Optimise your Content for Search Intent and Get Better Rankings

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Optimise your Content for Search Intent and Get
Better Rankings
www.justwords.in
YourDigitalMarketingPartner
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Introduction

• To rank on Googles first page, you need to
  invest in a good SEO campaign.
• It will help your website/content rank for the
  relevant keywords.
• Lets understand more about intent search.

Justwords Edutorial/March2022/Optimise your
Content for Search Intent and Get Better
Rankings
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What is Search Intent?

• Search Intent comprises of two words, Search
  Intent.
• The phrase Search Intent means the Purpose of
  finding.
• It is what drives a user to type in a query on
  search engines.

Justwords Edutorial/March2022/Optimise your
Content for Search Intent and Get Better Rankings
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Why Does Search Intent Matter For SEO?

• It helps search engines understand
• What is the user thinking or looking for.
• How the results can address the pain point.

Justwords Edutorial/March2022/Optimise your
Content for Search Intent and Get Better
Rankings
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How Does SEO Help?

• The content satisfies the need of the target
  audience.
• It helps bring in relevant traffic and enables
  more sales.
• Establish brand authority.
• Increase awareness about the brand.

Justwords Edutorial/March2022/Optimise your
Content for Search Intent and Get Better
Rankings
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Types of Search Intent

• Informational Search Intent
• Navigational Search Intent
• Transactional Search Intent
• Commercial Search Intent

Justwords Edutorial/March2022/Optimise your
Content for Search Intent and Get Better
Rankings
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How to Optimise For Search Intent and Get Higher
Rankings

• Understand which stage of the buyer journey you
  are targeting.
• Try to figure out the passive queries along with
  active queries
• Think how people are searching
• Use tools to help you find better keywords
• Make sure to optimise the content

Justwords Edutorial/March2022/Optimise your
Content for Search Intent and Get Better
Rankings
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Conclusion

• At Justwords, we specialise in helping businesses
  with SEO best practices.
• Our SEO is driven by content that is crafted with
  research on user intent.

Justwords Edutorial/March2022/Optimise your
Content for Search Intent and Get Better
Rankings
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THANK YOU WE APPRECIATE YOUR TIME AND ARE GLAD WE
COULD BE OF HELP - TEAM JUSTWORDS
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