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Abacus Desk SEO and Social Media Presentation

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This presentation explains the importance of web marketing and the key points to consider while promoting your brand online. Abacus Desk IT Solutions Pvt Ltd is a leading web development and digital marketing agency with offices in Faridabad, New Jersey and Toronto. – PowerPoint PPT presentation

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Title: Abacus Desk SEO and Social Media Presentation


1
BROUGHT TO YOU BY
Abacus Desk
2014
  • SEO INDUSTRY

INFOGRAPHIC SURVEY
  • Search Engine Optimization (SEO) is the process
    of Improving the visibility of a website or a web
    page in search engines "Natural", or un-paid
    ("Organic" or " Algorithmic) search results.

2
Fun Facts
94
3.5 People
Look up SEO on Google every Second..
of online traffic to business websites comes from
search engines.
865 Million
67
of companies expect to increase their SEO budget.
of Websites globally mention "SEO"
3
Why you need SEO ?
SEO is an important inbound marketing tool, Since
every one is looking for information related to
business service or product online. Being found
on search results is an option you cant overlook.
Internet has global reach so not only you can
serve your local customers, you can also eye the
global market as well. Since its all integrated,
SEO does wonder to your brand reputation.
  • The bottom line is that inbound marketing is one
    of the most effective and inexpensive branding
    exercise. It improves customer confidence on your
    product, it increase your market reach and it
    also works for you 24x7. Abacus Desk helps you
    realize the true potential of the Internet using
    effective SEO and Social Marketing.

4
Market Share of Search Engines
  • Google is the Master of Search !

04 ASK
  • Google is truly considered as the gateway to the
    internet. Its most preferred search engine
    followed by Bing / Yahoo. Such is the might of
    Google that Yahoo and Bing had to join hands to
    compete in search advertising and they are still
    distant second to Google. Abacus Desk has
    certified partnerships with both Google and Bing
    to get you the best of both worlds.

23 Yahoo/Bing
73 Google
5
Knowing Your Target user.
52 Men
48 Women
Women are close second but are more spenders
compared to men.
Male are the leading users of internet and thus
are majority consumers of search results.
  • With the option to profile your users Internet
    Marketing helps you to penetrate even deeper than
    you can ever imagine. Abacus Desk can help you
    micro target your user based on Language, Gender,
    City, Country, Device type and even by the
    content they like to consume.

6
Targeting the Right Users
  • Search Engines are most effective medium to reach
    your TG
  • Targeting specific user profiles is a huge
    advantage that comes with internet marketing.
    Abacus Desk uses the content marketing and social
    media marketing to target the audience which can
    get easily converted to more business.

75 users find a website via Search Engines
7
What does it takes !
  • SEO Tactics Share
  • An effective SEO campaign should cover all the
    tactics. You need to have quality content
    presence and user engagement across all
    platforms. Abacus Desk has a team of experts
    which will strategize your campaign and will get
    your brand positive recognition signals across
    all platforms.

SEO Tactics
8
Agency/Consultancy type
USA
AUSTRALIA
CANADA
INDIA
  • INDIA has the most concentration of web design
    Agencies unlike the west where the SEO and Online
    Advertising concept is more prominent. Abacus
    Desk is the preferred inbound marketing agency
    for businesses in US and Canada.

SEO Consultancy Web Design Consultancy Viral
Marketing Advertising S.Media Marketing
9
5 Key SEO Service Areas
Social Media
Engaging users on Social media and optimizing the
presence on social media
Analytics
Content marketing
Understanding the market and current traffic
trends
Creating and distributing quality content like
blogs, videos, graphics and presenations.
Optimization
Link building
Fine tuning the website and landing pages for
rankings
Networking and opportuniites to build quality
links.
10
Web Marketing Process
43 Search Engine Marketing
28 Social Media Marketing
19 Paid Marketing
10 Article Marketing
Web Marketing varies a from one campaign to the
other, but the thumb rule for every campaign has
to cover all these techniques in varied quantity
depending on campaign requirements.
11
Main Factors of SEO
Off-page Factors
On-page Factors
Community Managers
Programmers
Social Networks
Analysis
Marketing Stuff
Users
12
The 360 Degree SEO
  • We cover all the bases !
  • The challenge to get consistent rankings and
    traffic is to cover all the channels and
    platforms. They say if Content is the King the
    Distribution is the queen. We at Abacus Desk have
    this unique approach to distribute content across
    all platforms and to get maximum visibility.

