Advice For Outsourcing Link Building - PowerPoint PPT Presentation

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Advice For Outsourcing Link Building

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Link building is one of the most important aspects of SEO. It is the process of creating hyperlinks from one website to another. It’s also one of the most misunderstood. Here are the tips for outsourcing link building. Also, build a digital presence safely by outsourcing link building. – PowerPoint PPT presentation

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Title: Advice For Outsourcing Link Building


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Link-building campaigns are more effective when
outsourced
  • Theres a good chance your answer to the question
    would relate to time if you were to be asked what
    your greatest marketing obstacle is.
  • You will save time and be able to implement other
    SEO strategies by delegating link-building tasks
    to other people.
  • Should you remain unconvinced, keep reading to
    discover four additional reasons you may want to
    delegate link building tasks to professionals
  • Cost savings Even though you have to pay for
    link building (typically per month) when
    outsourcing link building, the price is usually
    lower than the hourly wage you pay your staff
    plus the costs of the tools and software needed.
  • Renting expertise Unless you have extensive
    knowledge of the link-building industry, you can
    hire a professional with in-depth knowledge of
    the field. By creating links in this way, youll
    be gaining efficiency and boosting your odds of
    success.
  • Reduced stress Link-building professionals
    encounter fewer SEO issues, right? This allows
    you to relax when it comes to your SEO campaign
  • A firm view of your latest idea If you have an
    innovative idea for your business, inform your
    affiliate to save time and money.

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Here are 7 Tips for Outsourcing Link Building
  • When youve decided that an outside company is a
    good choice (after reading up on the benefits),
    the following tips will help.

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1. Find out more about it
  • A good SEO company should be able to meet your
    needs and provide you with the link analytics you
    hope to achieve. Moreover, you should feel like
    the money youre spending is worth it.
  • It is important to partner with someone familiar
    with both SEO and link building, as well as how
    the two interact with each other.
  • Whenever you hire a link building agency the
    following two goals should be taken into
    consideration
  • Allowing you to spend more time on more important
    things, by delegating tasks to someone else.
  • Bring an increase in organic traffic, backlinks,
    and rankings.
  • For your business and the results you are looking
    for, you want to choose the best option. Here are
    some things to consider
  • Data about their past clients (case studies)
    find out what past clients say about their
    services (particularly in your field).
  • Reviews and testimonials Identify past
    customers and read what they had in relation to
    the agency, both positive and negative.
  • Prices and plans look at the price and
    flexibility of their services.

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2. Work with an SEO-focused link builder
  • If you choose to hire a link builder, make sure
    that they have an understanding of SEO.
  • In other words, theyre more than a simple
    one-sided link builder.
  • All SEO elements must be understood, including
    how link building ties in with SEO.
  • The importance of link building cannot be
    overstated
  • In SEO, its a key ranking factor.
  • Therefore, an experienced link builder should be
    able to offer suggestions on how to optimize your
    website in order to ensure your link building
    efforts are successful and actually work. Find
    out what they think by asking them these
    questions
  • What is their understanding of on-page SEO?
  • What are their skills in creating good content?
  • How well do they know Googles newest changes to
    its algorithm?

6
3. Performance-based Compensation
  • In order for your website to generate more
    traffic, a pay-for-performance pricing plan is
    the best option
  • How come?
  • You only pay when you see actual results.
  • So your outsourced link builder will be motivated
    to produce quality links.
  • You will pay more for a higher-quality link.
  • Its also important to establish KPIs.
  • Do you know how to measure the quality of
    backlinks, for example?
  • You could use
  • Domain authority What is the domain authority of
    the website?
  • Traffic generated organically Are you getting
    visitors to the site?
  • Are this websites contents relevant to your
    industry/niche? Does the content make sense in
    context?

7
4. Stay away from Black Hat SEO Companies
  • An example of black hat SEO is when search
    engines reward websites for dirty tricks that
    trick them into showing up higher in search
    results. Such tricks include
  • Overuse of keywords
  • Writing guest posts from spun content
  • Fake listings in directories
  • In short, you should refrain from hiring
    link-building companies that implement these
    techniques-you risk being penalized by Google for
    doing so.
  • Googles algorithm continues to improve, making
    it harder for black hat SEO. However, all
    agencies are not alike. A few might offer black
    hat search engine optimization disguised as
    something else.
  • Before signing a contract with an agency, ask
    them about their link-building process.

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5. Focus on optimizing the rest of your website's
SEO
  • Your websites ranking depends most upon link
    building.
  • Spend time optimizing other aspects of your
    websites SEO as well if you truly want to build
    on your link-building efforts.
  • For example
  • SEO on-page optimization
  • Regularly publish content that targets low
    competitive, volume-driven keywords
  • User-friendly websites
  • Make your meta description and title perfect
  • Conversion rate optimization can improve your
    sites effectiveness

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6. Make sure both parties have clear expectations
  • Lastly, both sides will need to establish clear
    expectations. Those expectations should include
  • Outsourcing your business based on the following
    goals (or reason)
  • Communication frequency
  • Communication methods
  • KPIs (Key Performance Indicators) theyll report
    on
  • Reports you will receive and how often

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7. Don't rush the link builder
  • To conclude, make sure that you can allow the
    link builder enough time to market your website.
  • A months worth of hiring someone to do link
    building is not worth outsourcing.
  • Whats the reason?
  • Thats because you cant see results within a
    couple of weeks.
  • My clients typically see results from
    link-building three to six months after starting.
  • It takes patience to succeed in this long-term
    game, as with most SEO.
  • Wed all do it if it was easy.
  • It takes time and consistency for SEO to produce
    results.There is a chance to obtain results in
    30 days and I have had some clients achieve
    this.
  • However, it is important to keep your long-term
    goals in mind.

11
To conclude
  • In this guide, you will learn how and why you
    should consider outsourcing your link building
    projects if you are not already doing so. You can
    build your digital presence safely by outsourcing
    link building. Hiring an outside firm saves you
    both time and money, as well as the hassle of
    finding a candidate internally.
  • You can reach out to us if you need assistance
    with link building. If you have questions, well
    be glad to answer them, and well also discuss
    our outreach workflow.

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