Marketing Automation Market Overview and Product Scope over 2020 - 2026

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Marketing Automation Market Global Industry
Forecast Analysis over 2020- 2026
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• Marketing Automation Market Scenario

• On the basis of component, the marketing
  automation market is segmented into solutions and
  services. Services can further be segmented into
  consulting, maintenance, and system integration.
  Marketing automation software assists enterprises
  by formulating strategies for the success of
  marketing campaigns. In a continuously evolving
  technological landscape and increasing
  competitiveness, the success of every marketing
  campaign is paramount to ensure profitability and
  robust market presence. With the help of
  marketing automation, enterprises can forecast
  the performance of future campaigns on the basis
  of already available data by using ML AI.
• Based on deployment, the market is segmented into
  on-premise and cloud model. Using cloud model,
  various enterprises are automating time-consuming
  tasks by providing tools, such as analytics,
  client management, and social media management,
  on a basic subscription level. For instance, in
  July 2019, Salesforce, a cloud-based enterprise,
  launched Einstein Analytics, which gives insights
  about millions of CRM users, accelerating the
  sales and improving the consumer service.

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• On the basis of organization size, the marketing
  automation market is segmented into large
  enterprises and Small Medium Enterprises
  (SMEs). SMEs are able to utilize incorporate
  market automation in their businesses due to the
  reduction in overall cost. Large enterprises are
  using market automation to generate insights from
  the tremendous amount of data generation in
  industries. For instance, ZURB, a product design
  company implemented automated welcome emails,
  which led to the increment of click through rates
  in a significant manner.
• Based on industry, marketing automation is
  segmented into BFSI, IT telecommunication,
  retail, travel hospitality, healthcare life
  sciences, and media entertainment. Various
  media enterprises use market automation to
  increase their client retention. For instance,
  various media enterprises send a series of emails
  to every new subscriber using market automation.
  Emails range from a simple welcome email to a
  suggestion list of new shows that a subscriber
  might like based on his/her previous preferences.

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• Regional Analysis

• North America dominated the global marketing
  automation market and is expected to continue its
  dominance over the forecast period. This can be
  attributed to the shift from the conventional
  marketing approach to a strategic marketing
  strategy using marketing automation technology.
  The market in Asia pacific region is expected to
  grow at the highest rate during the forecast
  period owing to the growing smartphone
  penetration in countries including India and
  China.

• Competitive Analysis

• The key players in the market are HubSpot, Inc.,
  Adobe, Oracle Corporation, Salesforce.com, inc.,
  ActiveCampaign, Acoustic, L.P., SAS Institute,
  Act-On Software, Inc., Sendinblue, GetResponse,
  Ontraport, SimplyCast, MarketXpander Services
  Private Limited, Infusion Software, Inc., and
  NetResults Corporation.

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