13
Top 5 Analytics
22
12
25
13
18
Google Analytics WordPress Stats Omniture Kiss
metrics Compete
Top 5 Analytics Tools
  • Its very important to use the analytics from
    various sources correctly deduce the
    effectiveness of any campaign. Abacus Desk uses
    the top Analytic tools to be on top of the game.
    We have google certified analytics professionals
    in our team.

14
Geo Targeting
87
58
71
  • Geotargeting is another huge advantage with SEO

56
Content Social Media Local SEO Paid Search
Advertising Display Advertising
  • Abacus Desk uses the best tools available to
    positing your brand in the intended geo
    locations. We have strategic partnerships with
    brands which helps us to achive this.

Targeting Tools
15
Networking with Thought Leaders
  • 9 out of 10 people read reviews online before
    making any purchase decision.
  • Information makes people powerful, they like to
    make well informed decisions and do like the
    process of doing research before any purchase.
  • Abacus Desk gets your business content amplified
    by the thought leaders in your industry, With
    positive reviews from the high Authority blogs
    you are bound to get better conversion rates.

Thought Leaders are Great Resources to amplify
the content.
16
The SEO Pyramid
  • 245 Million People in
  • India use the internet

On-site User, Engagement, Social Media, Viral
Marketing...
Link creation, Scalable, Content-based Link
Strategies...
  • We are still just 14 of our total population.
    Its only gonna go up from here. Internet is the
    major influencer and your cant ignore it. We at
    Abacus Desk leave no stone unturned to get you on
    top of contextual search results. We do quality
    content, link building and social media marketing.

Keyword brainstorming, Anchor text, H1s, Metas,
Text...
URL structure, Sitemaps, Bot Accessibility...
17
Top 5 SEO Channels
The Most important Web Marketing Channel - 2015
76
62
58
34
30
Online Advertising Search Engines
Optimization Video Marketing Social Media
Marketing Pay Per Click
  • Social Media Marketing tops the most important
    web marketing channel, This is a trend which will
    not go down. We might see a increase in the Pay
    Per Click campaigns as they provide instant
    results. But SEO still is a good investment as it
    does wonder to brand reputation.

18
Winning Web Presence
  • Its every where and its got you thats why its
    called web

Browser Friendly Search Friendly Mobile
Ready Online Reputation Social Presence
  • Information technology is effecting our lives in
    more way than we can imagine. Its fuelling
    business growth, and driving innovation. We are
    Abacus Desk are aware of the core idea of a
    winning web presence, It should cover all bases
    from being browser friendly to having a great
    social engagement.

Essentials of a Winning web Presence
19
Mobile SEO
  • 117 Million People in India use the Mobile
    Internet
  • This is too big a market to be ignored, Smart
    phones have been the biggest driver of Social
    media and web to the masses.
  • So it becomes all the more important to have a
    website which is mobile ready and thats why we
    have experts in responsive web design and web
    applications.

Your Mobile Site
Next Big Growth

100 Users
20
Social Media Marketing
  • Social Lead Conversion rate is 13 Higher than
    the average lead conversion rage.
  • Social Media has changed the marketing landscape,
    Elections are won using social media. Its too
    important to ignore.
  • We know that social media plays a huge role in
    your brand positioning thats why we are partners
    with Social Media Giants like Facebook

54
Online users rely on social media for their
buying decisions
21
Search Engine Word Map
Over 05 Billions
Over 09 Billions
Over 10 Billions
Over 03 Billions
Over 09 Billions
Over 02 Billions
OVER 1000 BILLIONS
Global searches being conducted every month
22
The Short Cuts to Avoid
Paid links
Stuffing
Cloaking
Hiding
Link Spam
  • Search Engines are growing smarter, they are
    developing a better understanding of human
    behavior. Google is quick to penalize all the
    shortcuts like keyword stuffing, paid links and
    cloaking. We are Abacus Desk only use Ethical SEO
    techniques to get you promoted and that is
    creating quality content and engaging your users
    effectively.

23
Get in Touch
Address (Head Office) 5E/7 B.P Railway Road.
Faridabad 121001
Web Website www.abacusdesk.com Email
info_at_abacusdesk.com
Phone Mobile (91 ) 9350059390 Phone (0129 )
4021258
Social Media Twittertwitter.com/abacuswebdesignFa
cebook facebook.com/abacusdesk
Skype You can set up an Online chat with us via
Skype 24/7 Username manumayank12
Network New York (1 ) 973 234 3941
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