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Earphone and Headphone Market

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Headphones are a small pair of wearable loudspeakers that either worn on or around the head over a user’s ears. In other words, they are electroacoustic transducers that convert electric signals to the corresponding sound. – PowerPoint PPT presentation

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Title: Earphone and Headphone Market


1
  • Coherent Market Insights
  • Market Research and Business Consulting Services
  • https//www.coherentmarketinsights.com/
  • COVID-19 Impact Tracker

2
EARPHONE AND HEADPHONE MARKET ANALYSIS
  • Earphone and Headphone Market, By Application
    (Personal, Sports, Gaming, Corporate and Media
    Entertainment), By Distribution Channel
    (Multi-brand Store (Organized and Independent),
    Single Brand Store and Online Store), By Product
    Type (Wired (Premium, Mid and Low), Wireless
    (Premium, Mid and Low) and by Region (North
    America, Latin America, Europe, Asia Pacific,
    Middle East and Africa) - Size, Share, Outlook,
    and Opportunity Analysis, 2020 - 2027

3
Market Overview Headphones are a small pair of
wearable loudspeakers that either worn on or
around the head over a users ears. In other
words, they are electroacoustic transducers that
convert electric signals to the corresponding
sound. Headphones connect to a single source of
the audio amplifier including radio, mobile
phones, portable media player, CD player, video
game console or electronic musical instrument. It
is either connected with a cord or wireless
technology such as Bluetooth, FM radio or DECT.
Wireless headphones and earphones include
over-the-ear, behind-the-ear, in-ear, and other
wearing options. It includes Bluetooth enabled
and noise-canceling headphones. The global
Earphone and Headphone Market was accounted
for US 15,985.4 Mn in terms of value in 2019
and 378.7 Mn units in terms of volume is expected
to grow at CAGR of 7.0 for the period 2020-2027
4
  • Market Dynamics- Drivers
  • Increasing mobile device penetration is expected
    to drive growth of the global earphone and
    headphone market during the forecast period
  • Adoption of mobile devices, especially tablets
    and smartphones has increased significantly in
    countries such as India, Indonesia, Brazil, and
    China. This adoption is due to increasing
    internet penetration and rising popularity of
    online music mobile streaming in these countries.
    According to the Coherent Market Insights
    analysis, smartphone shipments worldwide have
    increased from 1.1 billion units in 2013 to 1.2
    billion units in 2014, of which 45 smartphone
    units were shipped in China in 2014. Moreover,
    rising trend of e-banking, mobile shopping, BOYD
    is boosting adoption of smartphones and tablets
    and thereby driving growth of the market in the
    near future.
  • Presence of a strong distribution network is
    expected to propel the global earphone and
    headphone market growth over the forecast period
  • Key companies in the market relying on strong
    distribution channels such as multi-brand
    distributors and retailers of headphones and
    earphones, in order to enhance the market
    presence and gain a competitive edge. According
    to Coherent Market Insights analysis, online
    retailing is becoming the most popular
    distribution channel in emerging markets such as
    China, Indonesia, Brazil, and Russia. In Asia,
    e-commerce sales recorded growth of 36 reaching
    US 615 Bn in 2014 as compared to that in 2013.
    Thus, these factors are expected to support the
    global earphone and headphone market growth over
    the forecast period.

5
Statistics Asia Pacific held dominant position
in the global Earphone and Headphone market
in 2019, accounting for 36.8 share in terms of
value, followed by Europe and Asia Pacific,
respectively
Figure 1 Global Earphone and Headphone Market
Share (), in terms of Value, By Region, 2019
6
  • Market Dynamics- Restraint
  • Rising threat of piracy and counterfeit products
    is expected to restrain growth of the global
    earphone and headphone market during the forecast
    period
  • Piracy and counterfeiting of products is a major
    threat to the market growth. The materials used
    in the production of these earphones and
    headphones are of substandard quality with low
    quality and durability. However, pirated products
    are offered at a fraction of the price of
    original products and hence are majorly preferred
    in emerging economies such as India and China.
    Thus, the presence, of counterfeit products is
    expected to restrain growth of the global
    earphone and headphone market during the forecast
    period.
  • Absence of standardization is expected to hinder
    the global earphone and headphone market growth
    over the forecast period
  • Lack of standardization in technology and
    components used for manufacturing headphones and
    earphones, especially by medium- and small-size
    companies is another factor hindering the market
    growth. Furthermore, inadequate standards in the
    market lead to high product and price
    differentiation, which in turn, is expected to
    hamper the global earphone and headphone market
    growth in the near future.

