SEO Training Institute In Delhi [Digital Marketing Profs]

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18 SEO
TRENDS THAT WILL PREVAIL IN 2022

• BY Digital Marketing Profs

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INTRODUCTION

• If you use SEO correctly, you can make it a
  powerful way to get consumers for your online
  platform. For the best SEO performance, you will
  require access to many metrics like social
  shares, backlinks, website traffic and many
  others etc. We have organised a set of trends
  that will be the most applicable for SEO's
  performance in 2022.

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1. Google's AI algorithm will impact SERP results

• Artificial intelligence has been involved in how
  we interact with online content. Google's
  algorithm Rankbrain plays an essential role
  in Google's ranking factor. This algorithm learns
  people's behavior, improving the ability to
  provide refined results.

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2. Voice search will play a larger role

• With innovative technology like Google Assistant,
  Amazon's Alexa, and Apple's Siri, voice search
  technology has received a boost in the last
  couple of years. Smart speakers have seen a boost
  in sales over the years. You need to optimize for
  voice search by considering keywords and long
  phrases.

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3. Mobile-friendliness for better search results

• With 2019's update, Google focuses heavily on
  mobile-first indexing, where search engines will
  prefer mobile-friendly websites. With the
  majority of the users accessing the internet
  through smartphones, it is now or never the need
  for a mobile-friendly website.

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4. Quality content for better ranks

• Expertise, Authoritativeness, and trustworthiness
  (EAT) Google's EAT principal will be critical
  for content for its success in ranking. The
  principle here is to offer users quality content
  rather than content that's keyword-stuffed and
  irrelevant. Therefore, high quality is the key
  here.

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5. Longer content, better rank in SERP

• The longer your content, the higher will be your
  chance to rank better, and receive more
  backlinks. You cannot compromise the content's
  quality for quantity either. The aim here is to
  provide users with shareable information that
  will keep them engaged.

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6. Featured snippets will play a prominent role

• Featured snippets are sort of shortcuts to gain
  importance on Google. These brief pieces of
  information are provided to users through
  featured snippets which are showcased above the
  SERPs. These snippets are known for stealing
  significant traffic

SEO Training In Delhi
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7. Better predictive search

• Google's AI-driven tool Discover - identifies a
  user's behavioral pattern over time and learns
  their habits. This enables Discover to identify
  content that the user will love and prefer. The
  content here is ranked based on algorithms that
  inspect the content quality and user interest.

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8. Need for video

• Your next effective SEO strategy needs to include
  video content. Video content is set to surpass
  all other forms of content in terms of
  consumption. You will need your video channels
  with proper names and keyword-rich descriptions.

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9. A lot of image optimizations

• Visual image search has evolved drastically. In
  the near future, people can make purchases, get
  information, and more just by using images.
  Google has been on the toes for proper marking
  and image optimizations, and therefore, this
  should be a part of your long-term plan.

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10. Semantically-related keywords will be
significant

• Semantic search and intent optimizations will be
  prominent in the near future. Google won't prefer
  a string of words it will be analyzing the query
  and offering results based on a user's search
  intent.

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11. Local search listings will be prominent

• Most people make use of Google to search for
  localized products and services. So, Local SEO is
  highly essential, and it's evolving. This
  evolution is in line with the rise of zero-click
  searches, which some are dubbing as the new
  normal in SEO.

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12. Priority to data and analytics

• Data science will help you understand your
  buyers, get foresight into your campaigns, and
  create highly targeted messages. Analytics will
  help you verify which URLs are being crawled,
  identify referral sources, analyze page load
  times, indexing, redirects, response errors,
  bounce rates, and more.

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13. Page speed is a direct ranking factor

• While search engine algorithms are ever-changing,
  you can bet that page speed will always be a
  factor. According to Moz, pages with shorter load
  times tend. Make sure your site loads quickly on
  all devices by using one of Googles many
  PageSpeed Insights tools.

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14. Time to focus on getting high quality
backlinks

• Quality backlinks are one of, if not THE most
  important factors when it comes to SEO. If youre
  in a competitive industry and dont have great
  links coming into your site, you simply wont
  rank well.

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15. Optimized URL Structure Is Really Important

• The search engine crawler can more easily make
  the relevant connections between different pages
  on your website. The URL is one of the most
  important parts of the page Google looks at to
  determine what a page is about.

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16. Googles Core Web Vitals UX Takes a Whole
New Meaning

• Googles Core Web Vitals focus on speed,
  responsiveness and visual stability. Optimizing
  your website for Googles core web vitals can
  help you stay ahead of the majority of your
  competitors as it is still new and a crucial SEO
  trend.

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17. SEO Influencer

• Hiring influencers is one of the easiest and most
  effective ways to make sure your content gets
  seen. Researching top bloggers can be
  time-consuming and expensive, but influencer
  marketing platforms do all that work for you.

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18. A high focus on ranking highly for amazon
searches

• Artificial intelligence has been involved in how
  we interact with online content. Google's
  algorithm Rankbrain plays an essential role
  in Google's ranking factor. This algorithm learns
  people's behavior, improving the ability to
  provide refined results.

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• Conclusion
• To stay relevant, you need to be one step ahead
  of your competition. All trends will help you
  gain the necessary traction you will need to stay
  on top of the pile and offer your users the best
  results. The trends are constantly evolving, and
  you need to be just as quick to adapt to them.
  Stay smart and choose the best digital marketing
  agency in Mumbai - Valu Hits!

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• SEO TRAINING INSTITUTE IN DELHI

BY DIGITAL MARKETING PROFS
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• Digital Marketing Profs

ADDRESS A-1/105-106 , Second Floor Sector-06,
Rohini, New Delhi-110085, India EMAIL
ID training_at_digitalmarketingprofs.in CONTACT
91-9899712150, 91-9810501504
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