Why SEO Content Writing Companies Improve Marketing Efficacy - PowerPoint PPT Presentation

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Why SEO Content Writing Companies Improve Marketing Efficacy

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Oftentimes, business owners and decision-makers see producing content as a drain on time and resources. While the cost of posting regularly can’t be avoided, it can be offset by future increases in sales. This is just one of the reasons you should take content writing services seriously. The power of content writing to help businesses achieve their marketing goals is very real. A report by Daily Infographic finds that small businesses with blogs experience lead generation that is 126% higher than those without. Another finding is that over 50% of online shoppers read blogs. As such, underestimating what a content writing company can do for your business means you’re missing out on a broad spectrum of opportunities. – PowerPoint PPT presentation

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Title: Why SEO Content Writing Companies Improve Marketing Efficacy


1
Why SEO Content Writing Companies Improve
Marketing Efficacy
  • https//goodmanlantern.com/

2
Oftentimes, business owners and decision-makers
see producing content as a drain on time and
resources. While the cost of posting regularly
cant be avoided, it can be offset by future
increases in sales. This is just one of the
reasons you should take content writing services
seriously. The power of content writing to help
businesses achieve their marketing goals is very
real. A report by Daily Infographic finds that
small businesses with blogs experience lead
generation that is 126 higher than those
without. Another finding is that over 50 of
online shoppers read blogs. As such,
underestimating what a content writing company
can do for your business means youre missing out
on a broad spectrum of opportunities.  Read on
to find out why you should take content writing
seriously and the business benefits this can
yield.
3
What Do the Best Content Writing Services Include?
  • You might be in the dark about content writing
    services, how they work, and what they can do for
    your business. But professional content
    writers and other experts can help your business
    with almost any kind of project. 

4
  • Despite the name, the best content writing
    services provide much more than just copy. They
    also
  • Manage social media profiles
  • Expand distribution channels
  • Reevaluate and redevelop marketing strategies
  • Create video scripts
  • Conduct technical website audits
  • As a result, getting the help of a content
    writing company has the potential to affect your
    whole marketing strategy for the better. Whats
    more, these agencies are made up of a range of
    experts who have every intention of helping you
    achieve your business goals through
    thought-leading content.

5
The Power of Content Writing and SEO Content
Writing Companies
  • As weve established, content writing services
    can be used to create many types of online
    content. Looking to connect with your audience?
    No problem. Professional content writing services
    can help you achieve this while also serving
    another digital marketing role like boosting
    search engine ranking.   
  • Saving Time and Resources
  • Using SEO content writing companies is an
    investment that has a high chance of securing a
    return. Outsourcing work to a content writing
    company also frees up resources within your
    business to focus on your products and services.
    This can allow you to maintain high-quality
    customer service or launch technical developments
    like RD processes.
  • In terms of time, having a team of
    professionals saves in this area too. This is
    because content writing agencies tend to be
    familiar with producing pieces consistently.
    While your in-house team might struggle to keep
    completing their usual tasks with the additional
    demands of creation, content writing services
    make sure you share regular, high-quality pieces.

6
Search Engine Optimisation 
  • First impressions matter, but theres something
    even more important in business and thats
    making an impression first. By making yourself
    known before your competitors, youll have a
    greater number of potential customers reading
    your posts. 

7
  • When it comes to digital marketing, this means
    ranking high on search engines like Google and
    Bing. After all, its been proven that people
    just dont have the time or attention to scroll
    through pages of search results. Data from
    a Backlinko study reveals only 0.44 of people go
    to Googles second page of results when
    conducting a search.
  • A key way to get around this obstacle, which
    content writing services help with, is tailoring
    your topics to your audience. By drilling down on
    the priorities and values of your target
    audience, your topics will be more likely to
    align with their searches.
  • This increases your chances of appearing on
    that magical first results page. It also means
    the topics youre covering will be ones that your
    audience will be interested in, thus grabbing
    their attention. Along with a high SERP ranking,
    this can help you stand out from your
    competition.

8
Quality Assurance
  • Sometimes, people underestimate the importance
    of the basics like a coordinated content
    strategy or quality assurance. Without these key
    services, businesses run the risk of sharing copy
    thats riddled with grammatical errors at
    inopportune times. 
  • Quality assurance is one of the more
    underrated services offered by content writing
    companies. Quality assurance is a broad category
    and can include specific services like technical
    audits, style guides, and key performance
    indicator (KPI) analysis. As discussed above,
    these are time-consuming processes that many
    marketing teams may not have the time to
    complete. Nevertheless, quality assurance makes
    all the difference when it comes to quality.
  • Make Personal Connections 
  • Professional content writers tend to be
    experts in market research. They work alongside
    your team to uncover the issues that affect
    consumers most. Then, they will seek to weave
    practical solutions to these problems into each
    piece, contributing to audience engagement. 

9
  • When your business provides valuable
    information to people, it incentivises them to
    read more of your content. Additionally, it helps
    them view your business as being at the cutting
    edge of the industry. By writing informative and
    valuable pieces, content writing services can
    build trust within your target audience, which
    can mature into strong connections. Increased
    connections can lead to increased leads, which
    can increase conversions too.
  • What Professional SEO Content Writing
    Companies Can Do for Your Business
  • Goodman Lantern is a content writing company
    powered by seasoned professionals. The nature of
    our globalised team means we can offer you the
    full package to meet any of your content needs.
    From infographic design to technical blogs
    to social media posts, our holistic approach puts
    your customers first.
  • Let us help to dispel any reservations you
    may have about the power of words. Book a
    discovery call today.

10
THANKYOU!
  • Goodman Lantern
  • Phone
  • Email
  • Website
  • 1 9292993999
  • hello_at_goodmanlantern.com
  • https//goodmanlantern.com/
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