What is an ESL System? (1)

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What is an Electronic Shelf Label System?

• SOLUMESL

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What is an Electronic Shelf Label System?
From a store management standpoint, ESLs also
help reduce labor and time when it comes to
workflow. Electronic shelf labels or ESLs make
retail management easier as staff can easily
change and monitor their data across different
store channels from a single place. ESLs are
essentially a digital version of a paper shelf
label. They are placed on the shelf edges in a
retail store where customers can easily access
product information by interacting with the ESL. 
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From a store management standpoint, ESLs also
help reduce labor and time when it comes to
workflow. Employees can update product
information, locate products, and do so much more
with electronic shelf labels. This is mainly
because every ESL is connected to a centralized
system that processes and stores that data it
transmits and receives.
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What is an ESL System?
Electronic shelf label systems are the
infrastructure that creates the omnichannel
synchronization network for a retailer. Most ESLs
use low-power central processing units and
wireless connections to work. The system has
three main components a label management
software, communication station, and terminal
display. ESL systems also have a database where
workers can see everything in a glance and
maintain communication between it and every
electronic shelf label. Since all the data that a
retailer has can be accessed from this place,
managing operations across different channels
becomes easier to manage. 
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By using electronic shelf labels and the software
that comes with them, retail employees are able
to manage every point of sale, even from a remote
position. As a result, less time is spent
coordinating on changing and recording
information thanks to this ESL system.
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How ESL Systems Work
Most ESL systems follow a simple process
transmit, update, and display. All product
information is processed and packed by the label
management software. Through a wireless
connection, these packets of data are then passed
through the communication system. The packets of
data are then organized by product before being
sent to the appropriate electronic shelf label.
Finally, the data reaches the ESL terminal and is
displayed on its screen.
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While long distances between the system and ESLs
may pose a challenge for retailers, they can
overcome this by ensuring a stable and reliable
connection is always present. This connection
enables the electronic shelf label to function as
both the transmitter and receiver from the
communication station of the system. It can send
data to the software and also display whatever
information has been configured from the
management software.
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Top ESL System Performance
At SOLUM, we have become known in the retail
industry for our innovative ESL products. Our
latest product generation, Newton, is by far our
most efficient thanks to being powered by the
Advanced Information Management System, or simply
Aims. We have programmed Aims to be responsive,
fast, and user-friendly to help retailers of all
sizes optimize their workflows with ESLs. 
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Aims is available in SaaS, Cloud, and Site
versions to help meet the unique needs of a
number of retailers. Implementing Aims is
relatively easy to do as well. The software works
by connecting to the retailers existing IT
infrastructure to begin the exchange of product
information. With the data gathered, Aims then
creates illustrations for the ESLs to display
before transmitting them to the gateways and to
the appropriate labels.  Optimize Workflow With
SOLUM SOLUM has a wide range of powerful ESL
products to help digitize your retail operations
and give you a competitive edge. For more
information about Aims, Newton TOUCH, and our
products, feel free to reach out to us.