting, but it is slightly more manageable
    with the right partner by your side. EverLighten
    has over eighteen years

5
of custom plush toys manufacturing experience and
has helped many businesses, teams, colleges,
universities, and social media influencers
manufacture plush toys. Factory pricing They
have their dedicated factory for custom plush
toys removing the middleman makes it possible
for customers to get toys at the factory
price. Fast turnaround with on-time delivery
They complete every order quickly customers
always get their delivery on time. No minimum
order limit The company accepts every order
without restrictions on the minimum order
quantity. Free design help Customers can upload
their design ideas in sketches or images
experts help finish the design for free. Quality
check The manufacturing experts check every
plushie for its quality, ensuring only the items
passing stringent quality standards reach
customers. Guaranteed money back Customers can
return the product with guaranteed money back if
they are unsatisfied with the quality. Free
shipping The company delivers to every part of
the world for free. Dedicated account manager A
dedicated account manager is provided to each
customer to help resolve queries and communicate
between different teams. Real-time supply chain
visibility Customers can track their orders in
real-time with an online order tracking tool. We
hope this blog provided you with all the
knowledge to start with your custom plush toy
business. So, if you have an idea in mind and
need guidance and help, visit EverLighten.com to
turn your vision into reality. This Blog
published first time on Everlighten
Write a Comment
User Comments (0)
About PowerShow.com