7
  • Market Opportunities
  • Merger and acquisition activities among key
    players can present major growth opportunities
  • Major companies in the market are focused on
    merger and acquisition activities, in order to
    capitalize on opportunities and gain a
    competitive edge in the market. For instance, in
    2014, Apple Inc. acquired Beats Music and Beats
    Electronics, a subscription-based streaming music
    service provider, for US 3 billion. The primary
    goal of this acquisition is to expand its product
    portfolio related to earphones and headphones.
  • Growing demand for wireless headphones and
    earphones can provide lucrative business
    opportunities
  • Consumers are increasingly preferring wireless
    headphones and earphones, owing to sophistication
    and ease of use provided by these products. Key
    companies in the market are focused on
    manufacturing trendy and innovative wireless
    headphones and earphones to cater to rising
    demand from fashion-conscious consumers.
    Furthermore, technological advancements have led
    to the development of lightweight and compact
    earphones and headphones. Manufacturers are
    incorporating advanced features such as Wi-Fi,
    Bluetooth, and SKAA in wireless headphones and
    earphones for an increasing number of tech-savvy
    consumers.

8
Figure 2 Global Earphone and Headphone Market
Value (US Mn), 2017 - 2027
The global Earphone and Headphone market was
valued at US 15,985.4 Mn in 2019 and is forecast
to reach a value of US 27,535.7 Mn by 2027 at
a CAGR of 7.0 between 2020 and 2027.
9
  • Market Trend
  • North America Trend
  • The demand for ergonomically designed earphones
    and headphones is rapidly increasing, especially
    in the U.S. and Canada and is expected to
    continue during the forecast period. Increasing
    the adoption of sports and recreational
    activities in the region is another factor
    influencing manufacturers to introduce earphones
    and headphones for sports and fitness activities.
    Unified Communication headset is gaining traction
    for office purposes in the U.S. and Canada.
    Moreover, on average consumers in the region own
    three to four pairs of headphones/earphones.
  • Western Europe Trend
  • Premium headphones and earphones are gaining
    traction, especially in the U.K, France, and
    Germany. This is owing to rising disposable
    income and high fashion sense in the region.
    Purchase of earphones and headphones though
    online channels are gaining massive popularity in
    Western Europe, owing to high penetration of
    mobile broadband in the region. Moreover,
    earphones and headphones with multi-layered air
    damping technology and flexible swivel design are
    gaining popularity, especially among audiophiles
    in Western Europe.

10
  • Competitive Section
  • Key companies involved in the global earphone and
    headphone market are Harman International
    Industries, Inc. (AKG), Beats (Apple Inc.),
    Plantronics Pty. Limited, Audio-Technica
    Corporation, Sennheiser Electronic GmbH Co. KG,
    Bose Corporation, Sony Corporation, Philips
    Electronics Ltd., JVC Corporation, and GN Netcom
    (Jabra).
  • Key Developments
  • Key players in the market are involved in product
    launches, in order to expand the product
    portfolio. For instance, in January 2020, Harman
    International Industries, Inc. introduced new AKG
    K361-BT and K371-BT professional studio
    headphones with Bluetooth connectivity.
  • Major companies in the market are focused on
    product development, in order to gain a
    competitive edge in the market. For instance, in
    September 2018, Plantronics Pty. Limited
    introduced a range of five wireless headsets
    across its BackBeat Go and BackBeat FIT lines in
    Australia.

11
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12
About Us
  • Coherent Market Insights is a global market
    intelligence and consulting organization focused
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  • What we provide
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13
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  • Address 1001 4th Ave, 3200 Seattle, WA 98154,
    U.S.
  • Phone 1-206-701-6702
  • Email sales_at_coherentmarketinsights.com

14
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