5 Best Search Engine Marketing Strategies

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5 Best Search Engine Marketing Strategies
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• Search engine marketing (SEM) is critical for any
  business that wants to leave its mark on this
  world. SEM is a digital marketing strategy that
  you use to obtain traffic via payment
  positioning. You can partake in PPC campaigns and
  place a Google ad to reach your target audience.
  Since its a form of paid marketing, you need to
  ensure your success by implementing foolproof SEM
  strategies. Lets take a look at the best search
  engine marketing strategies that you can use to
  get ahead of your competition

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Top Search Engine Marketing Strategies
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• Focus on Local Search
• You must direct your SEM efforts toward local
  search. According to a Think with Google study,
  72 of tablet or computer users and 67 of
  smartphone users want ads that are customized to
  their zip code or city. Additionally, 72 of
  consumers that perform a local search tend to
  visit a store within five miles of their
  location. These stats highlight the importance of
  focusing on local search as it improves the
  likelihood of your business getting discovered.
  Add your location to your ad text and specify
  your audience, which should reside in your
  specified location.

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2. Keep an Eye on Your Competitors Search engine
marketing is actively used by the best of the
best in all industries. Its why you need to
research your competitors and find out what
strategies they are using to stay on top of their
game. It will help you find creative insights on
which ideas you should implement for your own
strategy and which ones you should stay away
from. Conduct thorough PPC analysis and keyword
research, and find out what bidding tactics your
competitors use. You can use many online tools to
compare your advertising efforts to that of your
competitors.
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3. Create a Feeling of Urgency in Your Paid
Ads One of the best search engine marketing
strategies is to create a feeling of urgency in
your paid ad campaigns. Its a great motivator
for people to click on your link and take the
action that you want them to take, such as buying
your product or service. Add words that create a
sense of urgency in your ad copy. For instance,
words such as Now, 24 hours left, limited
time offer, and ends (when) will certainly
help you instill a sense of urgency in your
customers.
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4. Use Googles Similar Audience
Feature Google AdWords provides you with a
feature that enables you to show your ad to users
that have similar interests and behavioral
patterns as your target audience. It allows you
to effectively expand your reach and target new
leads with similar characteristics as those of
your website visitors. Its a great strategy to
attract qualified traffic to your website. You
can also use AdWords to segment your audiences to
your benefit. It will enable you to create
tailored ads for each segment, which will
increase the likelihood of conversions. 
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5. Conduct A/B Testing Test different aspects of
your paid ads and SEM campaigns with A/B testing.
You can test different descriptions, headlines,
extensions, urgency triggers, etc. Compare the
results to determine which phrasing is more
effective and use that to engage with your
audience.  Do you want to run successful Google
Pay-Per-Click (PPC) campaigns? Get in touch with
Marketing Tiki to rule the world of search engine
marketing!
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THANK YOU
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• https//www.marketingtiki.com/