SEO vs SEM: Which is better for your business? - PowerPoint PPT Presentation

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SEO vs SEM: Which is better for your business?


The main difference is that Search Engine Optimization (SEO) is focused on optimizing a website in order to get traffic from organic search results. On the other hand, the goal of Search Engine Marketing (SEM) is to get traffic and visibility from both organic and paid search. – PowerPoint PPT presentation

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Title: SEO vs SEM: Which is better for your business?


Which is better
for your business?
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is a marketing
tactic focused on increasing the growing
visibility of a website through organic means
(non-paid) in search engine results. It increases
the quantity and quality of traffic to your
website and improves the ranking in search
engines like Google and Bing, with no generated
payment. This usually involves enhancing content
by using popular organic keywords that are most
searched over the internet. 
What components does SEO include?
On-Page SEO Off-Page SEO
Incorporating selective keyword naturally into title tags, meta descriptions, heading tags, alt text, etc. Blog posts and page copy that is written and optimized with quality Clean and formatting page URLS Optimized page load speed Mobile Optimization Creating a high quality, natural backlink profile (a.k.a. having other high quality/authoritative sites link to your site naturally) Social media connections Social bookmarking (Stumbleupon, Reddit)
Search Engine Marketing (SEM)
  • Search Engine Marketing (SEM) is paid internet
    marketing that increases your websites
    visibility in search engine results and other web
    pages. This paid search strategy can be more
    specific when it comes to targeting customers,
    and search visibility is earned strictly
    through paid advertisements.
  • Components does SEM include
  • PPC Advertisements
  • Social Media Marketing

Difference Between SEO And SEM
SEO focuses on organic means to grow internet
visibility, while SEM is a paid search strategy
that can get you on top of search engine results
fast. SEO is free, but it takes a lot of time,
research, and knowledge on what keywords to use
and what strategy to apply for things to work,
whereas SEM will cost you money, but results are
faster, and you can specifically target what kind
of audience you want to reach.
Executing SEO can experience a measurable
increase in organic visits over an extended
period, while SEM is all about short-term gains
in traffics and click-through rates (CTR). SEO is
technically free, you need to take into
consideration that not everyone can just do their
SEO for themselves. This entails a lot of time,
knowledge, and experience for your SEO to work,
which is why companies are now hiring
professional SEO agency in Singapore to help
market their business.
Which is better SEO or SEM?
With SEO, organic results are 8.5 times more
likely to be clicked because visitors are now
seeing the difference between organic and
sponsored results, identifying organic as a more
respected source. On the other hand, SEMs paid
search results are 1.5 times more likely to
convert click-through from search engines because
the keywords and the landing page have already
been optimized by the advertiser.
Whats good about SEO is that over the time, you
are building well-optimized content that lets you
establish credibility on the internet. SEM works
fast but it may fall flat if your focus is only
on the clicks and search visibility. In the long
run, this will be costly and may only generate to
bounce rates and low conversions. In short, SEO
is a long-term marketing strategy that lets you
build organic credibility, while SEM provides
instant search results based on the advertising
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