Fabric Softener Market Industry Trends, Segmentation, Sales Revenue by 2026 - PowerPoint PPT Presentation

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Fabric Softener Market Industry Trends, Segmentation, Sales Revenue by 2026

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In recent years, the global fabric softener market has recorded consistent growth owing to concerns over hygiene and demand for eco-friendly offerings. This growth can primarily be attributed to the laundry needs and preferences of the younger population. Today’s modern consumers seek laundry products, such as fabric softeners, with a pleasant fragrance, sustainable composition, and longer after-wash life. These demands are suitably fulfilled by the wide range of fabric softeners available in the market. – PowerPoint PPT presentation

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Title: Fabric Softener Market Industry Trends, Segmentation, Sales Revenue by 2026


1
Improved Standards of Hygiene, Better Laundry
Care, and Sustainability Underpin Growth Across
Global Fabric Softener Market In recent years,
the global fabric softener market has recorded
consistent growth owing to concerns over hygiene
and demand for eco-friendly offerings. This
growth can primarily be attributed to the
laundry needs and preferences of the younger
population. Todays modern consumers seek
laundry products, such as fabric softeners, with
a pleasant fragrance, sustainable composition,
and longer after-wash life. These demands are
suitably fulfilled by the wide range of fabric
softeners available in the market. Request a
Sample Copy of this Report _at_ https//www.fairfie
ldmarketresearch.com/report/fabric-softener-market
The multiple varieties of fabric softeners
available today are an ideal solution to make
clothes and other fabrics cleaner and more
comfortable to use. Owing to favorable benefits
such as reduced electrostatic charge in fabrics,
dust attraction, and drying time, the adoption of
fabric softeners is expected to significantly
rise over the study period. Other factors such as
higher disposable incomes, shift towards premium
laundry care, and increased penetration of
washing machines in urban households also
contribute to the expansion of the global fabric
softener market. The New Normal Calls for
Better Hygiene Standards, Creating Fresh Growth
Opportunities As the world emerges from the
COVID-19 pandemic, it continues to pay due
attention to sound hygiene practices. Exploiting
this opportunity, fabric softener manufacturers
are turning to innovation and social listening
to launch products that better cater to their
target audiences. For instance, SCHUTZEN
Chemical Group, a leading chemical manufacturer,
successfully launched a fabric softener with its
unique selling point being 99 removal of germs,
including fungus, bacteria, and virus.
Similarly, capitalizing on the lifestyle changes
brought on by the pandemic, industry leaders in
the fabric softener market are projected to
create new growth opportunities for themselves
in the near future. Attention to Laundry Care
Drives Adoption of Liquid Fabric Softener in
Households Globally, fabric softeners are
available in multiple types meant for several
end-use markets. From liquid, tablets, sheets,
to pods, diverse variants of fabric softeners can
be found in the market. However, among these,
the demand for liquid fabric softener is
relatively higher owing to its mild composition
and stain-free nature. As far as the end-use
market is concerned, the demand for fabric
softeners is expected to be more pronounced in
urban households. One of the main
2
reasons for this is higher purchasing power among
urban populations that indirectly leads to
increased penetration of washing machines in
households, which in turn prompts consumers to
buy washing machine-friendly fabric
softeners. U.S., UK, and Asia Pacific Emerge as
Foremost Contenders for Regional Dominance The
United States, followed by the United Kingdom,
are the dominant markets across the global
fabric softener market. Above average purchasing
power, multipurpose fabric softeners, and
eco-friendlier alternatives are the main growth
drivers in these markets. Further, driven by
concerns about hygiene, the Asia Pacific region
is set to open new avenues for growth over the
forecast period. Major Players in the Global
Fabric Softener Market The most prominent
players include SC Johnson Son, Inc., Procter
Gamble, The Unilever Group, Colgate-Palmolive
Company, Godrej Consumer Products Limited, Henkel
AG Co. KGaA, Amway Corporation, Church
Dwight Co., Inc, Reckitt Benckiser Group, and The
Clorox Company. Read complete report _at_
https//www.fairfieldmarketresearch.com/report/fab
ric-softener- market About Us Fairfield Market
Research is a UK-based market research provider.
Fairfield offers a wide spectrum of services,
ranging from customized reports to consulting
solutions. With a strong European footprint,
Fairfield operates globally and helps businesses
navigate through business cycles, with quick
responses and multi-pronged approaches. The
company values an eye for insightful take on
global matters, ably backed by a team of
exceptionally experienced researchers. With a
strong repository of syndicated market research
reports that are continuously published
updated to ensure the ever-changing needs of
customers are met with absolute
promptness. Contact Fairfield Market
Research London, UK UK 44 (0)20 30025888 USA
(Toll-free) 1 (844) 3829746 Web
https//www.fairfieldmarketresearch.com/ Email
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