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Lead Conversion Strategies for Small Business

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Lead conversion is one of the most important digital marketing ideas for small business to improve their sales. Contact Ask8 for your digital marketing needs! – PowerPoint PPT presentation

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Title: Lead Conversion Strategies for Small Business


1
Common Lead Conversion Strategies for Small
Business
  • Lead generation can be referred to the strategies
    and techniques carried out by small businesses
    to build interest revolving around their product
    or service among prospects, turning them into
    customers. Its the act of identifying potential
    customers based on their actions such as intent
    to purchase your services, and gently guiding
    them along the engagement funnel until they
    become customers. Lead conversion is one of the
    digital marketing ideas for small business to
    improve their sales.
  • Lead generation for small businesses is important
    for a variety of reasons
  • To engage with potential customers in
    personalized ways
  • To increase your client base
  • To build revenue for your business
  • Many businesses have been spending time and
    effort into getting more leads but not converting
    the hard earned leads into customers. Sometimes,
    you do not need additional leads or prospects at
    all instead what is needed is just better ways
    to convert a larger portion of your prospects
    into customers. To raise your conversion rates
    while reducing the cost of acquiring those
    customers, here are a few lead conversion
    strategies you can use.
  • Identify the Right Target Market
  • Business strategy, means of communication,
    products, and service offerings are all created
    with the right target market in mind. Just as how
    you create your brand, leads must be properly

2
  • defined in order for you to capture them. The
    target market of your brand is the particular
    group of people within the entire economic
    market which you, as a business enterprise, aim
    to connect and provide marketing and sales
    efforts onto.
  • Find Your Ready Market
  • Focus on those who have an awareness of your
    products or services, who are familiar, or have
    a higher chance of using it. Try to spend less
    time with those who dont need your services or
    products. Spotting the right lead is the first
    step. This should then be followed by attracting
    and nurturing it for a better chance of
    conversion.
  • Know the Lead Conversion Path
  • The process by which a guest or visitor to your
    page becomes a known lead is the conversion
    path. It begins when a visitor sees content that
    interests them, and then clicks on this content
    for further information. The visitor is taken to
    a landing page, wherein that individual will be
    asked
  • for further customer details in exchange for the
    information which originally drew the visitor to
    the page in the first place. This is basically
    how the lead conversion strategies work.
  • The lead conversion path has three basic phases,
    as follows
  • Content Offer Your content must be interesting
    enough to capture the attention of your
    customers.
  • Call-To-Action Call-to-action are the buttons or
    links which your customer can click to direct
    them to a more comprehensive site your landing
    page.
  • Landing Page This is a page on your website
    which collects information from customers in
    exchange for the information, product or service
    the customer needs.
  • Thank You Page This page moves the customer
    further in the purchase process.

3
  • Return on investment
  • Integrate Your CRM Database and MAP
  • To simply define this, the integration of your
    CRM database to your Marketing Automation
    Platform allows you to use your leads wisely. The
    CRM database is the pool of customer details
  • you obtain from lead generation, technologies,
    and programs. You may also use CRM systems which
    compile relevant information about customers from
    different channels including direct email,
    social media pages, website, live chat, blogs and
    the like.
  • By understanding your CRM database and
    synergizing it effectively with your chosen
    Marketing Automation Platform, you will be able
    to use your leads well and convert them faster to
    sales.
  • Use the Customer Preferred Communication Channels
  • Being on top of the game means knowing who your
    customers are, where they are and how
  • they can be reached. Study says that customers
    have their own channel preferences. So if you do
    not want to be left behind, stay on top of the
    game and know what your customers want. Reach
    out to them through their preferred communication
    channel.
  • Follow Up
  • A crafty follow-up is not about pushing your
    clients and making every call sale. It is about
    being proactive in providing your customers with
    the things they need or a solution to their
    problems. Just let them know that you are around
    to remind them about your services or offers.

4
While the above are some of the great tips for
lead conversion strategies for small businesses,
its absolutely necessary to keep testing and
retesting a combination of different techniques
to see what works best for you. If you are
looking for companies that offer digital
marketing strategies for real estate, Insurance
and any local retail or service business, then
you can rely on Ask8. We combine 30 years of
business sense with the latest in digital
marketing strategies to help you achieve your
business goals. Visit https//ask8.com/
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