Recruitment Strategies for 2021

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The current job market is clearly candidate
driven. That means you dont pick talent anymore.
Talent picks you. Here are some recruitment
strategies to consider in 2021.
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Recruitment marketing creates an enjoyable,
engaging experience for job seekers and future
employees by producing specific branded content
that will increase your Employer Brand perception
and improve your relationship with both active
and passive candidates. Recruitment marketing
strategy generates content that will attract and
satisfy candidates, allowing them to participate
at their own pace and readiness.
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The goal is to interact with candidates during
all phases of the recruiting process until they
decide to become one of your employees.
Recruitment marketing is the process of nurturing
and attracting talented individuals to your
organization using marketing methods and tactics.
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Candidate experience is the perception a
candidate has about an organizations recruitment
strategy. Candidate experience is increasingly
viewed as an important hiring metric. Positive
candidate experience results in improved company
branding. A candidate experience evaluation is
similar to a marketing analysis of potential
customers.
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Candidate experience evaluation helps us
understand the attitudes, behaviors, and feelings
acquired during the hiring process. A positive
candidate experience often motivates people to
refer other candidates. Using brief surveys to
get feedback from candidates is a good way to
identify needed improvements in the hiring
process.
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Your top candidates can be group interviewed
without the travel and lodging expenses of
bringing them in for interviews. Video conference
interviews allow each of the hiring decision
makers to participate in the interview or they
can view the interview at their convenience.
Common video conference platforms include Zoom,
Microsoft Teams, and Webex Interview
participants should include the recruiter, the
hiring manager, and the direct report manager.
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The video recording of the job interview can then
be sent to others who will be collaborating or
working with the candidate. We expect the remote
interviewing trend to continue even when the
pandemic is over.
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Workforce diversity results directly from your
recruitment strategy. 12.5 of the US population
is Black, yet only 3.2 of senior leadership
positions are held by Black people. Out of the
Fortune 500, only 4 CEOs are Black (.08). 
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In our political system, there have been 1,974
members elected the US Senate, but only 10 have
been Black. 18.3 of the US population is
Hispanic and only 4 of company executives are
Hispanic. Statistics show that businesses with a
diverse workforce have better productivity and
profitability. Recruiters need to identify and
bring a wider diversity of qualified candidates
into the talent pool.
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The use of data-driven metrics is clearly an
emerging recruitment trend in 2021. These new
analytics enable users to gain insights about
which areas of their recruitment strategies are
working well and which are not. When recruiters
can easily identify areas for improvement,
appropriate changes can be made.
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Some predictive analytics pay big dividends in
improving your recruitment strategy Time to
Fill, Cost Per Hire, Quality of Hire and Offer
Acceptance Rate. Analytics can now predict
outcomes such as estimated time to fill,
estimated future performance, job offer
acceptance probability and predicted tenure.
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AI is being used to discover new ways to source,
identify and engage talent. AI technology can
source, screen, sort and rank candidates to
create a pipeline of qualified candidates that
are likely to succeed in various positions.
Unlike people, AI doesnt have any biases when
screening and selecting new hires. But creating a
highly objective recruitment AI does take time to
achieve. 
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It depends on robust machine learning programs to
minimize biases and to assess candidate job fit.
The use of conversational chat bots is becoming
more popular in recruitment. These chat bots can
effectively engage candidates at the different
stages of recruitment.
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CRM is an innovative recruitment strategy that
was specifically created to solve one of todays
most serious problems in talent attraction.
Candidate relationship management has been found
to be effective when applied to three types of
talent pools existing candidates, previous
candidates, and potential candidates.
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Treating candidates as internal customers
elevates the hiring strategy to new heights.
Using CRM as a recruitment strategy offers an
adaptive technology solution. CRM helps
recruiters build stronger relationships with
active and passive candidates. Hire Smart
provides Recruitment and Staffing Solutions
USA for a variety of businesses throughout the
USA.
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