Convert Website Visitors Into Paying Customers - PowerPoint PPT Presentation

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Convert Website Visitors Into Paying Customers

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As the number of people visiting your website increases, you want to convert those people as clients. – PowerPoint PPT presentation

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Title: Convert Website Visitors Into Paying Customers


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Convert Website Visitors Into Paying Customers
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  • As the number of people visiting your website
    increases, you want to convert those people as
    clients.
  • Below are five tried and true methods of
    converting those who peruse into those who pay.

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  • 1. Demonstrate how your product is idealThe
    idea is to convince your visitor that they do not
    need to continue looking at other sites your
    site has it all, and your product is exactly what
    they need.Remember The goal is to show your
    visitors that they need you. Make your visitors
    feel like you are addressing them and not just
    bragging about yourself. For example, instead of
    listing testimonials, try describing various
    situations and how you helped the client. You
    want the client to recognize him/ herself in the
    scenarios.2. Utilize home page sign upsThe
    more convenient your contact information, the
    more likely your visitors are to actually use it.
    Many people only view a site once, so grab their
    attention early on and start the relationship
    right away.Remember Many people are wary of
    new relationships, even if it is a simple web
    presence. By circulating a weekly or monthly
    newsletter/ezine, you can maintain contact
    without seeming overly pushy.

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  • 3. Immediate gratification goes a long wayGive
    your visitors something they can use immediately.
    Whether this is a free gift incentive, a
    fantastic Top 10 List, or downloadable forms,
    provide every visitor with a takeaway
    resource.Remember Dont forget to put your
    name on these documents! Publicizing yourself,
    your site, and your product is vital. Every pdf
    or downloadable document your visitors print is
    one more piece of advertising.4. Create a sense
    of personal commitmentIf you portray yourself
    as invested, your visitors are more likely to
    think you are invested in them. Be direct. Make
    it personal. Above all, make it crystal clear
    that you can help solve their problems.Remember
     Position yourself as an invaluable resource and
    make your contact information accessible and easy
    to locate. This brings you one step closer to
    gaining a new client.

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  • 5. Quality is obviousWhen it comes to your
    actual website, you get what you pay for. While
    it may seem expensive in the beginning, think
    about how much money will be generated from a
    professional website.Remember Website
    maintenance is extremely involved. Not only does
    the content have to be exact, the design,
    development and usability must be exceptional. It
    is usually beneficial to contract with a designer
    who can transform your product ideas into a
    credible and professional website.

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