Best SEO Company in Toronto That can Help Grow Your Business

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What Is SEO

• SEO or Search Engine Optimization is the process
  or science (and sometimes an art in itself) of
  maximizing the visibility of websites in search
  engines, in the results they
• generate and getting the optimum level of
  relevant traffic directed to ones site, thus the
  word optimization is used.
• Parts OF SEO are
• On Page SEO- On-page SEO is the practice of
  optimizing individual web pages in order to rank
  higher and earn more relevant traffic in search
  engines. On-page refers to both the content and
  HTML source code of a page that can be optimized,
  as opposed to off-page SEO which refers to links
  and other external signals.
• Off-Page SEO- Off-page SEO" (also called
  "off-site SEO") refers to actions taken outside
  of your own website to impact your rankings
  within search engine results pages (SERPs).
  Optimizing for off-site ranking factors involves
  improving search engine and user perception of a
  site's popularity, relevance, trustworthiness,
  and authority.

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WHY SEO IS used as Marketing Strategy?
One of the most important uses of SEO is its
employment as a marketing strategy for businesses
and entrepreneurs. Having better visibility and
rankings on search engines can make all the
difference in the success of a business when it
comes to getting ahead and having an edge in
todays competitive market, on the internet. A
simple way to understand this is to think of the
internet as a network of roads and the search
engines being the main highways through which
drivers navigate their route and discover places
that have something to offer them. The search
results on say Google or Yahoo! are like sign
posts on a highway they show you what is where
and give you access to places you might not even
know existed.
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How do SEO Works?
Although search engines are basically just
navigators of the internet, it would be
impossible to imagine the internet without them.
Due to the sheer size and depth of the World Wide
Web, this very wealth of information becomes
meaningless or unusable without search
engines. Search engines basically perform three
tasks 1) They search the World Wide Web using
specific words or phrases. 2) They index the
results they find and their locations. 3) They
provide a user access to this index and the
ability to search it using combinations of words
of their choosing. Or phrases
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How To Make Your Product Stand Out With THE VALUE
OF A SEO KEYWORD RANKING

• Firstly, you need to do some brainstorming and
  construct some parameters out of a few basic
  questions. What is the relevancy of a certain
  keyword? If you were a searcher using the same
  keyword, would you be content with what you found
  on your page?
• Secondly, test your keyword in different search
  engines to understand where you stand in terms of
  ranking and competition and get a general idea of
  what you are up against.
• Thirdly, it is a useful practice to use paid
  advertising, using Bing Ad Center or Google, Ad
  Words and analyze how that traffic goes in terms
  of converting users for your website and the
  generation of revenue.
• Lastly, you can use the data you have gathered to
  construct a rough sketch of the value of a
  certain keyword and what it is doing for you in
  your current set up.

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What are the Tips For Seo - Google Ranking?

• Google pays attention to link relevancy.
• Google is more inclined towards keywords found at
  the beginning of title tags
• Google favors responsive design vs. separate
  website for mobiles.
• Google is very serious about page loading speed!
•  Publish Relevant Content
• Update Your Content Regularly
• Meta TagsMeta Title, Meta Description
• Have a link-worthy site
• Use alt tags
• Link Building

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Why is Googles algorithms is important in seo?

• We have looked at how Panda came to make an
  appearance on the internet and more specifically,
  the SEO scene and whom it affected the most. Let
  us now discuss in detail what Panda changed and
  how these changes in algorithms actually work.
• Here is a list of factors identified in these new
  algorithmic changes.
• Quality raters and machine-learning algorithms
• Quality Raters were staff hired for the purpose
  of reviewing and rating websites by answering a
  set of questions, which built up a sites
  quality, authority and trustworthiness, and gave
  a subjective aspect to the objective and
  automated technical methodology of understanding
  websites.
• More refined content analysis
• Another characteristic feature of the Google
  Panda update was its use of topic-modeling
  algorithms to conduct a much more in depth and
  human analysis of the content of a website with
  wider and more advanced parameters for rating.
• Duplicate and rehashed content
• There are many types of situations that could be
  classified as duplication of content and just as
  many reasons for how it could happen, even
  without you doing it intentionally as an SEO
  trick.

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Why is seo is important in Link Building
Links constitute an important source of acquiring
attention, traction and traffic from
search engines, especially if you are building
relationships with popular websites and have Link
partners with authority and trust. And thus, for
SEO professionals, link building is an essential
task when it comes to pursuing engine ranking and
satisfactory traffic. One cannot aim to
comprehend the importance of link building unless
you learn what it is.
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Visit us Today
Address 190 sussexvale Dr, Brampton Zipcode
L6R 3R1 Website- www.pikdigital.ca